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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
MR PARKER-THE CHRISTIAN MINDSET
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Indhold leveret af Andre Parker. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Andre Parker eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Join me as I talk about everything Current in this world. Relationships Spirituality Politics Entertainment Everything..... I give the Christian mindset on everything And I don't hold back my Tongue Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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63 episoder
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Manage series 2307821
Indhold leveret af Andre Parker. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Andre Parker eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Join me as I talk about everything Current in this world. Relationships Spirituality Politics Entertainment Everything..... I give the Christian mindset on everything And I don't hold back my Tongue Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
…
continue reading
63 episoder
Todos os episódios
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1 SEASON 3-EP 1 COMMUNICATION IN MARRIAGE [MR&MRS PARKER] Pt. 1 15:11
15:11
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Me and my wife starting off season three answering question how to communicate effectively in marriage. PT 1. --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
Join me as we Discuss the upcoming season. --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 Season 2-EPISODE 32-They have taken over? 11:06
11:06
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Tv-movies everything --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 SEASON 2-EPISODE 31-Ten Years of Marriage Is it The same??? 14:20
14:20
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Me and my wife hit the 10 year mark is it any different.? --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 SEASON 2-EPISODE (27)ACCORDING TO THESE POLLS .YALL MEN MESSING UP BADDDD 14:43
14:43
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Lets talk about these numbers Fellassss --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
Lets talk about the woke people vs Christians --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 Be the light. Part 1 of a ministering series by me. 11:37
11:37
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Check it out --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 S2-EPISODE 26-Divorce part 2 Ft David 16:30
16:30
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Join me in my brother Dave as we discuss divorce marriage and witches --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 S2-EPISODE 22(Why Do Black Men run to white women??? 10:28
10:28
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Is it true that black men run to white woman out of fear of black woman??? --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 S2-EPISODE 21(Spiritually Correct, Politically Incorrect. 8:16
8:16
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Just listen!!!! --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 S2-Episode 20-Christians vs Christians 15:07
15:07
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Join me as i speak on the war of Christian's --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
Lets talk about all the Darkness going on in this world --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
Join me and D.J as we talk about being open booked or closed book Christians Excuse the last 3 mins we got disconnected --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
Lets discuss modern pharisees --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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1 S2- Episode 15 (Christians missing that old life 16:13
16:13
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As a Christian do you find it 2 hard to live the Holy Life??? --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-parker/support
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