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Indhold leveret af Erica Berger. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Erica Berger eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
TBD Podcast with Erica Berger
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Indhold leveret af Erica Berger. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Erica Berger eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Founder and journalist Erica Berger talks to artists, activists, and entrepreneurs about how they lived through uncertainty, and how they live lives that are always "to be determined."
…
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11 episoder
Marker alle som (u)afspillede ...
Manage series 2083552
Indhold leveret af Erica Berger. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Erica Berger eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Founder and journalist Erica Berger talks to artists, activists, and entrepreneurs about how they lived through uncertainty, and how they live lives that are always "to be determined."
…
continue reading
11 episoder
Alle episoder
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1 Nastaran Tavakoli-Far (Elegance, Gender and Judginess, Obama) 20:11
20:11
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Nastaran Tavakoli-Far is a journalist and co-host of "The Gender Knot Podcast." In a conversation on the banks of the Thames River in London, Nas shares about trading elegance for authenticity, embracing the right amount of judginess and confrontation as a woman, and her frustrations with President Obama. It's a fast-paced, wide-ranging conversation that you won't want to miss. Nas even helps Erica articulate an exciting life goal.…
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1 Caleb Spaulding (Music, Rhythm, Ghana, and Joy) 17:51
17:51
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Caleb Spaulding is the composer of the TBD podcast theme and so much more. He shares about his recent trip to Ghana, what he learned there about the foundation of joy, and why he finds movement and rhythm are so powerful. He also give s sneak peak at an exciting new project, The Rhythm of Happiness.
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1 Miquelle West (Fashion, Prison Reform, and Meditation) 30:07
30:07
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Miquelle West is a celebrity stylist and prison reform advocate. Erica visits her at home to discover how Miquelle's mother's plight drives her to advocate for all prisoners, how fashion has always been a key aspect of every part of her life, and how Miquelle started her meditation practice and how it fuels all her work. https://www.instagram.com/miquellewest/ http://www.freemichellewest.com/…
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1 Brent Bushnell (Creating and the Circus) 20:33
20:33
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Brent Bushnell, co-founder of Two Bit Circus, shares how he blends engineering and entertainment to create unique experiences for his customers. He also shows why it's so important to have a "second thing," how being a clown helps him keep a soft mind that's ready to be creative, and why he thinks its so important that everyone create something.…
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1 Magdalena Sartori (Collective Evolution and Spaces) 26:43
26:43
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Magdalena Sartori talks about her vision of a purposeful, collective evolution, connecting with the feminine, the importance of spaces. Her years of work in architecture and development has culminated in The Assemblage. Magdalena shares how the movement she co-founded is transforming the world in a crowd-funded building in downtown New York.…
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1 Daniel Ospina (Randomness and Diversity) 22:10
22:10
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Daniel Ospina is the founder of Crossmodalism and a world traveler. He's found his greatest success finding unexpected links between seemingly unrelated disciplines like science, art, and business. Erica meets him outdoors, at the Sandbox Global Summit, on an island in the Adriatic Sea. They talk about about the power of randomness and diversity, living with uncertainty, and what Daniel's friends think about his policy of never setting goals.…
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1 Lauren Zander (Telling the Truth and Embracing Your Dark Side) 25:18
25:18
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Lauren Zander is the co-founder and Chairwoman of Handel Group. She's the author of "Maybe It’s You: Cut the Crap, Face Your Fears, Love Your Life." She shares the secrets she's learned as a life and executive coach. An expert at getting people to tell the truth about themselves, Lauren shares what it means to live the good life, embracing her freak flag, and learning to love her dark side. The free Current Reality Quiz from Lauren Zander and Handel Group is a quick, easy, and fun coaching tool. Use it to self-assess and get a better idea of which areas of your life to work on: handelgroup.com/crq…
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1 Nick Gray (Adding Too Much Value and Museums) 21:51
21:51
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Erica drops by Nick's home in New York City to talk about his journey to creating Museum Hack, a groundbreaking museum tour company. Nick talks about the fallacy of adding too much value, how he hires the best people, what it means to be an "A" player, and why he starts his day with a glass of salt water (and his other health habits).…
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1 Ani Okkasian (Embracing Jealousy and Discomfort) 25:11
25:11
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Erica visits Ani at a workspace in Los Angeles to talk with her about how her family's history and surviving an earthquake taught her resilience. Ani shares the power of her yearly self-audit. She also explains why she embraces her jealousy and the joy of being uncomfortable. It's a conversation that will fire you up to tackle your next big step.…
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1 Jesse Israel (From Music to Meditation) 26:16
26:16
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Erica Berger visits Jesse Israel at his co-working space in Williamsburg, Brooklyn to talk about his journey from the recording industry to the forefront of one of the most influential meditation movements in the country. How did he overcome his doubts and fears jumping head first into two new endeavors? How did he strike the balance between the courageously tackling something new and making himself vulnerable by admitting he needed help? What role did luck play in his success?…
A preview of the exciting new show from founder and journalist Erica Berger. She gets out of the studio and meets guests where they're at--where they live or work--to discover how they lived through uncertainty and created a life that's always "to be determined."
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