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The Professional Creative
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Indhold leveret af Bonnie Christine. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bonnie Christine eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Have you ever dreamed of having a mentor with years of success to guide you through your creative business journey? That’s exactly what you’ll get when you tune into The Professional Creative podcast with your host, Bonnie Christine. With over 14 years of experience as an artist, entrepreneur, educator, and leader, Bonnie brings genuine warmth and actionable advice to your journey as a creative professional. Tune in each week to get inspired and discover how the days of struggling to succeed as a creative are over. Each episode is designed to help you GROW no matter what phase of the journey you’re on. From overcoming creative challenges to learning how to promote your work, you’ll learn how to take your passion to the next level and see SUCCESS. If you’re an aspiring professional creative or already on the entrepreneurial journey, you’ll hear about the latest marketing trends, best business practices, and inside tips from a longtime designer—all to help you grow your business like a boss! Welcome to The Professional Creative podcast.
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195 episoder
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Indhold leveret af Bonnie Christine. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bonnie Christine eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Have you ever dreamed of having a mentor with years of success to guide you through your creative business journey? That’s exactly what you’ll get when you tune into The Professional Creative podcast with your host, Bonnie Christine. With over 14 years of experience as an artist, entrepreneur, educator, and leader, Bonnie brings genuine warmth and actionable advice to your journey as a creative professional. Tune in each week to get inspired and discover how the days of struggling to succeed as a creative are over. Each episode is designed to help you GROW no matter what phase of the journey you’re on. From overcoming creative challenges to learning how to promote your work, you’ll learn how to take your passion to the next level and see SUCCESS. If you’re an aspiring professional creative or already on the entrepreneurial journey, you’ll hear about the latest marketing trends, best business practices, and inside tips from a longtime designer—all to help you grow your business like a boss! Welcome to The Professional Creative podcast.
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The Professional Creative

1 194: How to Get the Most from an Online Course: 8 Steps to Crossing the Finish Line 28:20
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Have you ever started an online course with the best intentions: excited, motivated, and ready to learn, only to lose momentum along the way? You’re not alone! In today’s episode, we’re talking about how to not only start an online course but actually finish it strong. Whether it’s a creative workshop, a business training, or a deep-dive into a new skill, the key to success is in how you approach the journey. Online education has played a massive role in my personal and professional growth, and I know firsthand that focus is the hardest part. That’s why I’m sharing the exact 8 steps I use to cross the finish line on any course I take. These steps will help you stay motivated, create a plan, and make sure your investment, both time and money, is put to good use. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/194 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 193: The Simple Practice I Never Skip 16:17
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In today’s episode, we’re diving into the transformative power of gratitude and how developing a simple gratitude practice can reshape your mindset, spark creativity, and guide you through life’s challenges. I share personal stories about how gratitude helped me through some of my most overwhelming times, including the early days of building my creative career. Gratitude doesn’t just happen—it’s intentional. I explain how pausing to reflect on what we’re thankful for can shift our perspective from what’s missing to what’s abundant, creating a foundation for joy and resilience. I also share my own daily practice, which involves setting aside a few moments each morning to journal about what I’m grateful for, specific moments of growth, and even the challenges that have shaped my journey. I talk about how gratitude has not only influenced my personal growth but also my work as a creative and an educator. Hearing stories from students whose lives have been transformed through surface pattern design fills me with gratitude and reminds me why I love doing this work. To help you start or deepen your own gratitude practice, I’ve created a free printable gratitude prompt. This tool can help you build a daily habit that’s simple yet impactful. As we’re in the middle of the launch for Surface Design Immersion, I’m feeling immense gratitude for this community and for every student who has joined or is considering joining. If you’ve been on the fence, I encourage you to take the leap—there’s room for you in this creative space. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/193 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 192: How to Create Beautiful Color Palettes 22:54
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Today, I’m sharing how to create beautiful and cohesive color palettes—an essential skill for any surface pattern designer or creative. My favorite source of inspiration? Nature. Endless combinations await discovery all around us, from the hues in a sunrise to the intricate details of a flower. Creating color palettes can be a joyful and intuitive process. I’ll guide you through my four-step method: observing colors in your environment, capturing inspiration through photography, extracting colors digitally, and refining your palette to ensure balance and harmony. This approach brings depth and meaning to your work, transforming simple observations into palettes that feel authentic and connected to your creative voice. You’ll also learn tips for selecting tones, incorporating neutrals, and evoking emotion through color. Finally, I’m excited to invite you to my free workshop, Your Pattern Design Playbook. This workshop, running through February 19th, will help you map out your first collection and explore ways to create income from your art. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/192 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 191: The Secret to Getting the Most Out of Any Online Workshop 12:33
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Attending a live workshop can be a powerful and transformative experience, but how you show up makes all the difference. In this episode, I’m sharing six practical strategies to help you get the most out of any online event, whether it's a course, workshop, or webinar. I know how easy it is to sign up with great intentions, only to let life get in the way. That’s why I’ve put together this step-by-step plan to help you stay engaged, focused, and ready to absorb all the value. Here’s what we cover: Mark your calendar. Treat the workshop like an unmissable appointment with your future self. Scheduling your time in advance ensures you prioritize learning. Create a distraction-free zone. Remove digital temptations, silence notifications, and prepare to take notes. Minimizing distractions will help you absorb more. Know the flow. Understand the schedule, lesson length, and key live sessions so you can plan accordingly. Being aware of the structure helps prevent falling behind. Find an accountability buddy. Just like having a workout partner, learning alongside someone else keeps you motivated, engaged, and accountable. Stay on track (or don’t stress if you fall behind). Life happens, and missing a lesson doesn’t mean you should stop showing up. Keep going and take advantage of replays. Connect to your why. Before starting, get clear on why you’re attending. Dig deeper—what’s your big goal? Understanding this will fuel your commitment. If you’re currently attending my free Your Pattern Design Playbook workshop, these tips will help you make the most of it! And if you haven’t joined yet, there’s still time! Head over to bonniechristine.com/workshop to grab your free spot. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/191 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 190: How to Create a Compelling Portfolio: 4 Steps to Showcasing Your Story 25:41
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In this episode, we focus on the art of building a portfolio that showcases your creativity, story, and unique style as a surface pattern designer. Starting a portfolio can feel overwhelming, but it’s an essential tool for sharing your work and attracting dream clients. Together, we’ll explore four practical steps to create a polished, professional portfolio. I’ll share the mindset shifts, strategies, and creative approaches that make all the difference. Plus, I’ll recount a personal experience where presenting my portfolio led to a pivotal career opportunity. Here’s what you’ll learn: The Purpose of Your Portfolio: Why sharing your work is key to reaching your goals. Four Key Steps to Success: From defining your audience to polishing your presentation, these steps guide you through the process. Tips for Self-Editing: How to curate your best work and make thoughtful decisions about what to include. Creative Formats: The many ways to present your portfolio, whether physical or digital. Your portfolio is a reflection of your story and creative vision, and it’s a powerful tool for connecting with others and sharing your talents. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/190 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 189: Discover the Secrets to Surface Pattern Design Success 8:30
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Today, I’m excited to invite you to an event that’s truly special—my free workshop, Your Pattern Design Playbook. This eight-day workshop, running from February 10th to February 19th, is designed to guide you step by step into the world of surface pattern design. Whether you’re just getting started or looking to refine your skills, this workshop will inspire and equip you to turn your creativity into a fulfilling business. Here’s a preview of what we’ll cover: Lesson 1: Pattern Possibilities – Discover the breathtaking world of surface pattern design and the incredible creative & money-making opportunities this booming industry has to offer. Learn how to use your creativity to craft a career you love while establishing life-changing flexibility: time, location, and financial freedom. Lesson 2: Pattern Progress – Say goodbye to the overwhelm that comes with figuring it all out yourself. Skip the guesswork as I walk you through exactly how to start your journey, from the tools you’ll need to the very first steps to take. Lesson 3: The Pattern Path – Learn the six essential stages of becoming a professional surface designer. Together, we’ll map out a personalized, step-by-step plan to guide your progress— with a clear path, you’ll eliminate the unknown and start making real progress. Lesson 4: Pattern Profits – Discover 15 ways to transform your designs into income streams that support your creative business. During the workshop, I’ll also host live Q&A sessions to answer your questions and provide insights on your next steps. As part of the workshop, you’ll gain access to valuable resources like the Surface Design Starter Guide, the Breakthrough Action Tracker, and a Map to Success. Plus, I’ll be giving away over $5,000 worth of tools and resources to support your design journey, including ten $500 Success Starter Packs! The workshop is designed to fit into your schedule, requiring just five hours over eight days. With the strategies I’ll share, you’ll gain clarity and actionable steps that will save you countless hours in the long run. Whether you’re brand new to surface pattern design or ready to take the next step, this workshop will meet you right where you are and help you move forward with confidence. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/189 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 188: The Small Team Strategy: How Breaking Into Groups Can Supercharge Your Projects 22:17
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In today’s episode, I’m sharing a strategy that has transformed how my team tackles big projects: working in smaller, focused groups. Whether you’re running a team of 13 like I am or collaborating with peers on a shared goal, breaking into smaller groups can unlock efficiency, foster deeper collaboration, and help everyone take ownership of their role. I discuss how this approach works within my own projects, such as launching Flowerie, our e-commerce shop, and producing Immersion Live, our annual conference. I also introduce two powerful frameworks—Dan Martell’s 1-3-1 framework and the 10-80-10 delegation model—that can streamline decision-making and empower your team to work independently while still aligning with your vision. Here’s how these concepts come to life: The 1-3-1 framework requires team members to come to you with one problem, three solutions, and one recommendation. It reduces your decision-making burden while strengthening their problem-solving skills. The 10-80-10 model allows you to shape a project’s vision, let your team handle the bulk of the work, and return for the final touches. It’s all about empowering your team while preserving your creative input. No matter the size of your team, these strategies ensure smoother project execution and foster a culture of trust and efficiency. Tune in to learn how these simple but effective tools can elevate your creative business and help you step into your zone of genius. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/188 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 187: How to Succeed in Wholesale: Expert Tips and Tricks with Guest Katie Hunt 37:39
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In this episode of The Professional Creative, I’m thrilled to welcome Katie Hunt, founder of Proof to Product and a true expert in wholesale. Katie has dedicated her career to helping creative entrepreneurs get their products into stores, and today she’s sharing her best insights with us. If you’ve ever wondered whether wholesale is right for your business, or if you’ve tried it but struggled to get traction, this conversation is packed with essential guidance to set you on the right path. We begin with Katie’s journey into wholesale—starting with her own product-based business and her realization that so many talented makers needed guidance on the business side of things. Her early experiences inspired her to create Paper Camp, a comprehensive program that’s now helped thousands of creatives navigate wholesale successfully. Katie shares the key indicators that signal it’s time to explore wholesale, including the importance of having a robust product line and understanding pricing for profitability. We also discuss the rise of online wholesale platforms like Faire, and why you can’t rely on algorithms or platforms alone to grow your business. Katie encourages listeners to approach wholesale intentionally, avoiding the trap of letting outside forces dictate their business strategy. One of the most eye-opening parts of our conversation is Katie’s four-step decision-making matrix, which helps you evaluate every opportunity through the lens of heart, money, time, and impact. This framework is incredibly useful for making confident, data-driven decisions in every area of your business. Katie also shares insights from her 2024 industry survey, revealing surprising statistics, like how 15% of product-based businesses aren't using email marketing at all—a missed opportunity for sustainable growth. We wrap up by talking about the power of trade shows, the rise of regional shows, and how creative entrepreneurs can maximize in-person sales. If you’re curious about wholesale or thinking about how to grow your product-based business, this episode will give you clarity, encouragement, and a concrete action plan. Katie’s wisdom and experience are second to none. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/187 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 186: The 7 Biggest Mistakes New Surface Designers Make (and How to Avoid Them) 20:17
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In this episode, I dive into the seven most common mistakes I see new surface pattern designers make—and offer practical advice on how to avoid them. These lessons come from my experience mentoring thousands of designers, but they’re universal enough to apply to creatives of all kinds. If you’ve ever felt rushed, stuck, or unsure about your creative path, this episode is here to guide and encourage you. We start by addressing the rush to monetize and how it can stifle your growth, followed by the dangers of comparing your beginning to someone else’s middle. I unpack the importance of finding your unique audience and not trying to please everyone. We’ll also explore why skipping practice for perfection is a trap and how ignoring the business side of your art can hold you back. The power of community is a recurring theme—why you need it and how to find the right group to support your journey. Finally, I discuss the heartbreaking reality of giving up too soon and why persistence is the key to long-term success. Whether you’re just starting out or looking for clarity in your creative career, this episode will leave you inspired and equipped to move forward with confidence. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/186 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 185: How to Pursue Big Dreams: Ask Yourself These 5 Questions 29:12
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In this episode, I’m sharing a fresh perspective to kickstart your creative journey and tackle those big dreams you've been holding close. Together, we’ll explore how to make your goals feel actionable and achievable by asking five pivotal questions. Big dreams often feel overwhelming, but the key to pursuing them lies in breaking them down into meaningful, manageable steps. I share my personal story of taking small, consistent actions toward my dream of becoming a fabric designer, turning a once-daunting idea into a thriving career. Along the way, I highlight the importance of connecting with supportive individuals, making consistent progress, and creating an environment that fosters creativity and focus. Here are the five key questions I pose to help you fine-tune your vision and ignite action: Who can I look to for support? Big dreams thrive with encouragement, accountability, and mentorship. Surround yourself with people who uplift and inspire you. What can I commit to? Consistency matters more than intensity. Even 15 minutes a day can snowball into significant progress. Where will I cultivate this dream? Set up a space and routines that make showing up for your dream easy and inspiring. What is my why? Anchor yourself with purpose, and let your bigger vision carry you through challenging moments. Am I ready to let go of perfection? Embrace mistakes as part of the journey and let experimentation fuel your growth. I also share a special invitation to my free event, Pattern Week, where I’ll teach you how to create a repeating pattern in just five days. Whether it’s designing your first fabric or completing a long-held creative project, this event is all about turning dreams into tangible results. As we embark on this new year, let’s embrace the power of small steps, intentionality, and a belief in the value of our dreams. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/185 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 184: Kickstart Your Creativity with Pattern Week for Free 6:10
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Happy New Year, my friends! In this special episode, I’m inviting you to join me for an exciting free event—Pattern Week—happening January 9th through 15th. Whether you’re an experienced designer or just beginning your creative journey, this event is designed to make pattern design approachable and fun. Across five live lessons and Q&A sessions, I’ll guide you step-by-step through creating a repeating pattern in Adobe Illustrator, incorporating your sketches, found objects, or even children’s artwork. By the end of the week, you’ll have your very own design on a tangible product, such as fabric, wallpaper, or stationery. Pattern Week is all about simplifying the process, building confidence, and connecting with a vibrant community of creatives from around the globe. This event is especially close to my heart because I remember how overwhelming it was to start my journey in pattern design without a guide. It took me two years to figure out what I’ll be teaching you in just five days. And the best part? There are no strings attached—this event is 100% free. We’re also giving away over $4,000 in prizes, bonus cheat sheets, and resources to help you every step of the way. If you’re ready to experience the magic of pattern design and bring your creative dreams to life, join us at bonniechristine.com/patternweek. Your creativity is worth pursuing, and I can’t wait to see what you create. Let’s make this year your most inspired yet! 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/184 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 183: Lessons from 2024: What Worked, What Didn’t, and What’s Next for 2025 17:25
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As we close out 2024, I’m sharing a deep reflection on the lessons learned this year and how those insights are shaping our strategy for 2025. This process of reviewing "what worked, what didn’t, and what’s next" has become an essential ritual for me — and it’s one I encourage you to try as well. In this episode, I walk you through the highlights of my own year-end review, with ideas you can apply to your creative business. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/183 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 182: From Reflection to Results: My Step-by-Step Year-End Review Process 15:50
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In this episode, I’m sharing a behind-the-scenes look at how I prepare for Stu McLaren’s annual “Ideas for 2025” event, but even more than that, I’m walking you through the process I use to review my entire year. This reflection practice has become one of the most impactful parts of my year, helping me close out the current season with clarity and step into the next one with intention. If you’re ready to learn how to thoughtfully reflect on your wins, challenges, and key lessons from 2024 — and use that insight to shape your 2025 — this episode will guide you step-by-step. Whether you’re running a creative business, managing a team, or growing as an entrepreneur, this process will help you extract meaningful lessons, amplify your wins, and create a clear path forward. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/182 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 181: The Art of Fabric Design: My Proven 30-Day Workflow 21:07
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In this episode, I share the complete breakdown of my 30-day workflow for designing a fabric collection—from the spark of inspiration to the final product. This topic is particularly special to me as I recently released a new fabric collection, A Year in Petals, a heartfelt project inspired by the flowers I grew in my own garden. Whether you're a seasoned designer or dreaming of starting your fabric design journey, this episode is packed with actionable insights, tips, and inspiration to guide your creative process. We'll discuss: Tips for clearing mental and physical space to foster creativity The five-step process for establishing the foundation of a collection, including telling its story, brainstorming 50 descriptive words, and creating thumbnail sketches Breaking down patterns into hero, coordinate, and blender categories Digitizing and refining artwork to create motifs using tools like Adobe Illustrator Final steps: scaling, formatting, and preparing the collection for submission or production I also highlight how these skills translate beyond fabric design to other creative ventures, such as gift wrap, wallpaper, and more. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/181 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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The Professional Creative

1 180: Mastering Meta Ads for Creative Entrepreneurs with Laura Ball 44:32
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I am so excited to welcome Laura Ball to The Professional Creative, everyone! Laura is an expert in media advertising who has helped clients achieve impressive results through strategic ad campaigns, and she joins me for this conversation to discuss digital advertising, specifically Meta (Facebook) ads, and how they can be leveraged as a powerful tool for creative entrepreneurs to grow their businesses. Join us as Laura shares her background in marketing and communications and how she discovered Facebook advertising through a course by Amy Porterfield (whom, as some of you might recall, I have had on the show before ). She explains her passion for results-driven marketing and the ability to target specific audiences, which led her to specialize in helping creative, impact-driven entrepreneurs amplify their reach. Our conversation covers various aspects of running successful ad campaigns, including the evolution of targeting on Meta platforms, the benefits of ongoing ads versus launch-focused campaigns, and the key data points to track for effective decision-making. Laura stresses the need to have a clear strategy in place before launching ads and also provides practical advice for those new to running ads, such as securing your business account, setting up proper tracking, and determining a realistic budget to start with! Laura also shares information about her coaching and ad management services for those interested in working with her directly. Tune in for some incredibly valuable insights and guidance for creative entrepreneurs looking to leverage the power of digital advertising to grow their businesses! 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/180 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide…
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