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Indhold leveret af Simon Brew. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Simon Brew eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Film Stories with Simon Brew
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Indhold leveret af Simon Brew. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Simon Brew eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Film Stories with Simon Brew is a podcast that looks to dig into the stories behind popular movies.From troubled productions, to rights issues, to difficulties with release to films nearly falling apart, the podcast will be looking at the stories that don't always seem apparent when watching a movie! The podcast is hosted by Simon Brew, the founder of Den Of Geek. Support the podcast at www.patreon.com/simonbrew. Thank you!
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448 episoder
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Manage series 2348542
Indhold leveret af Simon Brew. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Simon Brew eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Film Stories with Simon Brew is a podcast that looks to dig into the stories behind popular movies.From troubled productions, to rights issues, to difficulties with release to films nearly falling apart, the podcast will be looking at the stories that don't always seem apparent when watching a movie! The podcast is hosted by Simon Brew, the founder of Den Of Geek. Support the podcast at www.patreon.com/simonbrew. Thank you!
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continue reading
448 episoder
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Film Stories with Simon Brew
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1 James Bond 26 (unmade, as of 2025) and Long Shot (2019) 54:48
54:48
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The path to the 26th James Bond film is one already filled with quite the story. Unmade at the point this episode is released in 2025, James Bond 26 has looked in limbo since the release of No Time To Die in 2021. There's no new 007, no script, no director...and it's an impasse that's cost $1bn to resolve. More conventionally, Long Shot did actually get made, released in 2019. Still, a romantic comedy with movie stars was going to be a tough sell, and a film whose script popped up on the Black List in 2011 had to take its place in the queue behind the infamous The Interview here. Stories of both are told in this episode... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 Gremlins 2: The New Batch (1990) and Waiting For Guffman (1996) 1:02:33
1:02:33
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After the huge success of the original Gremlins , Warner Bros quickly wanted a sequel. The people who'd actually made Gremlins , not least director Joe Dante? The thought of making another was not in the slightest big appealing. Until, many years later, the studio made Dante an offer: if you make Gremlins 2 , you can do pretty much whatever you want with it. This is the story of how the ensuing film became one of the most boldest blockbuster sequels of all time. Later in the same decade, Christopher Guest took a small company of actors down to Texas for a month. On a modest budget, he shot over 50 hours of footage, that'd take over a year to edit into a feature film. Even when the resultant movie, Waiting For Guffman , was finished, it took a long time to earn its reputation as a modern comedy classic... Stories of both films are told in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 In conversation with Mario and Mandela Van Peebles 53:54
53:54
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Mario Van Peebles was in London in early February along with his son, Mandela. And the pair stopped by for a long chat about their work, their latest film - Outlaw Posse - and a whole lot more. In this chat, topics include Jaws: The Revenge , the role of a producer, Melvin Van Peebles, the hidden names in the end credits of Outlaw Posse , New Jack City and a whole lot more... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 A Knight's Tale (2001) and King Arthur: Legend Of The Sword (2017) 59:34
59:34
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Coming off the back of the film Payback , Oscar-winning writer/director Brian Helgeland feared he might be in movie jail. Thus, he got writing, and came up with A Knight's Tale , a film mixing jousting, modern music, Heath Ledger, and a naked Paul Bettany. It took months to shoot in Europe. When it came to the music, David Bowie turned up. And then there's the tale of its sequel that never was. King Arthur: Legend Of The Sword meanwhile was to be the first of six films, as originally pitched. Guy Ritchie came in to direct, and star Charlie Hunnam would admit that the film they started making wasn't the one they ended up with. Quite the story, though. Includes elephants and David Beckham. Tales of both are told in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 September 5 (2024), with co-writer and director Tim Fehlbaum 31:27
31:27
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In an extra episode of the Film Stories podcast, Simon is joined by director Tim Fehlbaum, as they discuss his new film, the Oscar-nominated September 5. As always, it's a far-ranging conversation, taking in Fehlbaum's earlier work, a name on the end credits of the film, and the attention to detail in making the movie. Plus, a few thoughts on the technical similarities with Saturday Night as well. September 5 is now out in UK cinemas. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 Zodiac (2007), plus Brady Corbet 1:10:59
1:10:59
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The path to 2007's Zodiac started when a then-19-year old managed to take out an option on a best-selling book. Then, a few years later, he inked a deal with Disney to make the movie. Fate took a few turns though, and it was the collapse of an $80m television series that would bring David Fincher to the eventual movie. Some people were expecting a film along the lines of Fincher's Seven though. They did not get it... For the second half of this episode, Oscar-nominated director Brady Corbet then joins the podcast to talk about his film The Brutalist , the challenges of which have been well documented. Over a lengthy chat, he talks about the film, the question he's not asked, and - it says here - there's a bit about toilet roll too... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 In conversation with Nicholas Stoller - You're Cordially Invited, The Five Year Engagement, The Muppets, Captain Underpants, Bros and more 52:37
52:37
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In a special episode of Film Stories, Simon is joined for a long, clickbait-free chat by writer/director Nicholas Stoller. Recorded at the junket for They're Cordially Invited , they explore how that film came together. But also, the conversation covers a whole bunch of other movies. There's Stoller's directing work on the likes of Neighbors / Bad Neighbours, Bros , Get Him To The Greek and The Five Year Engagement . Plus, his writing, on movies such as The Muppets and Captain Underpants . You're Cordially Invited is on Prime Video now. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 There Will Be Blood (2007), plus Mike Leigh 1:07:19
1:07:19
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Acclaimed as one of the finest films of the 2000s, Paul Thomas Anderson's There Will Be Blood was - at one stage - a movie people weren't keen to pay for. The movie though has an unlikely link to the book Fast Food Nation , and Anderson dropped a different idea to go with it. Then, there was the small matter of the first two weeks of filming having to be pretty much re-done from scratch. The second half of the episode is a career-spanning chat with filmmaker Mike Leigh, that takes in his new movie - Hard Truths , landing in UK cinemas on 31st January 2025 - but also goes back some 60 years to the start of his famous process... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 In conversation with Barry Sonnenfeld: Coen Brothers, The Addams Family, Get Shorty, books, wearing two watches, a whole lot more 1:14:17
1:14:17
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With his brilliant new book - Best Possible Place, Worst Possible Time - Barry Sonnenfeld joins Film Stories for a long, funny and candid conversation about his work. The chat covers his director of photograpy days for the Coen Brothers, shooting the last two weeks of Goodfellas , and then moving onto directing. From his debut with The Addams Family , to the challenges of Get Shorty with Gene Hackman and John Travola, and a whole lot more. Quite the chat, this. A little bit of fruity language too. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 The Producers (1967) and Fierce Creatures (1997) 1:02:06
1:02:06
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When it comes to making your feature directorial debut, The Producers isn't a bad way to get off the mark! But Mel Brooks' now much-loved comedy faced a bumpy path to the screen, not least the struggle to write it in the first place. That, and the kind of subject matter that Hollywood studios didn't have much desire to go near. Plus, it turned out that the fate of the film owed a bit of a debt to Peter Sellers. After the success of A Fish Called Wanda meanwhile, the question was asked: would John Cleese, Jamie Lee Curtis, Michael Palin and Kevin Kline come back for a sequel? Well, not quite: and despite Fierce Creatures being billed as an 'equal not a sequel', the comedy had a very, very difficult production. Stories of both are told in this episode... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 In conversation with Leigh Whannell - Wolf Man, Invisible Man, Upgrade, Police Academy 45:30
45:30
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Joining the Film Stories podcast for a special episode, writer/director Leigh Whannell chats to Simon and Maria about his latest film, Wolf Man . It's had a bit of a journey to the screen, and Whannell explores that in this longform chat. Also: the small release date change that might have proven pivotal to The Invisible Man , the prescience of Upgrade , a segue into Police Academy 3 , and his short-lived career as a film critic. Note this episode was recorded just before the passing of David Lynch. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 Black Adam (2022) and Draft Day (2014) 58:08
58:08
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The plan with the DC Comics character Black Adam was firstly to make him part of the Shazam movie, and then - when Dwayne Johnson signed up for $20m+ plus - to give him his own adventure. Johnson, it seemed, wanted lots of adventures - including a crossover he reportedly lobbied hard for. In the case of 2014's Draft Day , here was a drama where the writing of draft one took a very hurried two weeks. But after initial interest, Paramount Pictures would drop the movie. Things suddenly looked really tricky - until the Black List came along to save the movie... --- Stories of both are told in this episode. Support our print film magazines at https://store.filmstories.co.uk. Thank you! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 In conversation with Steven Knight: Maria, Birmingham. Pablo Larrain and boiled eggs 39:01
39:01
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Returning to the Film Stories podcast, writer/producer/director Steven Knight is in writing mode for his latest project, Maria . Directed by Pablo Larrain and written by Knight, in a wide-ranging conversation he discusses the unusual unHollywood relationship between the pair. The chat also covers a rogue Christmas tree, a boiled egg, Birmingham Airport, and strange Google searches too... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 Scarface (1983), plus Robert Eggers 1:06:41
1:06:41
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With Oliver Stone writing the script, Al Pacino starring and Brian De Palma behind the camera, perhaps it's no wonder that 1983's Scarface has enjoyed a long success. It was met with no shortage of problems during its production though: an unhappy shoot, a change of location, long overruns and the budget soaring. And then Al Pacino had to go to hospital. It's quite the film story. The second half of this episode? Filmmaker Robert Eggers arrives for a long chat about Nosferatu , The Northman , The Witch and more. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Film Stories with Simon Brew
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1 In conversation with Chris Columbus: Nosferatu, producing, John Hughes, John Williams and more 52:48
52:48
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Chris Columbus and Robert Eggers aren't necessarily names you expect to see side by side, but the pair formed a creative force on the newly-released Nosferatu . In a wide-ranging podcast special, Simon chats at length to Chris Columbus about his producing career primarily, but with films such as Only The Lonely , Home Alone , Stepmom , Bicentennial Man , Reckless and more making an appearance too... Learn more about your ad choices. Visit megaphone.fm/adchoices…
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