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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bicoastal Disorder explicit
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Indhold leveret af Bicoastal Disorder. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bicoastal Disorder eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Welcome to Bicoastal Disorder with SBH and Sawah
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6 episoder
Marker alle som (u)afspillede ...
Manage series 2432142
Indhold leveret af Bicoastal Disorder. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bicoastal Disorder eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Welcome to Bicoastal Disorder with SBH and Sawah
…
continue reading
6 episoder
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Bicoastal Disorder
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1 The Cheat is not dead and neither is this podcast 8:45
8:45
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Sawah comes in to explain why the podcast had a bit of a break and is back and better than ever with new equipment and actual research on how to make a podcast! Also, fighting mental health issues are a lifelong challenge y'all. Happy Mental Health Awareness Month Disorderlies!
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Bicoastal Disorder
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1 Mummified Squirrel (The Halloween Episode) 1:15:36
1:15:36
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In which SBH and Sawah discuss phobias, and improper disposal of roadkill Sorry this is so late guys, it's all Sawah's fault and a reminder that Depression is an asshole that won't even let you do things you really enjoy when it gets bad. I fully intended to get it out by Halloween and every day after, but it needed to be edited and every time I tried to sit down to do it I'd get super overwhelmed. Anyway, stay good guys and enjoy our episode on phobias and things that go Bump in the Night. Love you Disorderlies!…
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Bicoastal Disorder
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The ladies discuss Anger Issues, because of Yogurtgate 2018.
SBH and Sawah discuss childhood bullies and tangents. Sawah doesn't cry this time!
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Bicoastal Disorder
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Episode 2 on Toxic Friendships Part one, plus random stories because we care. (Sorry about Sawah's sound quality, still figuring this out)
Rating: M for language and mentions of sexual activities Pilot of Bicoastal Disorder with SBH and Sawah!
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