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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Indhold leveret af Chief Wolfie. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chief Wolfie eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Tons of things has change, daily-life value had been forgotten, so i'm here to talk about all of that, discuss many interesting topics and the things you can relate, so enjoy!
…
continue reading
19 episoder
Marker alle som (u)afspillede ...
Manage series 3097048
Indhold leveret af Chief Wolfie. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chief Wolfie eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Tons of things has change, daily-life value had been forgotten, so i'm here to talk about all of that, discuss many interesting topics and the things you can relate, so enjoy!
…
continue reading
19 episoder
Alle episoder
×tentang upaya menyayangi Bumi. soalnya kalo menyayangi kamu, kamu nya gak sayang balik.
Almost 3 months hiatus, i came up with this topic, smh. Bahas tentang panas nya suasana menjelang Pemilu 2019, dengerin aja deh. Catch me up on: ig: @creepy.wolfie twitter: @nauvalfeizar
gak susah jadi orang baik, filter kata-kata yg keluar dari mulut lo atau diam, dan berperilaku lah yg baik sama orang, its not that hard to be a good person :)
feels insecure? feel tired cause' they tryna' change you to be a different person? i've talked about all of that inside this episode, plus my own personal experiences as some additional "spices", enjoy :)
episode penghujung tahun, ngambil topik dari fenomena "new year, new me", so yeah, its about resolution, check it out and see you next year!
diverse atau beda atau perbedaan yg gue bahas disini ada 2 tipe, yaitu pendapat dan sudut pandang, udah gue rangkum barengan sama ilustrasi dan cara nanggepin nya, tentu saja ala Creepy Wolfie, check this out!
super basic and simple things for this ep, please and thank you. how many of my listener can relate? every single one i guess, so this ep is specially made to remind y'all on saying please, and thank you. check it out!
ngomongin tentang security, akan berujung ke privacy, privacy nya gimana dan apa aja? atau privacy apa yg di langgar? udah gue rangkum di episode ini, go listen and tell me what you thinkin'!
makin banyak dah "toxic" di real lyfe atopun di game, meresahkan sekali huft, gue rangkum secuil bahasan tentang "toxic" di podcast episode kali ini, so have a seat and listen.
punya skills dan segudang achievement tapi gak punya manners dan attitude? hmm, menarik.
apakah umur itu jadi patokan kedewasaan seseorang? jawaban nya ada di episode kali ini, dengerin aja dah!
positive atau positivity, yes positivity is a word, ada arti sesungguhnya dan urban meaning nya, intinya tentang menjadi seseorang yg selalu berfikiran positif terhadap segala hal, dengerin aja ntar lo ngerti.
bahasan di episode ini tentang citijen/netijen yg suka banget ngejudge atau prejudice duluan, meresahkan sekaligus menarik buat gue bahas, dan udah gue rangkum disini!
kali ini sedikit sensitif menurut gue, yaitu budaya, listen and tell me what you think, peace bruv!
kali ini bahasan nya tentang aturan dan tata tertib, mulai dari gue semoga kalian juga, lets make Indonesia better with better netizen and/or citizen!
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