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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Gilmer County Chamber of Commerce is proud to bring you PEP TALK, a weekly discussion about exciting things happening in and around Ellijay, Georgia. Host Asa Jones dives into what makes the people and businesses of Ellijay tick.
The Gilmer County Chamber of Commerce is proud to bring you PEP TALK, a weekly discussion about exciting things happening in and around Ellijay, Georgia. Host Asa Jones dives into what makes the people and businesses of Ellijay tick.
In this episode, Caitlin Neal from the Gilmer Chamber joins host Asa Jones to discuss three exciting New Year’s events in the area. They dive into The Butcher and Bottle’s Best of Atlanta Comedy Show , Mountain Vineyard’s Sip, Savor, and Celebrate , and Ellijay’s first-ever speakeasy, “The Door.” Tune in for a preview of these fun and festive ways to ring in the New Year!…
Caitlin Neal and Nohemi Reynoso of the Gilmer Chamber join host Asa Jones to spread some holiday cheer and share all the exciting festivities still to come in the community! From tasty treats at the Charcuterie Chalet at Mountain View Artisanal to heartwarming church services at Autumn Ridge Community Church and East Ellijay Baptist Church , there’s plenty to enjoy. Plus, don’t miss your chance to vote in Downtown Light Nights , catch a concert by Dawn Loves Nash at Ott Family Vineyards , or enjoy some laughs at the comedy special at Butcher and Bottle . Tune in for all the merry details — it’s a season of joy you won’t want to miss!…
In this festive PEP Talk episode, host Asa Jones sits down with Nohemi Reynoso of the Gilmer Chamber to chat about all the exciting holiday events happening in Ellijay this season! From twinkling lights to fun community gatherings, this episode highlights everything you need to know to make your holiday season merry and bright in Gilmer County. Tune in as Nohemi shares the scoop on Downtown Light Nights , Holiday Lights of Ellijay , Aaron Family Orchards Christmas trees , A One-Man Christmas Carol holiday theater production at Gilmer Arts , Gingerbread House Decorating at BEAU-tiful Creations , Christmas at Engelheim Vineyards , and an Ugly Sweater Competition at River Street Tavern. Whether you're looking for family-friendly fun or a little holiday cheer for yourself, this episode is packed with great ideas for celebrating the season in Ellijay.…
This week, Caitlin Neal and Nohemi Reynoso of the Gilmer Chamber are getting into the holiday spirit as they dive into the best local Christmas celebrations happening in the community! From festive traditions to exciting events, they share all the details on what’s coming up. Tune in to hear about The Tabor House Museum’s Turn of the Century Christmas , The Isaacs Christmas Concert at Victory Christian Center , the Farm Christmas Party at Cress Creeks Farm , One Man Christmas Carol with Brock Vickers , and the heartwarming American Legion’s Children Christmas Party . Whether you're looking for family fun, musical performances, or historical holiday charm, this episode has something for everyone to enjoy this season!…
The holiday season is officially here in Gilmer County! This week, host Asa Jones is joined by Caitlin Neal and Nohemi Reynoso with the Gilmer Chamber to give you the inside scoop on upcoming festivities! From dazzling light displays to heartwarming performances, there's something for everyone to enjoy, including: Holiday Lights of Ellijay – A walk-through Christmas light display that’s ready to wow visitors. Light Up Ellijay Christmas Tree Lighting (November 29) – Watch the town sparkle as the Christmas spirit fills the air! Surrender Hill Thanksgiving Weekend Concert (November 30) – Enjoy a cozy evening of live music at the Gilmer Arts Playhouse. The Tabor House Turn-of-the-Century Christmas (December 7) – Step back in time and experience an old-fashioned Christmas at this historic home. Light Up Ellijay Market & Parade (December 7) – A beloved tradition that brings the holiday magic to life in downtown Ellijay. Tune in to learn all about these exciting events, and get ready to make your holiday season in Gilmer County unforgettable!…
This week, host Asa Jones is joined by Caitlin Neal and Nohemi Reynoso from the Gilmer County Chamber of Commerce for a deep dive into the some of the best local spots to shop for your Thanksgiving feast. From sourcing the finest meats and fresh produce to discovering the perfect desserts and must-have ingredients, they share expert tips on where to find everything you need for a memorable holiday meal. Some of the shops that were spoken about are listed below: North Georgia Meat Company The Oink & Moo Mountain Valley Farm Mountain View Artisanal…
Host Asa Jones chats with Caitlin Neal and Nohemi Reynoso from the Gilmer County Chamber of Commerce about all the festive fun coming to Ellijay this holiday season! Tune in to learn about Light Up Ellijay, Holiday Lights of Ellijay, Downtown Light Nights, and the Christmas Market—four can't-miss events that will make this a magical holiday in the heart of the Georgia mountains. EVENTS Light Up Ellijay Date: November 29, 2024 Time: 2:00–7:30 p.m. Location: Downtown Ellijay Holiday Lights of Ellijay This dazzling display of lights, festivities, and community spirit is nestled in the heart of the Blue Ridge Mountains, creating a picture-perfect backdrop for unforgettable memories. Downtown Light Nights From November 29 through December 22, you will be able to roam some of the most scenic streets of Downtown Ellijay and cast your vote on the best light displays in town! Pick up a map at the Downtown Welcome Center, see the lights, and vote for your favorite display. Awards will be given for the Best Commercial Display, Best Residential Display, Best Window Display, and Best Overall Display. Ellijay Christmas Market Celebrate the season with family and friends at Downtown Ellijay’s holiday market! Join us on Saturday from 10 a.m. to 2:00 p.m. at the Gilmer County Courthouse Parking Lot for a free-entry event filled with local charm and holiday cheer.…
Host Asa Jones welcomes Ellijay Bacon Fest organizers Abby Prieto and Irene Witt. Ellijay Bacon Fest was created gather the community for the love of bacon and local restaurateurs while helping raise awareness and money for local charities and organizations. In 2023 the festival raised over $10,000 for local charities and collected 1,447 pounds of canned goods. Get ready to hog-wild at the third annual festival on Sunday, September 29, at Gilmer River Park in Ellijay.…
Host Asa Jones welcomes Howard Berk, Briana Nunez, and Elizabeth Starr of family-owned sustainable mushroom farm Ellijay Mushrooms to the studio to talk all the fall things—from the farm store to mushroom coffee to art, food, and more. Plus, check out the farm’s scavenger hunt and U-Pick flowers this season as well! Social Media Facebook Instagram…
This week, Downtown Welcome Center Manager Catherine Weis and Nohemi Reynoso from the Gilmer County Chamber join host Asa Jones to discuss the core details of the 2024 Georgia Apple Festival. Experience this annual festival happening two weekends in October—October 12-13 and October 19-20—kicking off with a parade on Saturday, October 12, starting at 10:00 a.m. in downtown Ellijay.…
This week, Mindy and Lee Forbes from Cress Creeks Sheep Farm and Event Center join host Asa Jones to discuss upcoming fall fun on the farm! The Forbeses also divulge the many Cress Creeks specialties, including locally-raised, farm-fresh goodies and the farm’s Airbnb. https://cresscreeksfarm.com/ https://www.facebook.com/CressCreeksFarm/ https://www.instagram.com/cresscreeksfarm/ https://airbnb.com/h/EllijaySheep…
School is back in session in Gilmer County! This means the mornings are getting busy for parents, kids, and educators. Downtown Welcome Center Manager Catherine Weis joins host Asa Jones to talk about some of the best places for grab-and-go breakfasts. Discover new businesses and iconic restaurants in this episode. Chef In A Box URL Chef In A Box Facebook Chili Dog URL Chili Dog Facebook Mr. P's URL Mr. P's Facebook…
Float through the details of the Cartecay River Experience in this week's episode with host Asa Jones and tubing experts Tripp and Micalah Jansen. Listen now to learn more about the well-loved Ellijay escapade and its two floating experiences: the Adventure River Experience and the Lazy River Experience. Social Media Facebook Instagram…
Don't go chasing waterfalls just yet, as this week, host Asa Jones welcomes Downtown Welcome Center Manager Catherine Weis back into the studio to talk all about waterfalls, rivers, and lakes in and around Gilmer County, including Amicalola Falls, Cartecay River Experience, and Carters Lake. Interested in checking out these waterways yourself? Listen now and get ready to embark on your next outdoor adventure! The Cartecay River Experience Carter's Lake Amicalola Falls State Park & Lodge…
This week, host Asa Jones welcomes Downtown Welcome Center Manager Catherine Weis back to the studio to discuss Ellijay’s family hiking trails , including Bear Creek Trail, Carters Lake, Fort Mountain State Park, and The River Loop on the Cartecay River. Listen now and get ready to explore the great outdoors. Gilmer Chamber Gilmer Chamber Facebook…
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