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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Clique Claque
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Indhold leveret af CLIQUE CLAQUE. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CLIQUE CLAQUE eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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5 episoder
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Manage series 1932950
Indhold leveret af CLIQUE CLAQUE. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CLIQUE CLAQUE eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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1 Bob Le Bricoleur il est pas Portugais ? - #CC5 - QUIZZ AUDIO 32:00
32:00
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Dans ce nouveau numéro de Clique Claque, on parle du nouveau Tinder, des génériques de dessins animés de notre enfance et même du Doubs ! Clique Claque c'est un quizz audio ou l'on joue avec les actualités insolites et toutes les infos surprenantes qui ne serviront jamais mais qui sont bien drôle ! Avec bien sur des invités toujours de mauvaise fois ! Viens !…
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1 #CC4 IL Y A 101 OU 102 DALMATIENS ? QUIZ AUDIO 29:40
29:40
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Bienvenue dans Clique Claque un podcast audio sous forme de quizz ! Le seul jeu où on invente les règles au fil de l'émission, où la mauvaise fois est partout et où les réponses improvisées sont souvent les meilleures ! N'hésitez pas à vous abonner ici ou sur Apple Podcast ! Et rejoignez nous sur Facebook : https://www.facebook.com/Clique-Claque-935852623228556 MERCI…
2017 c'est fini l'occasion pour nous de revenir sur cette année youtubesque !
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1 POURQUOI LA TÉLÉ N'AIME PAS YOUTUBE ? - CC#2 24:12
24:12
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Comme chaque semaine nous passons en revu l'actualité du web et de ses créateurs ! Cette semaine nous réagissons à une interview de Squeezie dans l'émission télévisuelle de Thierry Ardisson "Salut les Terriens". Retrouve nous sur YouTube https://www.youtube.com/channel/UCPwzLnYigP6MFQ6H9jVIydg Et sur Facebook : https://www.facebook.com/Clique-Claque-935852623228556/ Musiques Musique proposée par La Musique Libre Ehrling - Sax Education : https://youtu.be/xnyhtwaqnfU Ehrling : https://soundcloud.com/ehrling Musique proposée par La Musique Libre Ultrasyd - Who Cares : https://youtu.be/eG_aI1IeisE Ultrasyd: https://soundcloud.com/ultrasyd…
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1 Le Grand JD piégé et autres bizarreries - CC#1 23:09
23:09
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Comme chaque semaine nous passons en revu l'actualité du web et de ses créateurs ! Nous sommes ravi de vous présentez notre premier numéro, alors bien sur il y a des défauts mais nous allons nous améliorer au fil des semaines c'est promis ! Notre chaine Youtube : https://www.youtube.com/channel/UCPwzLnYigP6MFQ6H9jVIydg?view_as=subscriber Notre Page Facebook : https://www.facebook.com/Clique-Claque-935852623228556/ MERCI ! Retrouvez Clique Claque sur podCloud : https://podcloud.fr/podcast/clique-claque?5a22b41da9b49708030045a8…
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