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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af TT Club. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af TT Club eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The world's leading transport and logistics insurer, TT Club, brings you the latest loss prevention advice.
Indhold leveret af TT Club. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af TT Club eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The world's leading transport and logistics insurer, TT Club, brings you the latest loss prevention advice.
Learn how to avoid unexpected outcomes during refurbishment of buildings and infrastructure. Discover key safety considerations, the importance of collaboration, and effective management strategies to ensure operational safety at ports, terminals, and logistics facilities.
Following the usual biennial cycle, the International Maritime Dangerous Goods (IMDG) Code has been updated and amended. This latest version, Amendment 42-24, entered transitional effect from 1 January 2025, meaning that stakeholders may start using the revised provisions. Amendment 41-22 will be mandatorily in force until 1 January 2026.…
A container ship caught fire and sank near Colombo in Sri Lanka resulting in a total loss. The owner and bareboat charterer successfully claimed limitation of liability in the English Admiralty Court. The three slot charterers also argued for limitation on the basis they could be considered as shipowners too.…
In today's interconnected world, the threat landscape for businesses has evolved significantly. One of the most insidious and challenging risks to manage is the insider threat. This article delves into what insider threats are, their implications, common threats, and effective risk mitigation strategies.…
Managing during a crisis event is challenging for even the most experienced incident managers. Incidents that happen in and around a port environment can be especially difficult to manage, proving daunting even for first responders and other seasoned crisis management professionals. Port environments encompass both land and sea-based risks, handle and store dangerous chemicals and materials and involve the operation of large handling equipment and machinery.…
Asset criticality assessment provides the foundation for wider strategic asset management planning (SAMP) and provides an organisation with a semi-quantitative model to evaluate and score how an in-service failure of an asset can impact operational performance across the entire organisation’s portfolio of assets. Providing decision-making insight for asset managers and budget holders within an organisation, this process whereby asset management meets risk management should be the very first step in the development of a SAMP.…
The carrier was instructed to transport 3 shipments of copper scrap from Dubai to Piraeus. The first 2 shipments were paid for and had clean bills of lading, but upon arrival, they were found to contain concrete blocks. The shippers disappeared before payment for the 3rd shipment.
Container terminal operations are complex and often fast paced. Each container movement is unique in many ways; the characteristics of the cargo, the condition of the chassis and the condition of the container, for example, will all influence outcomes.
The maritime industry relies heavily on the use of cranes and the wire rope that lifts the load is a crucial single point of failure. Wire rope failure is a key concern for those operating and maintaining the lifting of equipment within the industry.
Laurence Jones marks his retirement in this podcast episode after working with TT for the last 18 years of his career. Listen to his career, what's changed within the industry, his plans for the future and stories of his travels.
The United Nations Commission on International Trade Law (UNCITRAL) secretariat started exploratory and preparatory work on the development of an international instrument on negotiable cargo documents in order to open up opportunities for trade finance and facilitate international trade.
Ballast has been used to maintain stability and seaworthiness of cargo ships dating back to timber-hulled sailing ships and their use of solid ballast. Water as ballast was widely introduced in the use of metal-hulled steam powered ships, where water carried to generate steam could also be used as ballast to trim and maintain stability of the ship. Today’s modern large cargo ships can have a ballast capacity in excess of 5,000m3 or 5,000 tons of water. Unfortunately, this widespread and efficient practice often has an unintended consequence...…
As supply chain operations seek to control risk, managers often turn to personal protective equipment (PPE) as a control measure to reduce the risk of personal injury to operational workers. It is important that employers understand when it is appropriate to require PPE in the workplace and how to choose the correct PPE for the operation.…
The management of assets and infrastructure for facilities and equipment is crucial to fulfill obligations. However, it can be costly and complex for ports, terminals, and logistics facilities.
Managing supply chain operations involves many risks to the security and integrity of cargo and worker safety. When crises occur, a prompt and effective response is crucial to mitigate risk.
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