Inter-Dev Digital Marketing podcast

5:40

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying technical errors, improving navigation, and aligning your website with search engine priorities. We’ll dive into real-world examples of how SEO audits have transformed businesses by boosting organic traffic and enhancing user experiences. Learn why addressing factors like 404 errors, mobile compatibility, and page speed are crucial for staying competitive online. Don’t miss our actionable advice for leveraging SEO audit insights to improve your digital strategy. Whether you’re a beginner or an experienced marketer, this episode will provide a clear path to SEO success . Chapters: (00:00) Intro to SEO Audits (00:51) What is an SEO Audit? (01:36) Why is this so important? (03:18) A proficient company’s search report (04:50) Outro on proficient SEO Audit Follow Us: Inter-Dev B2B Digital Marketing LinkedIn Inter-Dev B2B Digital Marketing Facebook https://www.youtube.com/@interdevb2b/ https://inter-dev.co.il/contact-us/…

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What is CLS and What Does It Stand For? Ep 29 3:36

for 15 weeks siden3:36

3:36

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Cumulative Layout Shift (CLS) plays a pivotal role in user experience and website rankings. In this episode, we delve into what CLS is , why it matters, and how it’s measured within Google’s Core Web Vitals. Find out how this metric can make or break your website’s visual stability and usability. We’ll highlight common CLS issues, like dynamically added content and unoptimized ads, and explain why they negatively affect your website. You’ll also get practical advice on how to resolve these issues using techniques like responsive image sizing and isolating dynamic content. Join us as we uncover actionable strategies to reduce CLS and improve your website's rankings. Whether you’re a seasoned SEO expert or just starting, this episode is packed with insights you can implement today. Chapters: (00:00) Intro to What is CLS and what does it stand for? (00:48) What causes a high CLS value? (01:24) How can we pre-define image dimensions in a responsive web design? (02:15) What else can be done to improve CLS scores? (03:13) Outro on Cumulative Layout Shift…

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Podcast SEO Promotion Hacks Ep 28 14:17

for 17 weeks siden14:17

14:17

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Podcasts are everywhere, but building a devoted audience takes skill and strategy. SEO for podcasts offers a unique way to grow your audience by making your show more searchable and appealing. We’ll discuss how SEO can make a difference in your podcast’s success, focusing on content optimization, keywords, and promotion methods. By implementing our podcast SEO tips , you’ll not only increase your visibility but also encourage organic traffic. In addition to show notes and keywords, effective SEO includes audience engagement through social media and backlinks. These elements reinforce your podcast’s authority and help new listeners find your content. Discover practical steps to drive your podcast’s growth through strategic SEO and creative promotion . Learn the essential hacks that can take your podcast to the next level, helping you attract an engaged audience that values and shares your content.…

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B2B Influencer Marketing Tactics Ep 27 12:34

for 19 weeks siden12:34

12:34

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode dives into the “who, why, and how” tactics of B2B influencer marketing , spotlighting the industry experts who can propel your brand to new heights. We examine what makes these professionals different from traditional influencers and how their insights, authenticity, and industry clout make them ideal partners for B2B brands. Hear about successful B2B influencer campaigns that have led to increased brand awareness, high engagement rates, and substantial ROI. We discuss how to craft co-branded content, host informative webinars, and design influencer partnerships that align with your brand’s core values. Whether you're just starting with influencer marketing or looking to refine your current strategy, this episode offers a blueprint for meaningful collaborations with experts who can amplify your message and bring valuable insights to your audience.…

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Personalized B2B Marketing Ep 26 9:26

for 21 weeks siden9:26

9:26

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the importance of personalized B2B marketing and how to effectively address client pain points. Understanding your clients' needs is crucial for building meaningful relationships and ensuring long-term business success. By adopting a personalized approach, B2B companies can move away from one-size-fits-all strategies and create marketing messages that truly resonate. We discuss the role of dynamic content and data-driven insights in shaping personalized experiences. From tailored landing pages to personalized product recommendations, this episode uncovers the techniques that B2B marketers can use to increase engagement and boost conversions. If you're looking to elevate your B2B marketing game, this episode is packed with actionable strategies on how to leverage hyper-personalization, marketing automation, and data analysis to create targeted marketing campaigns that deliver results.…

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How to Increase Website Traffic for B2B Companies Ep 25 14:02

for 23 weeks siden14:02

14:02

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the foundational strategies for increasing website traffic for B2B companies. Unlike B2C markets, B2B marketing focuses on niche audiences with specific needs and longer sales cycles. We’ll discuss the importance of identifying and deeply understanding your target audience, creating detailed buyer personas, and using research tools to discover where your audience spends their time online. By targeting the right platforms and channels, you can drive highly relevant traffic to your website, setting the stage for growth. Content marketing plays a pivotal role in B2B traffic generation. We'll cover how to create valuable, engaging content that addresses the pain points of your audience, as well as how to optimize your content with a solid SEO strategy. In addition to organic search efforts, we’ll talk about leveraging paid advertising, like Google and LinkedIn Ads, to quickly boost visibility and attract qualified leads. Whether through whitepapers, case studies, or webinars, consistent and well-distributed content can enhance your brand’s authority while driving traffic. Finally, we’ll dive into the importance of user experience (UX) in keeping visitors engaged on your site. Optimizing website speed, mobile responsiveness, and clear navigation are all crucial factors for retaining visitors and increasing conversions. Plus, we’ll share insights on how to use analytics tools to track your progress, refine your strategies, and ensure that you’re continuously improving your website’s performance. Tune in to learn how to build a comprehensive B2B traffic strategy that not only attracts visitors but turns them into loyal customers.…

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SGE vs. Traditional Search Ep. 24 14:07

for 25 weeks siden14:07

14:07

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar algorithms and ranking factors. We break down the impact of these methodologies on web traffic distribution, highlighting key benefits like SGE’s immediacy and precision, alongside concerns such as the potential decrease in organic traffic for websites. As search engines continue to evolve, businesses face the challenge of adapting their SEO strategies to meet changing algorithms and user behaviors. In this discussion, we cover how marketers can optimize content for SGE’s featured snippets and rich results, while also maintaining visibility in traditional search results. We also explore the growing importance of mobile-first indexing, voice search optimization, and strategies to mitigate the risks of SGE potentially diverting traffic away from external websites. Whether you’re a business owner, digital marketer, or SEO specialist, this episode provides valuable insights into the future of search and the strategic adjustments you need to stay competitive in a rapidly changing digital environment. Learn how to navigate these trends and balance the trade-offs between SGE and traditional search to optimize your online presence.…

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Digital Marketing Using AI Ep. 23 16:09

for 27 weeks siden16:09

16:09

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the groundbreaking role of Artificial Intelligence (AI) in digital marketing and how it's reshaping the industry. AI is no longer just a buzzword; it's a vital tool that allows businesses to gain deeper insights into their audiences, optimize campaigns in real-time, and deliver highly personalized content. From AI-powered chatbots that enhance customer service to predictive analytics that anticipate market trends, we'll cover the most effective ways to integrate AI into your marketing strategies. As digital marketing continues to evolve, AI is driving a new era of efficiency and effectiveness. This episode delves into how AI tools can streamline processes like content creation, social media monitoring, and programmatic advertising, allowing marketers to focus more on strategy and creativity. We'll also discuss how AI enhances SEO and email marketing by optimizing content and improving audience targeting, ensuring that your message reaches the right people at the right time. Whether you're a seasoned marketer or just beginning to explore the possibilities of AI, this episode provides actionable insights to help you stay ahead of the curve. Discover how to leverage AI to not only improve your marketing campaigns but also to future-proof your strategies against the rapidly changing digital landscape. Tune in to learn how AI can be the key to unlocking your marketing potential.…

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10 Ways to Boost SEO with Google’s Gemini Ep 22 6:20

for 29 weeks siden6:20

6:20

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore how Google’s Gemini can become a game-changer in your SEO strategy. Google Gemini, though originally known for its role in Google Ads, has evolved to offer powerful tools for Search Engine Optimization. We start by discussing how it can help optimize Search Engine Results Page (SERP) features, boost technical SEO, and streamline content creation. Whether you’re dealing with writer’s block or need help with schema markup, Gemini provides the support you need to enhance your site’s visibility. Moving beyond the basics, we delve into more advanced uses of Google Gemini. Learn how to strategically cluster keywords for targeted SEO efforts, analyze competitor content to identify gaps in your strategy, and optimize your site for the growing trend of voice search. We also cover how Gemini can help you develop topic clusters, a method that can increase your site’s authority and improve rankings by creating interconnected content around specific themes. Finally, we discuss how Google Gemini can be a valuable tool for local SEO and A/B testing. For businesses aiming to attract local customers, Gemini can help research localized keywords and optimize content for local search trends. And while direct A/B testing in SEO can be tricky, Gemini offers simulation options to test different content variations. Tune in to this episode to discover how these ten techniques can help you leverage Google Gemini for lasting SEO success.…

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AI in Digital Advertising Ep 21 9:14

for 31 weeks siden9:14

9:14

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we dive deep into the transformative impact of Artificial Intelligence (AI) on digital advertising. Over the past few decades, digital advertising has evolved rapidly, and AI has been a key driver in this evolution. Join us as we explore ten key ways AI is revolutionizing digital advertising, from enhancing audience targeting and segmentation to optimizing real-time bidding. Discover how AI-driven technologies such as predictive analytics, dynamic creative optimization, and sentiment analysis are enabling businesses to create more personalized and effective ad campaigns. We also discuss the crucial role of AI in ad fraud detection, helping businesses save billions of dollars by identifying and mitigating fraudulent activities in real-time. Learn how AI enhances customer insights by analyzing large datasets to uncover patterns and trends that human analysts might miss. This deeper understanding of customer behavior allows advertisers to create more effective campaigns and improve targeting, ultimately leading to better customer satisfaction and loyalty. Whether you're a marketer, advertiser, or business owner, this episode offers valuable insights into leveraging AI for maximum impact in your advertising efforts. We'll cover practical strategies for implementing AI in your digital advertising campaigns, including defining clear objectives, selecting the right tools, and ensuring robust data management. Tune in to discover how AI can help you stay ahead of the curve in the ever-evolving world of digital advertising.…

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SEO for Cyber and SaaS Companies Ep 20 8:11

for 49 weeks siden8:11

8:11

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the vital role of Search Engine Optimization (SEO) in enhancing the online presence of businesses within the highly competitive cybersecurity and Software as a Service (SaaS) industries. We explore the unique challenges these companies face in digital marketing, emphasizing the necessity of industry-specific keyword optimization and on-page SEO practices. This segment aims to demonstrate why tailored SEO strategies are crucial for capturing the attention of a technically sophisticated audience and achieving visibility in a crowded marketplace. The discussion extends into advanced keyword research methodologies and the importance of precision in targeting niche audiences with sector-specific lexicon and long-tail keywords. By showcasing how B2B marketing agencies employ sophisticated keyword strategies, we highlight the pathway to creating content that resonates with and engages targeted audiences, thereby improving search visibility and user engagement. Additionally, we cover the essentials of on-page optimization, including content creation and website structure optimization, to cater to the high standards of the cyber and SaaS industries' knowledgeable base. Finally, we address the significance of off-page SEO techniques and the cultivation of domain authority as fundamental components for establishing trustworthiness and ascending search rankings. Through examining strategies such as authoritative link building and strategic social media use, we illustrate how these efforts contribute to broadening a company's digital footprint and attracting organic traffic. This episode serves as a strategic guide for cyber and SaaS companies looking to navigate the complexities of SEO and leverage the expertise of specialized B2B marketing agencies for digital marketing success.…

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How Tech Companies Can Leverage Marketing Trends Ep. 19 9:11

for 50 weeks siden9:11

9:11

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we embark on an exploratory journey into the dynamic realm of B2B digital marketing, where the rapid evolution of technology places tech companies at the forefront of a revolutionary shift. Emphasizing the critical need to stay abreast of the latest marketing trends, we highlight how these trends transition from advantageous to essential for growth and success. Through insightful discussions, we unveil how technology enterprises, with guidance from leading B2B marketing agencies like Inter-Dev, can leverage cutting-edge trends to forge paths to triumph. As we navigate through the transformative landscape of B2B marketing, the collaboration between technology firms and forward-thinking marketing agencies emerges as a key driver of success. This partnership is instrumental in turning potential opportunities into tangible outcomes, utilizing strategies that include Account-Based Marketing (ABM), the integration of Artificial Intelligence and Machine Learning for personalized customer experiences, and the strategic use of content marketing to establish authority and trust. The episode further delves into the indispensable role of SEO and social media in increasing online visibility, the power of video marketing to communicate complex ideas engagingly, and the importance of data analytics in shaping data-driven marketing strategies. By partnering with specialized B2B marketing agencies like Inter-Dev, tech companies are not just participants but leaders in the marketing revolution, poised for unparalleled growth and success in the digital era. Join us as we uncover the strategies and insights that define successful B2B marketing in today's tech-driven world.…

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Understanding Social Media Attribution with Emeric Ernoult Ep 18 39:48

for 1 year siden39:48

39:48

For information on Inter-Dev, check out our B2B digital marketing agency . Join us on the InterDev B2B Digital Marketing Podcast . In this episode, Emeric Ernoult, founder and CEO of Agorapulse , shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user interactions across various platforms, especially in the context of social media attribution. Emeric discusses the unique capabilities of Agorapulse in helping marketers effectively track and attribute the value of their social media efforts. The conversation also touches on the differences between B2B and B2C marketing in social media, emphasizing the importance of content distribution and engagement in understanding the customer journey. This episode is essential for digital marketers looking to grasp the nuances of marketing attribution in social media and seeking strategies to measure and enhance the impact of their campaigns. Tune in for valuable insights on mastering the art of social media attribution in today's digital era.…

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ASO vs SEO: Key Strategic Difference Ep 17 3:32

for 1 year siden3:32

3:32

For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Understanding the nuances between App Store Optimization (ASO) and Search Engine Optimization (SEO) is crucial for anyone looking to amplify their online presence. This episode, "Navigating the Digital Labyrinth: ASO vs SEO," delves deep into the strategic differences that set these two vital processes apart. Our journey begins with a comparison of their primary objectives – ASO's focus on boosting app downloads versus SEO's goal of enhancing website visibility. We'll examine the distinct ranking factors that govern success in the app stores and search engines, from keywords and backlinks to user reviews and app descriptions. Then, we pivot to the art of conversion optimization. Learn how ASO and SEO diverge in their approach to transforming viewers into users or customers, and the role of paid advertising in each. We wrap up with insights into the ongoing process and adaptability required in both fields, highlighting the more dynamic nature of ASO compared to SEO. Tune in to gain a comprehensive understanding of these two critical facets of digital marketing.…

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AI Trends In Digital Marketing with Aia Laser Ep 16 22:45

for 1 year siden22:45