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Indhold leveret af Techstrong Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Techstrong Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Techstrong Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Techstrong Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Hear interviews and discussions about all areas of digital transformation with industry leaders.
Indhold leveret af Techstrong Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Techstrong Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Hear interviews and discussions about all areas of digital transformation with industry leaders.
In this episode, Amanda Razani speaks with Dr. Jason Corso, co-founder of Voxel 51, about what it will take to achieve almost 100% accuracy in Visual AI, use cases for it, and how this technology could impact the future.
In this episode, Amanda Razani speaks with Mo Cherif, senior director of Generative AI at Sitecore, about the misalignment between importance and the adoption rate of artificial intelligence tools, and how to solve this issue.
In this episode, Amanda Razani speaks with Dan Evans, senior director of smart cities and smart lighting at Itron about the evolution of smart streetlights, their economical and environmental impact, and how cities can benefit from integrating smart city solutions.
In this episode, Amanda Razani speaks with Vinay Prabhu, director of products at Graphiant, about how data in motion has become one of the biggest security challenges, and how business leaders can best handle this issue.
In this podcast, Amanda Razani speaks with Nora Jones, senior director of product management at PagerDuty, about the often overlooked engine of innovation, customer service teams, and the importance of breaking down silos.
In this podcast Amanda Razani speaks with Guillaume Roy (GR), co-founder and chief innovation officer at Workleap about "dead data" in the workplace, its value, and how to use AI to resurrect the data and transform it into actionable insights for HR and business leaders.
In this Digital CxO podcast interview, Amanda Razani speaks with Sriram Nagaswamy, the executive VP of FourKites, about use cases for technologies within the supply chain, and the major impact artificial intelligence is having.
Amanda Razani speaks with Weldon Dodd, SVP of Global Partnerships at Kandji, about its third annual Apple in the Enterprise survey, and what business leaders can learn from the findings.
In this Digital CxO podcast, Amanda Razani speaks with James McManamey, the director of go-to-market strategy at Verint, about the importance of worklife balance and employee satisfaction, and how business leaders can achieve this.
In this Digital CxO podcast, Amanda Razani speaks with Mark W. Brennan, leader of Hogan Lovells global technology policy practice, about the responsibility of tech platforms as it relates to addressing misinformation.
In this Digital CxO podcast, Amanda Razani speaks with Jen Chew, VP of solutions and consulting at Bristlecone, about supply chain innovation and key issues business leaders should consider when it comes to digital transformation initiatives.
In this podcast Amanda Razani speaks with Douglas Squirrel, of Squirrel Squared Limited, about what is needed to have a good tech strategy, and tips for implementation.
In this podcast Amanda Razani speaks with Axis Communications VP of Americas, Fredrik Nilsson, about the evolution of video surveillance cameras and technology, use cases for it and privacy concerns.
In this podcast Amanda Razani speaks with Laura Stash, executive VP of solutions at iTech AG, about the new strategic framework outlined by the U.S. National Archives, what it means for business leaders, and how artificial intelligence and machine learning are impacting the archiving process, as well as customer experiences.…
In this podcast Amanda Razani speaks with Eric Williamson, CMO of CallMiner, about the findings of this year's CX Landscape Report, and how business leaders can best approach AI implementation.
In this podcast Amanda Razani speaks with Nhon Ma, CEO of Numerade, about the partnership with George Fox University that gives students access to AI for tutoring, along with the transformation of online educational offerings.
In this podcast Amanda Razani speaks with Frank Fawzi, CEO of IntelePeer, about the AI hype, enterprise demand, and the role AI plays in transforming customer and staff experiences.
In this podcast, Amanda Razani speaks with Des V. Anderson, CTO and co-founder of LearnUpon, about the digital transformation of the learning and development industry.
In this podcast, Amanda Razani speaks with Jitterbit CTO and SVP, Manoj Chaudhary, about AI in the workplace and the key findings from a recent survey of office workers in the U.S. and U.K.
In this podcast, Amanda Razani and Mike Vizard speak about innovative technologies, including AI for mental health services, window-washing robots, digital humans, sports engagement and more. Links Referenced in Podcast: Digital Transformation Momentum: https://digitalcxo.com/article/innovative-technologies-drive-business-growth-in-the-digital-age/ Digital Humans: https://digitalcxo.com/video/leadership-insights-digital-humans/ AI and Mental Health: https://digitalcxo.com/article/ai-is-bringing-mental-health-care-to-underserved-communities/ Data Privacy: https://digitalcxo.com/article/how-data-privacy-laws-are-changing-the-way-businesses-handle-unstructured-data/ Sports and Tech: https://digitalcxo.com/article/integrated-tech-could-rally-sluggish-sports-viewership/ Windows Washing Robots: https://digitalcxo.com/article/this-windows-washing-robot-is-cleaning-up/…
In this podcast, Amanda Razani speaks with Mo Duffy, software engineer manager at Red Hat, about the impact of AI, achieving AI company goals, and the need for business culture to change when it comes to AI implementation and using the various tools available.
Amanda Razani and Mike Vizard discuss various business challenges, before discussing the latest dental surgery performed by a robot, and how blockchain can simplify luggage shipping. Links Referenced in Podcast: Digital Business Challenges: https://digitalcxo.com/article/legacy-challenges-hamper-it-evolution-composability/ Measuring Value: https://digitalcxo.com/article/measuring-digital-transformation-success-key-metrics-for-2024/ https://digitalcxo.com/article/broadcom-brings-analytics-to-value-stream-management/ Google vs the Government: https://digitalcxo.com/article/googles-not-so-excellent-justice-department-adventure-has-silicon-valley-rattled/ Robo Denistry: https://digitalcxo.com/article/robo-dentist-backed-by-zucks-dad-performs-first-procedure/ Never Lose Luggage Again?: https://digitalcxo.com/article/how-blockchain-can-secure-and-simplify-luggage-shipping/…
Amanda Razani speaks with Ari Weil, cloud evangelist for Akamai, about the necessity for distributed cloud and the key issues for business leaders to consider.
Amanda Razani and Mike Vizard discuss tools for innovation, data management, transformation stories and AI burnout in this podcast. Links Referenced in Podcast: Automation: The Next Phase: https://digitalcxo.com/article/the-next-phase-of-automation-learning-from-the-past-and-looking-to-the-future/ Data Matters: https://digitalcxo.com/article/driving-innovation-with-reliable-data-strategies/ https://digitalcxo.com/article/choosing-the-right-data-management-tool-for-your-business-a-buyers-guide/ Digital Primordial Soup: https://digitalcxo.com/article/how-technology-impacts-innovation-in-product-development/ Ripping the Digital Band-Aid Off: https://digitalcxo.com/article/inside-industrial-equipment-provider-kinnunens-digital-transformation/ AI Burnout: https://digitalcxo.com/article/ai-increases-workload-contributes-to-burnout/…
Amanda Razani and Mike Vizard discuss the possibility for new roles such as chief resiliency officers before talking about what's new in automation, robots and sales. Links Referenced in Podcast: Time for a Chief Resilience Officer: https://digitalcxo.com/article/why-the-crowdstrike-incident-proves-it-is-time-for-a-chief-resilience-officer/ https://devops.com/the-risks-of-the-cloud-oligopoly/ CIOs as Digital CxO: https://digitalcxo.com/article/cios-take-lead-require-mix-of-business-it-skills/ https://digitalcxo.com/article/caios-absorb-cio-responsibilities-as-ai-investment-accelerates/ Next Phase of Automation: https://digitalcxo.com/article/the-next-phase-of-automation-learning-from-the-past-and-looking-to-the-future/ Robots This Way Come: https://digitalcxo.com/article/vayu-robotics-rolls-out-lidar-less-delivery-robots/ AI in Sales: https://techstrong.ai/articles/salesforce-survey-ai-making-a-difference-in-sales/…
In this podcast Amanda Razani and Mike Vizard speak about having a digital mindset, EV charging, fleet management and the supply chain. Links Referenced in Podcast: Getting to the Digital Core: https://digitalcxo.com/article/businesses-must-build-digital-core-to-maximize-ai-operations-investment/ https://digitalcxo.com/video/leadership-insights-digital-first-mindset/ Digital Nervous System Need Smarter Brokers: https://digitalcxo.com/article/operational-brokers-provide-the-digital-nervous-system-for-dynamic-operations/ https://digitalcxo.com/article/building-a-robust-data-architecture-for-future-growth/ Open Source Comes to EV Charging: https://digitalcxo.com/article/bringing-open-source-standards-to-electric-vehicle-charging/ The Need Better Telematic Data for Fleet Management: https://digitalcxo.com/article/embedded-vehicle-data-for-enhanced-fleet-management-by-oems-and-tsps/ Time to Fix the Supply Chain: https://digitalcxo.com/article/ai-and-other-technologies-driving-supply-chain-growth/…
Amanda Razani and Mike Vizard discuss the importance of managing data, supply chain issues, various industry struggles and the impact of AI on music. Links Referenced in Podcast: Data Architecture Matters: https://digitalcxo.com/article/building-a-robust-data-architecture-for-future-growth/ https://digitalcxo.com/article/from-privacy-to-performance-leveraging-proxies-in-the-era-of-digital-transformation/ Redesigning the Supply Chain: https://digitalcxo.com/article/ai-and-other-technologies-driving-supply-chain-growth/ Reinventing the Banking Experience: https://digitalcxo.com/article/checkout-lessons-what-banks-need-to-borrow-from-ecommerce/ AI in the Medical Office https://techstrong.ai/aiops/the-benefits-of-collaborative-ai-in-medical-offices/ AI in the Music Industry https://techstrong.ai/articles/ai-promises-to-revolutionize-the-music-industry/…
Amanda Razani and Mike Vizard discuss the impact of GenAI, the anniversary of the barcode, a current lawsuit that involves remote workers, and the ways in which technologies are impacting environmental awareness. Links Referenced in Podcast: Gen AI: https://digitalcxo.com/article/genai-helps-drive-digital-transformation/ https://digitalcxo.com/article/a-quick-guide-to-implementing-digital-transformation-in-your-company/ https://digitalcxo.com/article/prefect-extends-automation-reach-to-ai-agents/ Need Better Alignment https://digitalcxo.com/article/report-still-a-lot-of-lack-of-it-alignment-with-business/ Bar Code Turns 50: https://digitalcxo.com/article/50-years-on-upc-barcodes-are-giving-way-to-qr-codes/ Union Dues: https://digitalcxo.com/article/unions-sue-philadelphia-mayor-in-latest-back-to-work-conflagration/ Climate Change: https://digitalcxo.com/article/advancements-in-the-observation-and-monitoring-of-africas-waterbodies/…
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