Prime for Growth is a podcast devoted to de-mystifying the journey of innovation. As entrepreneurs, we wear a lot of hats every day. One of the most important is being the internal provocateur (or hiring, and then encouraging them to survive on your team). The last few decades have seen innovation move from a way of thinking to an exultation in the ears of venture capitalists everywhere. But what about every day innovation? Not so sexy. In most businesses, innovation is always a small 'i' : removing a redundant process, automating a task, shifting infrastructure to better serve the clients, identifying friction in your business, or simply investing in a real, vulnerable way in culture and how that might be holding your team back from their own greatness. In Prime for Growth, we explore these ideas and bring innovation back into the everyday, through conversation with entrepreneurs who are facing, and solving, hard truths in their businesses. Guts doesn't always lead to glory, but while small "i" innovation has definitely turned straw into gold for some, the investment in innovation helps our entrepreneurs experience change, growth, a light in the tunnel, better bottom line results, and a better night's sleep.