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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Get to the Focal Point
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Indhold leveret af Get to the Focal Point. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Get to the Focal Point eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A podcast focusing on Magic: the Gathering fantasy art through artist interviews and reviews. #mtgart
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6 episoder
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Indhold leveret af Get to the Focal Point. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Get to the Focal Point eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A podcast focusing on Magic: the Gathering fantasy art through artist interviews and reviews. #mtgart
…
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6 episoder
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1 Bonus: Discussing the 25th Magic: The Gathering Exhibition 33:15
33:15
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We had a busy month last month. Your host VorthosMike was in Tokyo working on the second iteration of the Magic Art Show. We discuss the show and the journey getting there in this bonus episode.
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Get to the Focal Point
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Join your hosts VorthosMike and Brian Scott Walters as they talk with Scott Murphy about teaching and what it's like having an artist spouse. http://www.murphyillustration.com
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Get to the Focal Point
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Join your hosts VorthosMike and Brian Scott Walters as they talk with Illustrator Lindsey Look about Magic Art and who she gets to model for hands. https://www.lindseylook.com
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Get to the Focal Point
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Join the Hosts Vorthosmike and Brian Scott Walters as we talk with John Stanko about his career, teaching and Ophiomancer. http://stankoillustration.com
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Get to the Focal Point
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Join your hosts Mike Linnemann and Brian Walters as they interview Karla Ortiz. We talk about everything from her work in the film industry to the story behind Teysa, Envoy of Ghosts. http://www.karlaortizart.com Note: There is a break in the audio due to technical errors around 2min and 45 seconds in.…
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Get to the Focal Point
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In this first episode of Get to the Foal Point, your hosts Mike (Vorthosmike) and Brian (propsofprophecy) interview Ryan Pancoast (RPancoast_art) about his career as a Magic Artist, highlighting his new painting Saheeli, the Gifted. https://www.ryanpancoast.com
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