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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Stream Coach: Twitch Stream Tips | Twitch Partner Interviews | Twitch Advice
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Indhold leveret af Stream Coach. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stream Coach eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Success on Twitch doesn't have to be hard. Every week, Ashnichrist (a Twitch Partner with 200+ avg viewers, stream coach, and author featured in Ninja's book) gives you actionable advice to transform you into the successful live streamer you are determined to be. Through interviews with Twitch Partners and solo episodes, Ashni uncovers what sets successful streamers apart from the rest. After the episode, the conversation continues on Twitter: @ashnichrist, and in the Discord channel.
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115 episoder
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Manage series 1757519
Indhold leveret af Stream Coach. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stream Coach eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Success on Twitch doesn't have to be hard. Every week, Ashnichrist (a Twitch Partner with 200+ avg viewers, stream coach, and author featured in Ninja's book) gives you actionable advice to transform you into the successful live streamer you are determined to be. Through interviews with Twitch Partners and solo episodes, Ashni uncovers what sets successful streamers apart from the rest. After the episode, the conversation continues on Twitter: @ashnichrist, and in the Discord channel.
…
continue reading
115 episoder
Alle episoder
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1 Neurodivergent & LGBTQ+ streamers, this is for you. 18:54
18:54
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Neurodivergent & LGBTQ+ streamers, this is for you. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S TIKTOK▹ tiktok.com/@ashnichrist_ ASHNI'S TWITCH▹ twitch.tv/ashnichrist STREAM COACH TWITCH▹ twitch.tv/streamcoachtv…
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1 Vtubers and art streamers. This is your moment. 28:45
28:45
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Vtubers and art streamers. This is your moment. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S TIKTOK▹ tiktok.com/@ashnichrist_ ASHNI'S TWITCH▹ twitch.tv/ashnichrist STREAM COACH TWITCH▹ twitch.tv/streamcoachtv…
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1 Did StreamElements just kill Streamlabs? PLUS TWITCHCON ANNOUNCED?!?! 43:47
43:47
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Did StreamElements just kill Streamlabs? PLUS TWITCHCON ANNOUNCED?!?! JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 How to Get 200 Subscribers As A Small Streamer 28:24
28:24
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200 subscribers can seem really far away, but it's easier than you think. You can probably get 200 subscribers on Twitch too! In this episode, JeyCyan gives us his best advice for growing to 200 subscribers on Twitch. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com SYAFIRE'S TWITTER▹ twitter.com/JeyCyanOfficial GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 How She Grew to 10K Subscribers in 1 Year with Syafire 23:23
23:23
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Syafire is a VTuber educator on Twitch, YouTube, and social media. In the last year she has grown to 10k subscribers on YouTube by helping beginner VTubers get started creating content. In this episode, Sya gives us her best advice for strating and growing a content empire. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com SYAFIRE'S TWITTER▹ twitter.com/syafireVT GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 How to Network AUTHENTICALLY on Twitch with xPixelGeek 30:23
30:23
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How do you network AUTHENTICALLY with other streamers? How can you be a better community leader and make your viewers feel more welcome? In today's episode we talk to SCA graduate xPixelGeek. Pixel gives us his best advice for networking and growing your stream. Links for xPixelGeek below! JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com KREEKREE'S TWITTER▹ twitter.com/xpixelofficial GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 How to Find Your Niche and Grow Your Twitch Stream with KreeKree 27:08
27:08
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How do you find your niche if you have a lot of interests? In today's episode we talk to SCA graduate KreeKree. Kree gives us her best advice for finding your niche and growing your stream. Links for KreeKree below. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com KREEKREE'S TWITTER▹ twitter.com/kreekreettv GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist Sponsorships: on for this episode…
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1 How to Reach Out for Collabs with Tdowski 41:21
41:21
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How do you reach out to collab as a small streamer? How can you make the process better & easier for yourself? In today's episode we talk to Tdowski - an SCA grad. Tdowski is a horror streamer, firefighter, and has PTSD. His brand brings all of these elements together to help lessen stigma against mental illness. Links for Tdowski below. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com TDOWSKI'S TWITTER▹ twitter.com/tdowskigames GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 How to Use TIKTOK to Grow Your Twitch Stream 22:24
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We haven't talked about TikTok before, but it does offer huge opportunity to grow your Twitch stream. Here are some things our founder is doing to grow her Tiktok account. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
What is working to grow streams right now? Who knows! Just kidding :) In today's episode, our founder Ashnichrist is giving you 5 no BS tips to grow your stream. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
Are you building your brand on a dying website? Will Twitch even be around next year? In today's episode, our founder talks about why Twitch might (or might not) be dying. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 Giving Up Twitch Partner to Multistream 23:08
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Is Twitch Partner even worth it anymore? In today's podcast episode, we talk about Twitch Partner vs. Affiliate perks and the pros & cons of each program. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 Twitch just changed how much you get paid. 1:08:14
1:08:14
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Twitch made a huge change to local sub pricing. Is it good or bad for your stream? Let's talk about it in today's episode of the Stream Coach podcast. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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1 Listen To This Episode For FREE Stream Coaching 1:23:03
1:23:03
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What's it like to work with a coach? What information can you expect to hear? In today's episode, we talk to Zeenigami - a coach inside Stream Coach Academy. Zeeni gives us all some advice about streaming and content creation. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist FOLLOW ZEENI twitter.com/zeenigamiTV…
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1 A DEEP DIVE Into the Twitch Affiliate Contract with A Lawyer 1:39:02
1:39:02
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Is Twitch taking advantage of small streamers? Can Twitch Affiliates stream on multiple platforms? What else is in the affiliate contract that you need to know about? In today's episode, we do a deep dive into the Twitch Affiliate contract with a lawyer and a Twitch affiliate. JOIN OUR DISCORD▹ discord.gg/ashnichrist WANT MY EBOOK?▹ streamcoachbook.com GET STREAM COACHING▹ streamcoach.tv ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist…
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