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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Indhold leveret af Slate Podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Slate Podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Voted “Favorite Political Podcast” by Apple Podcasts listeners. Stephen Colbert says "Everybody should listen to the Slate Political Gabfest." The Gabfest, featuring Emily Bazelon, John Dickerson, and David Plotz, is the kind of informal and irreverent discussion Washington journalists have after hours over drinks. Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or, visit slate.com/gabfestplus to get access wherever you listen.
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683 episoder
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Indhold leveret af Slate Podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Slate Podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Voted “Favorite Political Podcast” by Apple Podcasts listeners. Stephen Colbert says "Everybody should listen to the Slate Political Gabfest." The Gabfest, featuring Emily Bazelon, John Dickerson, and David Plotz, is the kind of informal and irreverent discussion Washington journalists have after hours over drinks. Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or, visit slate.com/gabfestplus to get access wherever you listen.
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1 Gabfest Reads | A Former Haitian President’s Grandson Lives the Modern Immigrant Experience 36:41
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Emily Bazelon talks with author Rich Benjamin about his new book, Talk to Me: Lessons From a Family Forged by History . They delve into Rich’s complex family history— particularly the experiences of his grandfather, Daniel Fignolé. Fignolé was the president of Hatti in 1957 before being ousted by a coup that involved American influence. Rich and Emily discuss how the political upheaval had a lasting impact on Rich and his family, the immigrant experience of “internalizing America” and the lasting scars of trauma. Tweet us your questions @SlateGabfest or email us at gabfest@slate.com . (Messages could be quoted by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Emily Bazelon, John Dickerson, and David Plotz discuss the constitutional crisis developing between President Trump and the courts, the attack on NIH and overhead funding, and political sorting among American workplaces. For this week’s Slate Plus bonus episode, Emily, John, and David discuss their recent favorite TV shows, focusing on HBO’s Somebody Somewhere and its relevance to contemporary American experiences. In the latest Gabfest Reads , Emily talks with Yael van der Wouden about her novel, The Safekeep . Email your chatters, questions, and comments to gabfest@slate.com . (Messages may be referenced by name unless the writer stipulates otherwise.) Research by Emily Ditto Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify . Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Emily Bazelon, John Dickerson, and David Plotz discuss Elon Musk’s speedy assault on federal agencies, talk to guest David Leonhardt about the widening gap between US prosperity and quality of life, and discuss recent aggressive immigration efforts by states. For this week’s Slate Plus bonus episode, Emily, John, and David discuss the New York doctor recently indicted in Louisiana for sending abortion pills there, and the complexities of abortion shield laws. In the latest Gabfest Reads , Emily talks with Yael van der Wouden about her novel, The Safekeep . Email your chatters, questions, and comments to gabfest@slate.com . (Messages may be referenced by name unless the writer stipulates otherwise.) Research by Emily Ditto Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify . Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Emily Bazelon, John Dickerson, and David Plotz discuss the chaos and coming fight around impoundment of federal grants; the surprise market shakeup around AI and DeepSeek; and talk with Jonathan Rauch about his new book out next week entitled Cross Purposes: Christianity’s Broken Bargain with Democracy . For this week’s Slate Plus Episode, Emily, John, and David discuss new data from the 2024 NAEP Reading and Mathematics Assessments and the collapse of student test scores in the US. In the latest Gabfest Reads , Emily talks with Yael van der Wouden about her novel, The Safekeep . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Research by Emily Ditto Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 This Time Trump Knows What He’s Doing 1:14:49
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This week, Emily Bazelon, John Dickerson, and David Plotz discuss President Trump’s flurry of executive orders on the federal workforce and immigration; the sweeping January 6 pardons; and the overtly symbolic elements of Trump’s second presidential inauguration. For this week’s Slate Plus bonus segment, Emily and David go behind the scenes with John to discuss his new post as co-anchor for the CBS Evening News. In the latest Gabfest Reads , Emily talks with Yael van der Wouden about her novel, The Safekeep . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Research by Julie Huygen and Emily Ditto Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Gabfest Reads | Finding Connection in the Aftermath of History’s Horrors 33:54
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Emily Bazelon talks with author Yael van der Wouden about her debut novel, The Safekeep . They discuss why Yael chose a queer love story, how Yael’s own Dutch and Jewish heritage influenced her writing, the history of dispossession after World War II, and more. Tweet us your questions @SlateGabfest or email us at gabfest@slate.com . (Messages could be quoted by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Every Single Trump Pick Will Be Confirmed 1:05:22
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This week, Emily Bazelon, John Dickerson, and David Plotz discuss the Senate confirmation hearings of Donald Trump’s Cabinet nominees, including Pete Hegseth and Pam Bondi; the January 6th report of Special Counsel Jack Smith; and the farewell address and lasting legacy of President Joe Biden. For this week’s Slate Plus bonus segment, Emily, John, and David discuss the politics of the L.A. fires. In the latest Gabfest Reads , David talks with David Greenberg about his new biography, John Lewis: A Life . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Emily Bazelon and David Plotz are joined by Juliette Kayyem and discuss the status of the Jack Smith reports and Donald Trump’s legal troubles; Mark Zuckerberg and Elon Musk’s continued cozying up to Trump; and the horrific wildfires raging in Los Angeles. For this week’s Slate Plus bonus episode, Juliette, Emily, and David discuss dropping into the memory hole the January 6, 2021 attack on the Capitol. In the latest Gabfest Reads , David talks with David Greenberg about his new biography, John Lewis: A Life . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 The “Thank You, Jimmy Carter” Edition 1:05:41
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This week, Emily Bazelon, John Dickerson, and David Plotz discuss the presidency and post-presidential life of Jimmy Carter; the infighting of Elon Musk v. MAGA; and the possibilities of citizens’ assemblies with The New Yorker’s Nick Romeo . Here are some notes and references from this week’s show: John Dickerson for CBS Mornings: John Dickerson on Jimmy Carter’s legacy and a life shaped by faith CBS News: From the archives: Jimmy Carter becomes first president to walk in inaugural parade to White House and WGAL: Harrisburg, 1979: Jimmy Carter visits TMI after partial meltdown Sam Stein and Jonathan Alter for The Bulwark: Jimmy Carter was a misunderstood President. Here’s Why. and His Very Best: Jimmy Carter, A Life by Jonathan Alter Stephen Hess for The Brookings Institution: Jimmy Carter: Why He Failed Todd S. Purdum for The Atlantic: Jimmy Carter Was America’s Most Effective Former President and Gal Beckerman: What Made Jimmy Carter Such a Strange President Andrew Prokop for Vox: Elon Musk is on a collision course with Stephen Miller Jonathan Edwards for The Washington Post: MAGA is fighting a ‘civil war’ over H-1B visas. Here’s what they are. Nick Romeo for The New Yorker: What Could Citizens’ Assemblies Do For American Politics? History.com: Ancient Greek Democracy and Simon Hornblower for Britannica: The reforms of Cleisthenes Stanford University’s Deliberative Democracy Lab Bürgerrat: Citizens’ assemblies worldwide Here are this week’s chatters: Emily: Caucasia: A Novel and Colored Television by Danzy Senna and A Complete Unknown from Searchlight Pictures John: Event Santa Cruz: Dock Ellis No-No Cocktail at Brophy’s – Carmel ; Patrick Hruby for ESPN: The Long, Strange Trip of Dock Ellis: Meet The Man Behind Baseball’s Most Psychedelic Myth. ; and Paul Geisler Jr. for the Society for American Baseball Research: Dock Ellis David: Billy & Molly: An Otter Love Story from National Geographic and Imperium: A Novel of Ancient Rome and Fatherland: A Novel by Robert Harris Listener chatter from Lawrence in Bowling Green, Ohio: Rhiannon Giddens for Silkroad: American Railroad: A Musical Journey of Reclamation For this week’s Slate Plus bonus segment, Emily, John, and David discuss what President Joe Biden should do in his final two weeks in the Oval Office. In the latest Gabfest Reads , David talks with David Greenberg about his new biography, John Lewis: A Life . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Jared Downing Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Hosts Emily Bazelon, John Dickerson, and David Plotz Follow @SlateGabfest on X / https://twitter.com/SlateGabfest Slate Political Gabfest on Facebook / https://www.facebook.com/Gabfest/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Emily Bazelon, John Dickerson, and David Plotz close out a confounding year by answering listeners’ Conundrums. Thank you to Conundrums contributors Mitchell, Alan, Rajesh, Margot, Josh, Rob, Thad, Tobi, Collin, Anna, Glenn, Tom, Aimee, Brad, Phil, Erin, and Sam! For this week’s Slate Plus bonus segment, Emily, John, and David conduct a Conundrums lightning-round. In the latest Gabfest Reads , Emily talks with Stephanie Gorton about her new book, The Icon & the Idealist: Margaret Sanger, Mary Ware Dennett, and the Rivalry That Brought Birth Control to America . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Jared Downing and Cheyna Roth with live show support from Katie Rayford Research by Julie Huygen Disclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Gabfest Reads: The Life and Legacy of John Lewis 38:52
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Slate Political Gabfest host David Plotz talks with author David Greenberg about his new book, John Lewis: A Life . They discuss how Lewis went from marching with Martin Luther King, Jr. to an iconic career as a politician, Lewis’s commitment to non-violence, how Greenberg uncovered never-before-seen documents, and more. Tweet us your questions @SlateGabfest or email us at gabfest@slate.com . (Messages could be quoted by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 The Shutdown and the Great Capitulation 1:05:11
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This week, Emily Bazelon, John Dickerson, and David Plotz discuss the capitulation of American media and corporations to President-Elect Donald Trump; the government shutdown and surrender of House Republicans to Elon Musk; and the appeal of TikTok to the Supreme Court. For this week’s Slate Plus bonus episode, Emily, John, and David discuss the drones over New Jersey. In the latest Gabfest Reads , Emily talks with Stephanie Gorton about her new book, The Icon & the Idealist: Margaret Sanger, Mary Ware Dennett, and the Rivalry That Brought Birth Control to America . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Syria’s Collapse, Israel’s Delight 1:10:02
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This week, Emily Bazelon, John Dickerson, and David Plotz discuss the fall of the al-Assad dictatorship in Syria with Steven A. Cook of the Council on Foreign Relations; the killing of a health insurance CEO and the acquittal for the death of a troubled man; and the future of American birthright citizenship. For this week’s Slate Plus bonus segment, Emily, John, and David discuss President Joe Biden’s clemency for nearly 1,500 Americans and pardons for 39 more. In the latest Gabfest Reads , Emily talks with Stephanie Gorton about her new book, The Icon & the Idealist: Margaret Sanger, Mary Ware Dennett, and the Rivalry That Brought Birth Control to America . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Disclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Is The Democratic Party Doomed? 1:06:14
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This week, Emily Bazelon, John Dickerson, and David Plotz discuss President Joe Biden’s pardon of son Hunter and President-Elect Donald Trump’s nomination of Pete Hegseth; the Democrats’ debate on why they lost and how they might win in the future; and the Supreme Court case on treatment for transgender children. For this week’s Slate Plus bonus segment, Emily, John, and David answer Conundrums. Or Conundra. In the latest Gabfest Reads , Emily talks with Stephanie Gorton about her new book, The Icon & the Idealist: Margaret Sanger, Mary Ware Dennett, and the Rivalry That Brought Birth Control to America . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Emily Bazelon, John Dickerson, and David Plotz discuss Donald Trump’s threatened tariffs and his pick for Treasury Secretary; the next Federal Communications Commission Chair and free speech; and the “bro-economy” with The Atlantic’s Annie Lowrey . For this week’s Slate Plus bonus segment, Emily, John, and David discuss the most fulfilling jobs in America. In the latest Gabfest Reads , Emily talks with Stephanie Gorton about her new book, The Icon & the Idealist: Margaret Sanger, Mary Ware Dennett, and the Rivalry That Brought Birth Control to America . Email your chatters, questions, and comments to gabfest@slate.com. (Messages may be referenced by name unless the writer stipulates otherwise.) Podcast production by Cheyna Roth Research by Julie Huygen Want more Political Gabfest? Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Political Gabfest show page on Apple Podcasts and Spotify. Or visit slate.com/gabfestplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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