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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Habakkuk 3:16-19 demonstrates unwavering faith as the prophet declares, Yet I will trust in the God of my salvation. Even when circumstances seem dire, he chooses to rejoice in the Lord. This passage encourages us to find strength in God, knowing He is our ultimate source of hope and salvation. Series: Oracles from the Minor Prophets Speaker: Pradeep Daniel Scripture: Habakkuk 3:16-19 Sermon: 6 Notes: https://1drv.ms/b/s!AtZnbtopJYtx1hx3HOOzpdadNV2?e=80Cfkx…
Habakkuk 3:1-15 reminds us that even in uncertainty, we must trust in God’s faithfulness. As the prophet reflects on God’s mighty acts, he finds confidence in His unchanging nature. This passage teaches us to rely on His promises, knowing He remains steadfast. Series: Oracles from the Minor Prophets Speaker: Kishor H Scripture: Habakkuk 3:1-15 Sermon: 5 Notes: https://1drv.ms/b/s!AtZn-btopJYtx0sj0RTHvO6Bh55_?e=kg5bvZ…
Habakkuk 2:2-20 reveals lessons from God’s waiting room, where faith and patience are tested, teaching us how to trust God’s timing. When answers seem delayed, faith sustains us. God’s plans unfold perfectly, even in silence. This passage encourages patience, perseverance, and reliance on His promises. Discover how waiting refines faith and deepens spiritual understanding. . Series: Oracles From The Minor Prophets Speaker: Revanth T Scripture: Habakkuk 2:2-20 Sermon: 4 Notes : https://1drv.ms/b/s!AtZn-btopJYtx0BURd6A7fT-PGVh?e=g0t6dM…
Habakkuk 1:12 - 2:1 reveals the prophet's honest dialogue with God, questioning His use of a corrupt nation to discipline Judah. Habakkuk’s candid expression of confusion and disappointment underscores the value of openly sharing our struggles with God while waiting faithfully for His response. Series: Oracles from the minor Prophets Speaker: Charles M Scripture: Habakkuk 1:12 - 2:1 Sermon: 3 Notes : https://1drv.ms/b/s!AtZn-btopJYtxzDFcCv_ASjBeyf6?e=lbScyt…
In Habakkuk 1:2-12, the prophet cries out to God, questioning why injustice and violence seem to prevail. Yet, in this moment of doubt, we are reminded that "Our God Cares." Despite seeming silence, God is actively working, His plans unfolding beyond our understanding. Trusting in His sovereignty brings hope. Series: Oracles From The Minor Prophets Speaker: Benjamin Mathew Scripture: Habakkuk 2:1-12 Sermon: 2 Notes : https://1drv.ms/b/s!AtZn-btopJYtxyRJPxcAIbZWHGMG?e=5CgjMw…
In Habakkuk 1:1-4, the prophet questions God about the rampant injustice and suffering in Judah. He struggles to understand why the wicked prosper while the righteous suffer. This passage highlights the theme of "Trusting God No Matter What," as Habakkuk seeks answers in a world filled with confusion and pain. Series: Oracles from the minor Prophets Speaker: Revanth T Scripture: Habakkuk 1: 1-4 Sermon: 1 Notes : https://1drv.ms/b/s!AtZn-btopJYtxyPfUUbmM9UlUbjp?e=Ls3MBS…
In Philemon 1:17-25, Paul encourages Philemon to receive Onesimus, a runaway slave, as a brother in Christ. This passage highlights how the gospel transforms our relationships, calling believers to embrace forgiveness, reconciliation, and unity. The transformative power of the gospel reshapes personal connections through love and grace. Series: Paul's Prison Epistles Speaker: Revanth T Scripture: Philemon 1:17-25 Sermon: 3 Notes : https://1drv.ms/b/s!AtZn-btopJYtxwU9fKtIaOnhSCM_?e=kic9aY…
In Philemon 1:8-16, Paul appeals to Philemon to forgive and accept his runaway slave, Onesimus, now a believer. Paul emphasizes love over authority, urging Philemon to act freely in grace. Onesimus, once unprofitable, is now invaluable in Christ. Paul models Christlike forgiveness—unilateral, transformative, and rooted in divine love. Series: Paul's Prison Epistles Speaker: Charles Mathew Scripture: Philemon 1:8-16 Sermon: 2 Notes : https://1drv.ms/b/s!AtZn-btopJYtxnw8TMhWc5Z1UjgP?e=U0DRdt…
Pradeep Daniel - FORGIVENESS, RECONCILIATION AND THANKFULNESS Philemon 1:1-7 highlights Paul’s gratitude and prayers for Philemon, commending his love and faith toward Christ and others. Paul appeals for forgiveness and reconciliation, preparing to intercede for Onesimus, a runaway slave. The passage reflects Christian fellowship's transformative power, rooted in gratitude, love, and shared faith, promoting unity and restoration. Series: Paul's Prison Epistles Speaker: Pradeep Daniel Scripture: Philemon 1:1-7 Sermon: 1 Notes : https://1drv.ms/b/s!AtZn-btopJYtxnJmtS7WCu90s_3-?e=zn8zYO…
Colossians 4:15-18 highlights participating in God's worldwide mission through personal connections and ministry. Paul acknowledges specific individuals, encourages sharing the letter with the Laodicean church, and emphasizes fulfilling one’s ministry. He personally signs off, urging them to remember his imprisonment and extends grace to all believers. Series: Paul's Prison Epistles Speaker: Revanth T Scripture: Colossians 4:15-18 Sermon: 18 Notes : https://1drv.ms/b/s!AtZn-btopJYtxlpLYjXlnwGK1kZt?e=wEP1gO…
Colossians 4:10-14 highlights Paul's companions: Aristarchus, Mark, and Justus, who are Jewish believers offering support. Epaphras prays fervently for the Colossians' growth. Luke, the physician, and Demas also send greetings. Paul emphasizes their commitment to spreading the gospel and strengthening the church through prayer, service, and encouragement. Series: Paul's Prison Epistles Speaker: Kishor Hegde Scripture: Colossians 4:10-14 Sermon: 17 Notes : https://1drv.ms/b/s!AtZn-btopJYtxlDFJ7L9ukCAjY6h?e=CRi4wg…
Colossians 4:7-9 emphasizes faithfulness in serving God through small yet significant tasks. Tychicus and Onesimus are commended as faithful and beloved brothers, entrusted to deliver updates and encourage the Colossians. Their dedication to seemingly simple responsibilities reflects the importance of being faithful in the little things God entrusts to us. Series: Paul's Prison Epistles Speaker: Charles Mathew Scripture: Colossians 4:7-9 Sermon: 16 Notes : https://1drv.ms/b/s!AtZn-btopJYtxkPnM-REeA-oAa5K?e=85YDeY…
Colossians 4:2-6 encourages believers to be devoted to prayer, staying watchful and thankful. Paul asks for prayers to spread the gospel effectively. He advises speaking with wisdom towards outsiders, making the most of every opportunity. Conversations should be gracious and seasoned with salt, providing thoughtful and fitting responses to others. Series: Paul's Prison Epistles Speaker: Jerry Williams Scripture: Colossians 4:2-6 Sermon: 15 Notes : https://1drv.ms/b/s!AtZn-btopJYtxiE4GpzOyT8Bb-rN?e=HovyPA…
Colossians 3:18–4:1 outlines Christian household and workplace relationships, urging respect, love, and integrity. Wives are called to submit to husbands, husbands to love their wives (as Christ loves the Church), children to obey parents, and fathers to avoid discouraging their children. Slaves are encouraged to serve wholeheartedly, and masters to act justly and fairly. Series: Paul's Prison Epistles Speaker: Benjamin Mathew Scripture: Colossians 3:18-4:1 Sermon: 14 Notes : https://1drv.ms/b/s!AtZn-btopJYtxhuRfC3HQxnaJSTS?e=iOyZD0…
Colossians 3:12-17 encourages believers to embody qualities like compassion, kindness, humility, gentleness, and patience, forgiving others as God forgave them. It emphasizes love as the bond of unity and instructs letting Christ's peace and word dwell within. It highlights living with a spirit of worship, thankfulness, and placing Christ at the center of every action. Series: Paul's Prison Epistles Speaker: John Paul Scripture: Colossians 3:12-17 Sermon: 13 Notes : https://1drv.ms/b/s!AtZn-btopJYtxge5aByQ0W2oGQa9?e=DrCjbp…
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