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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af 4spire podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af 4spire podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
What's up geeks is a desi tech podcast - without the tech. We bring you news, views, and interviews, that you can actually use.
Indhold leveret af 4spire podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af 4spire podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
What's up geeks is a desi tech podcast - without the tech. We bring you news, views, and interviews, that you can actually use.
Broken news: Google Photos breaks everyone’s hearts (and wallets) Apple lowers Appstore fees to 15% (under 1mn sales) Oppo unveils rollable screen concept Microsoft aims Teams against Zoom Feature: With its move to custom silicon, Apple again pulls of something Microsoft struggles with. We discuss Apple SIlicon, and its reviews. Click here for show notes and discussion --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken News Pixel 5 faces quality issues XBox Series X, Series S, and PS5 launched, sold out promptly Xbox Gamepass now includes EA catalog The 2020 iPhone lineup discussion Tech giants swim in money after record quarter Feature: Once upon a tech looks at the launch of WIndows XP in 2001, and a landmark event in personal computing history. Subscribe, discuss, and more at https://4spire.net/ wug-116-the-new-iphones / _____ Follow Vikram on Twitter at https://twitter.com/TheVikramMohan Visit 4spire.net to listen and subscribe to this and other podcasts. Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken News Pixel 4a launches in India - How does it stack up against the OnePlus Nord Apple iPhone event on Oct 13 - What to expect Samsung Galaxy S20 Fan Edition - Checkmate for Pixel 5? Feature: Google hardware event Pixel 5 Pixel 4a 5G Nest audio Chromecast with Google TV _____________________ Follow Vikram on Twitter at https://twitter.com/TheVikramMohan Visit 4spire.net to listen and subscribe to this and other podcasts. Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Tik-tok competitors, Google's upcoming Pixel event, XBOX Series X+ PS5 pricing, and more Feature: Apple event - Apple watch, iPad, iPad Air Amazon event with new Echos, drones with cameras and whatnot. _______ Follow Vikram on Twitter at https://twitter.com/TheVikramMohan Visit 4spire.net to listen and subscribe to this and other podcasts. Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken News: Xbox Series X and Series S, Apple event, PlayStation 5, and Surface Duo Feature: Android 11 Game pick: Scribble Rider iOS Android ______ Follow Vikram on Twitter at @TheVikramMohan Visit 4spire.net to listen and subscribe to this and other podcasts. Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Samsung promises ‘up to 3 OS updates’. What does that mean? Apple and Google in an EPIC battle Google to replace Duo with Meet !!!! Apple preparing ‘all-in’ subscription bundles for October release Xiaomi is ready with their 3rd generation under-screen camera Feature story: 25 years of Windows 95 What did the OS bring? How does it hold up now? App pick : The new Microsoft Edge. Try Windows 95 on your browser at https://www.pcjs.org/blog/2015/09/21/ ___________ Follow Vikram on Twitter at @TheVikramMohan Visit 4spire.net to listen and subscribe to this and other podcasts. Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Jio announcements, Xbox showcase, Pixel 4a, Samsung unpacked, and OnePlus Nord Feature: 5 years of Windows 10 Is the OS holding up well? What should Microsoft do differently? Wishlist for Windows 10. How Apple does it. Geek v Geek Vijay: Access dots ( Android ) Vikram: Fancade ( Android , iOS ) Follow Vikram on Twitter at @TheVikramMohan Visit 4spire.net to listen and subscribe to this and other podcasts. Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: OnePlus Nord, Edge coming to Windows 7 and 8.1, Google Photos update Feature story: Apple WWDC WatchOS 7 - Sleep tracking, share watch faces, handwash guide iPadOS 14 - scribble, app sidebars, more pencil functions AirPods Pro - Spacial audio, follow device CarPlay - wallpaper, car key support iOS 14 - Live tile widgets, smart stack App drawer App clips (instant apps) Picture in Picture Smaller alerts for Siri, calls Default mail and browser app Accessibility - double tap, listen for ambient sounds Conversations in Messages, Siri translates, MacOS - Big Sur New design language Control Center Better Safari Geek v Geek Vijay: Swift Playground Vikram: Whale Trail ( iOS , Android ) visit 4spire.net to listen and subscribe to this and other podcasts. Follow Vikram on Twitter at @TheVikramMohan Follow 4spire on Twitter at @4spirepodcasts and on Facebook at facebook.com/4spirepodcasts --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Sony PlayStation 5 Android 11 Beta Apple's rumored shift to ARM processors Google meet's noise cancellation Pixel beats OnePlus in sales Feature: Once upon a tech Intel introduces the 8086 processor Apple II introduced Napster Geek v Geek: Vikram: krisp.ai Vijay: Grasshopper --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Google Beta Show and Sony PS5 show postponed, the next Chromecast, and more Feature story: OnePlus 8 reviews Geek v Geek Vijay: Oxygen updater (for OnePlus phones only) Vikram: EscapeTeam --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Broken News: iOS 13.5, RealMe TV, and more Feature: Google's Pixel troubles Geek v Geek Vijay: Forza Street ( Google Play , App Store ) Vikram: Samsara Room ( Google Play , App Store ) Hosts : Vikram Mohan , Vijay --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Broken news: OnePlus 8z, Apple fixing faceID for face masks, and more Feature: Once upon a tech App pick: The 21 days challenge ( iOS , Android ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Broken news Indian govt. Advises against Zoom for official purposes Mi Robot vaccuum cleaner launches in India Apple + Google join forces for Covid locaiton tracking Google into chips? Feature iPhone SE OnePlus 8 + 8 Pro Geek vs Geek Vinayak - Escape Team ( Android , iOS ) Vikram - Gemi Multicam ( iOS ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: New features in Microsoft Teams, no more emojis for now, and more Review: Oakter Tankbolt Feature: Gaming during the lockdown Geek v Geek: Vinayak: Google find my device ( Android ) Vikram: Sky - children of the light ( iOS , Android ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Amazon prime video gets profiles, Huawei P40, Google podcasts and more Maker's corner: Introduction to 3D printing Feature: Working from home tips Geek v Geek Vinayak: Refind ( iOS , Android ) Vikram: Monument Valley 2 - free on Play store for limited time ( iOS , Android ) Sponsor: Beyond the milky way ( https://amzn.to/2xtM4Zy ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Broken news: Android 11 DP2 New iPad keyboard GST on phones go up Feature: XBOX Series X and PS5 specs Geek v Geek: Vinayak: Power Shade: Notification Panel & Quick Settings Vikram: Tetris ( iOS , Android ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Google IO updates, OnePlus 8 rumors, WUG interviews CEO of Oakter, and of course, app picks. Geek v Geek v Guest Shishir Gupta: Draw your game ( Android , iOS ) Vinayak: Microsoft Math Solver ( Android , iOS ) Vikram: DogCam ( Android , iOS ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Corona pandemic furthers its toll on tech events, S20, and Z Flip reviews, and the top 10 best-selling phones in 2019. Geek v Geek Vinayak: Doublicat ( iOS , Android ) Vikram: Cardiogram ( iOS , Android ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Vinayak and Vikram discuss the Samsung event with the Galaxy S20, S20+, S20 ultra, and the Galaxy Z Flip. Geek v Geek Vinayak: Ring Master Vikram: 24me (iOS, Android) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Vikram and Vinayak discuss news about a bug in Google photos, a hack for Google maps and we talk about switching from Android to iOS. Geek v Geek Vinayak: HedgeCam 2: Advanced Camera (Android) Vikram: Agent Intercept (iOS) --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Vinayak and Vikram talk about some of the news from CES, new phones, and what's eating into their bank accounts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Vinayak and Vikram discuss tech news including an unlikely alliance between Apple, Google and Amazon; and recall the best and worst tech from 2019. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
Vinayak and Vikram catch you up with news from Google, Apple, and also read out their tech wishlist for the next year. Geek v Geek Vinayak's pick: Grasshopper - Learn to code for free Vikram's pick: Recorder --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
What's up geeks is a tech podcast - without the tech. We bring you news, views, and interviews, that you can actually use. In this episode, Vikram and Vinayak talk about the poor response to Pixel 4, and take a trip down tech history. App picks: Vinayak's pick: JustWatch Android: https://play.google.com/store/apps/details?id=com.justwatch.justwatch iOS: https://apps.apple.com/us/app/justwatch-movies-tv-shows/id979227482 Vikram's pick: Headspace Android: https://play.google.com/store/apps/details?id=com.getsomeheadspace.android iOS: https://apps.apple.com/us/app/headspace-meditation-sleep/id493145008 --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Vinayak and Vikram talk about Apple+, Google's new buy, the state of VR, and recommend 2 cool apps. App picks: Vinayak - Breezometer https://play.google.com/store/apps/details?id=app.breezometer Vikram - Dark Mode https://play.google.com/store/apps/details?id=systems.maju.darkmode --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Vinayak and Vikram talk about Google's Pixel 4 event, and the underrated but awesome hardware event from Microsoft. App picks: Vinayak: NFC Alarm Vikram: Enigma Spy Adventure Vote online at https://talkingstuff.net/wug/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message
What's up geeks is a tech podcast - without the tech. We bring you news, views, and interviews, that you can actually use. This week @TheVinayakNair and @TheVikramMohan talk about the OnePlus event with OnePlus 7t, OnePlus TV; and also the Amazon event nobody cared about with new Alexas and bizzare devices. https://talkingstuff.net/wug/ for links to apps --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
Vinayak and Vikram talk about the Apple event with iPhone 11, iPhone Pro, iPhone Pro Max, iPad, Apple watch, and a lot more. Cool app picks as always. App links and vote below: https://talkingstuff.net/featured/whats-up-geeks-89-iphone11/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
This episode Vinayak and Vikram talk about Android 10, OnePlus TV, iPhone 11, and a whole lot more. Follow the link below to download app picks and vote for your favourite. https://talkingstuff.net/podcast/whats-up-geeks-88/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wug/message…
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