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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
eBay news and discussion on how to sell on eBay. We cover topics ranging from finding a good dropshipper, writing proper titles and descriptions, shipping, taking photos, marketing your eBay auction and much more!
eBay news and discussion on how to sell on eBay. We cover topics ranging from finding a good dropshipper, writing proper titles and descriptions, shipping, taking photos, marketing your eBay auction and much more!
Tim Knox Live event Scott and Tim talk about their upcoming 'get together' in Huntsville Alabama, November 10th and 11th. Join them. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 29:55 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
eBay recently purchased Stumbleupon.com. The purchase price is reportedly $75 million. Adding StumbleUpon to other Ebay offerings like PayPal and Skype could greatly impact how surfers use these platforms. From 2006 to 2007, StumbleUpon showed 150% Year over Year growth. The platform engages users by allowing them to recommend online content. The more recommendations, the higher a website's content will rank in the listings. Users can also rank ads on the websites, giving advertisers an idea of how their ads appeal to the masses. The site boasts nearly 2.3 million users and 5 million daily recommendations. "We think that joining eBay is the right thing to do to help us to grow StumbleUpon to its full potential. We think eBay is a great fit for us because eBay and StumbleUpon share similar approaches – we’re both driven by our community of users, and we are both dedicated to connecting people," mentioned the StumbleUpon blog. Tim Knox and Scott Paton discuss how this could impact your eBay sales. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 15:37 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 14:30 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
Skype is today's topic. Learn how to use it to double your eBay sales. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 29:24 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
In today's episode Scott and Tim discuss how to turn one time customers into lifetime customers. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 16:20 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
This week, Scott and Tim talk about buying on eBay and its impact on how you sell on eBay, plus Tim's newest product OTO Generator and why everyone needs to offer OTO's to their customers - Free bonus: What does OTO mean? eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 35:13 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
How can you use information products to increase the sales of your hard goods on eBay? eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 16:43 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
This week Scott speaks with a protege of Tim's: Alex Jeffreys of Easy Profit Auctions. Alex shares how he got started in eBay and now uses eBay's massive traffic to bring tons of visitors to his web sites. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 13:13 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
This week, Scott and Tim explore the eBay world of Blogging and social networking - MyWorld. Cutting edge information that is ahead of the curve. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 20:26 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
Learn how to research your markets on eBay. Plus the latets new tools to explode your eBay sales via eBay Blogs, eBay forums, MyWorld, eBay Pulse, What's Hot and more. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 13:13 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox. My Odeo Channel (odeo/3ea99400fa18a88f)…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
In this episode, Tim and Scott discuss how you can find strong joint Venture partners on eBay. eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Tim Knox and Dr. Mike are authors of the popular Auction Traffic Mastery. Tim Knox is a veteran entrepreneur, newspaper columnist, radio show host, and eBay expert. Tim became a full-time entrepreneur in 1995 and since 2004 has built a highly successful Internet Marketing business with dozens of products and millions in revenue. His new hard cover book, "Everything I Know About Business I Learned From My Mama" will be published in 2007 by John Wiley & Sons, NY, and his weekly radio show, "The Tim Knox Show" is considered to be one of the top small business advice radio shows on the air (or in the Podcast world). Length: 28:53 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox,Mike Filsaime. My Odeo Channel (odeo/3ea99400fa18a88f)…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
Tim Knox shares how you can use eBay to drive tons of targeted, excited buyers to your web site. His newest home study course is "Auction Traffic Mastery". eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 15:13 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox.…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. Length: 13:13 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox,…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim Knox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. This episode, Scott Paton and Tim Knox discuss the best way to start a successful ebay business. Listen in as they share their secrets to making money on eBay. Length: 13:13 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling,Scott Paton,Tim Knox,…
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eBay Auction Tips Taskforce with Tim Knox and Scott Paton
eBay has 100's of millions of buyers and sellers. Are you taking full advantage of this huge, profitable market? Each week Scott Paton and Tim KNox discuss the latest news from the auction capital of the Internet. Whether you are starting out, an experienced Powerseller or just looking to find great deals, eBay Auction Taskforce is your source for success. In this episode, Tim and Scott discuss the power of eBay to take your small business to the next level. If you own your own offline business, should you be on eBay? Length: 13:38 Technorati Tags: ebay, Skype, auction, auctions, collectibles., selling…
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