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Indhold leveret af phallicthunderpodcast and Enrique Hernandez. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af phallicthunderpodcast and Enrique Hernandez eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Phallic Thunder with Enrique Hernandez
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Indhold leveret af phallicthunderpodcast and Enrique Hernandez. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af phallicthunderpodcast and Enrique Hernandez eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Im a comedian and podcaster.
…
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2 episoder
Marker alle som (u)afspillede ...
Manage series 2090832
Indhold leveret af phallicthunderpodcast and Enrique Hernandez. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af phallicthunderpodcast and Enrique Hernandez eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Im a comedian and podcaster.
…
continue reading
2 episoder
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×I sit down with Scott to discuss the ins and outs of comedy for our level comedian. we then move on to talk about the finer points of the lending and title industries. We also discuss the different loan programs available and some of the underwriting practices and requirements on closing escrows. So Realtors, this ones for you. thanks for listening and please subscribe!…
in this episode I visit with Bruce M. Soto, musician, music producer, music promoter, and comedy producer. We go deep Inyo what it takes to make it in the entertainment industry on the inside. Bruce and I also go into how difficult it is in showbiz with a family to take care of.
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