It's A Niche podcast

#Entrepreneur #Business #Niche #Niching For Coaches #Niching For Online Business #Niche Advice #Reluctant Marketer #Elevator Pitch #Amanda Jane

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

It's a Niche Podcast

Del

Serier hjem•Feed

What if niching could set you free rather than box you in? It's possible when you shift what you think you know about niching, even if you’re a reluctant marketer. Based on her experience with hundreds of coaches and healers, Amanda Jane explores the heart, art, and science of answering the question, “so, what do you do?”
courageousmarketing.substack.com

14 episoder

It's a Niche Podcast

updated for ca. et år siden

Del

Serier hjem•Feed

14 episoder

#Entrepreneur #Business #Niche #Niching For Coaches #Niching For Online Business #Niche Advice #Reluctant Marketer #Elevator Pitch #Amanda Jane

Todos os episódios

1
Getting the Right Niche Feedback (And Why it Matters) 15:42

for 25 weeks siden15:42

15:42

Getting feedback is essential for shaping a successful niche, but not all feedback is created equal. In this episode, we’ll dive into why getting objective, constructive feedback is crucial—and how the wrong input even when it's well-intentioned can hold you back. We’ll explore: How to find quality feedback that’s aligned with your stage of business, The criteria for choosing the right people to provide feedback, The types of feedback that are helpful, and How to receive feedback that will ultimately attract your soulmate clients. Whether you’re just starting out or refining an established niche, understanding how to leverage feedback can transform your business. Tune in and learn how to seek out the kind of feedback that leads to clarity and growth. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
Less Marketing? It's Possible with Niching 11:36

for 26 weeks siden11:36

11:36

In this episode, we explore how having a clear niche can significantly reduce the amount of marketing you need to do. By honing in on a specific problem and audience, you become an expert, building trust with your best-fit clients. Plus your message becomes easy to understand—and even easier for others to share. We’ll dive into how niching amplifies word-of-mouth marketing and how it leverages others' networks to spread your message without you. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
Your Gifts and Skills in Your Niche 14:00

for 27 weeks siden14:00

14:00

In this episode, we dive into the fourth and final element of creating a congruent niche: your unique gifts and skills. Your natural talents, traits and values are powerful tools that can set your niche apart and help you connect deeply with your soulmate clients. We’ll highlight the importance of identifying and highlighting your unique strengths to craft a niche that is true to who you are and makes you want to show up to your business. We'll also discuss the importance of integrating your personal values into your business, ensuring that your niche reflects what matters most to you. This isn’t just about standing out; it’s about standing true. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
How Your Past Can Shape Your Niche 15:59

for 28 weeks siden15:59

15:59

Your past experiences can hold the key to creating a niche that’s a genuine reflection of you. In this episode, we explore the third element of building a congruent niche: bringing your history and whole self into your business. We’ll dive into the challenges and rewards of integrating your personal story into your niche, from confronting feelings of shame and imposter syndrome to harnessing the unique expertise that comes from lived experience. You’ll discover how your history can provide a roadmap for helping others and why authenticity is your greatest asset in marketing and connection. Whether you’re reluctant to share your story or eager to embrace it, this episode will encourage you to turning your past into a tool for building a niche that resonates. Tune in to learn how to bring your story into your niche and create a business that’s not only successful but also deeply aligned with who you are and where you're from. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
The Importance of Niching 11:26

for 29 weeks siden11:26

11:26

Join me for the inaugural episode of It’s a Niche Podcast , where we chat about the vital role of niching. This episode is perfect for coaches and healers who struggle with marketing. In this episode, we dive into: My personal journey from a reluctant marketer to embracing a safe approach to marketing. How avoiding niching can create even more challenges The impact of niching on attracting your clients, building your business and beyond We’re changing the world over here y’all. Get in and listen!! Episode shownotes here. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
Why Niching Isn't About Demographics 11:55

for 29 weeks siden11:55

11:55

In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t! I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort. Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift can help you attract your soulmate clients. If you want more about how the niche is the problem, check out my Free Niche Kit. You'll get an hour-long masterclass and a worksheet filled with my best questions to help you get started. Find it at www.itsaniche.ca Shownotes available here . Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
You Don't Need a One-Sentence Niche 11:58

for 29 weeks siden11:58

11:58

Let’s debunk the myth that you need a perfect niche statement to start sharing your work and attracting your ideal clients, mmm k? The pressure to get it just right can be paralyzing and keep you from moving forward. Today we’re getting into: The misconception that niching requires a flawless one-sentence statement. Practical advice on where to start sharing your niche, no matter how many sentences you have. How embracing progress over perfection can lead to a clearer and more compelling niche over time. Listen in to discover how you can start sharing your work now, refine your niche through your interactions and attract your people for your unique offers. Shownotes available here Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
Niching Without Feeling Boxed In 15:39

for 29 weeks siden15:39

15:39

If the thought of niching makes you feel boxed in, you're not alone. Many coaches, healers, and online service providers worry that defining a niche will limit them and stifle their freedom - it couldn’t be further from the truth. In this episode, I’m busting four common misconceptions that I see are the root of this idea that niching means being pigeon-holed: Niching means narrowing down on demographics I have to niche my business Once I choose a niche I have to stick with it Niching will limit me Tune in to discover how niching can bring clarity and focus to your business without boxing you in. It’s time to redefine what it means to niche and embrace the flexibility it can offer. Shownotes available here Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
How Getting Specific Makes You More Relevant 13:06

for 29 weeks siden13:06

13:06

Ever feel like you're shouting into the void with your broad, one-size-fits-all message? Maybe it’s time to get specific—really specific. In this episode, I'm turning the tables on the old “cast a wide net” approach. I’ll show you how zeroing in on the details can actually make your message hit home with the right people. And I'll share lessons from books that prove the power of getting granular. But this isn’t just theory. You’ll walk away with concrete steps to sharpen your focus, connect with more of the right clients, and make your business more relevant than ever. Think specificity is limiting? Think again. Shownotes available here. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
Secrets to a Niche That Works for You 20:33

for 29 weeks siden20:33

20:33

Ready to uncover the secrets to creating a niche that truly works for you? In this episode, I’m sharing the framework I’ve developed to help coaches, healers, and online service providers finally feel at peace with their niche. This is about aligning your business with your unique strengths and the needs of your ideal clients. What you’ll discover: The four essential elements of a successful niche: identifying specific problems, understanding your clients’ desires, bringing your whole self into your business, and leveraging your unique gifts. Why so many people approach niching from the wrong angle and how this framework can help you avoid the common pitfalls. The importance of starting with your clients’ needs and how that can transform your marketing, making it easier and more effective. How to create a niche that attracts great-fit clients and feels authentic to you, rather than turning your business into a “golden cage.” I’ll break down each of these elements in upcoming episodes, but in this one, you’ll get the big picture of how they all fit together to create a niche that not only works but thrives. Tune in to learn how you can design a niche that aligns with who you are and builds your business. Shownotes Available Here Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
What's the Problem with Your Niche? 15:48

for 29 weeks siden15:48

15:48

The problem could be with how clearly you’ve identified the problem you solve. In this episode, I'm diving deep into the first crucial element of building a successful niche: getting crystal clear on the specific problem your ideal clients are facing. I’m preaching why identifying a specific problem is the foundation of a strong niche and how this clarity can transform your marketing and client attraction efforts. I’ll share real-life examples, discuss common mistakes to avoid, and provide practical tips for digging into your clients’ pain points. Whether you’re just starting out or refining an existing niche, this episode will help you uncover the exact problem you need to focus on to make your business thrive. In this episode, you'll learn how pinpointing the right problem can lead to a more effective and impactful niche that resonates with your audience. Shownotes Available Here Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
What Your Clients Really Want 13:49

for 29 weeks siden13:49

13:49

Understanding what your clients truly want is the key to building a niche that resonates and succeeds. In this episode, we’ll dive deep into discerning your clients' desires and aligning them with your business. By focusing on what your clients genuinely desire, you can create a niche that meets their needs and also elevates your services to a new level of relevance and impact. I’ll explore how to distinguish between: what your clients want and what you, as the practitioner, envision for them. what your clients want and how you deliver on those desires what your client wants and the ripple effects that extend beyond the immediate results By truly understanding and addressing what your clients want, you can refine your niche, strengthen your marketing, and create lasting connections with those you serve. Shownotes available here. Thanks for tuning into It's a Niche Podcast! Make sure you subscribe to never miss and episode. Apple Podcast | Spotify | All Other Players If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com…

1
Welcome to It's a Niche Podcast 3:40

for 31 weeks siden3:40