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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bloomberg Law
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Indhold leveret af Bloomberg. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bloomberg eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Host June Grasso speaks with prominent attorneys and legal scholars, analyzing major legal issues and cases in the news. The show examines all aspects of the legal profession, from intellectual property to criminal law, from bankruptcy to securities law, drawing on the deep research tools of BloombergLaw.com.
…
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2322 episoder
Marker alle som (u)afspillede ...
Manage series 1504389
Indhold leveret af Bloomberg. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bloomberg eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Host June Grasso speaks with prominent attorneys and legal scholars, analyzing major legal issues and cases in the news. The show examines all aspects of the legal profession, from intellectual property to criminal law, from bankruptcy to securities law, drawing on the deep research tools of BloombergLaw.com.
…
continue reading
2322 episoder
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Bloomberg Law
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1 DOJ Crisis As Prosecutors Quit & Trump Court Losses 37:03
37:03
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Former federal prosecutor Robert Mintz, a partner at McCarter & English, discusses the string of federal prosecutors who resigned rather than dismiss the corruption case against NYC Mayor Eric Adams. Constitutional law expert, David Super, a professor at Georgetown Law, discusses the way courts have been keeping President Trump’s aggressive agenda in check. Immigration law expert Leon Fresco, a partner at Holland & Knight, discusses New York’s highest court deciding whether a law allowing noncitizens to vote in NYC elections is constitutional. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Trump Targets Transgender Rights & Changes at SEC 35:30
35:30
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David Cole, a professor at Georgetown Law and the former National Legal Director at the ACLU, discusses President Donald Trump’s executive orders restricting the rights of transgender Americans. Securities attorney Robert Heim, a partner at Tarter Krinsky & Drogin, discusses changes ahead at the SEC. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Trump and Allies Ramp Up Attacks on Judges 32:39
32:39
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Former federal judge Paul Grimm, Director of the Bolch Judicial Institute at Duke Law School. discusses the attacks on federal judges by President Trump and his allies. Joshua Kastenberg, a professor at the University of New Mexico Law School and a former judge and prosecutor in the US Air Force, discusses the treatment of transgender people in the military under Trump. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 NYC Mayor Off the Hook & Noncitizen Voting 36:18
36:18
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Former federal prosecutor Robert Mintz, a partner at McCarter & English, discusses the Manhattan US Attorney’s Office being told to drop the case against NYC Mayor Eric Adams. Immigration law expert Leon Fresco, a partner at Holland & Knight, discusses New York’s highest court considering the legality of a New York City law allowing noncitizens to vote in municipal elections. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Shifts at Justice Dept & Sanctuary Cities Challenged 32:02
32:02
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Constitutional law professor David Super of Georgetown Law, discusses the ways in which Attorney General Pam Bondi is changing the Justice Department to fit President Donald Trump’s directives. Professor Elora Mukherjee, director of Columbia Law School’s Immigrants’ Rights Clinic, discusses the dueling lawsuits over sanctuary cities. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Weekend Law: Trump Tests LImits, FBI Agents Sue & Antitrust First 37:50
37:50
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June Grasso talks to legal experts about the top stories of the week. See omnystudio.com/listener for privacy information.
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Bloomberg Law
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1 Trump Court Challenges & NCAA $2.8 Billion Deal 34:59
34:59
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Harold Krent, a Professor at the Chicago-Kent College of Law, discusses the court challenges to Trump’s actions. Alfred Yen, Professor of Law and Dean’s Distinguished Scholar at Boston College Law School, discusses the proposed deal that would require the NCAA to pay $2.8 billion in damages for its past restrictions on athlete compensation. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 FBI Agents Sue Trump & Guantanamo Flights 44:28
44:28
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National security attorney Brad Moss, a partner at Mark Zaid, discusses representing FBI agents in their lawsuit against the Trump administration to stop the Justice Department from revealing their names, fearing retaliation. Immigration law expert Leon Fresco, a partner at Holland & Knight, discusses the latest moves in Trump’s war on immigration. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Are Trump Tariffs Legal & Google's Antitrust Appeal 33:27
33:27
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Timothy Brightbill, partner and co-chair of the international trade practice at Wiley Rein, discusses the legality of Trump’s tariffs. Jennifer Rie, Bloomberg Intelligence senior litigation analyst, discusses Google’s attempt to get the antitrust verdict in the Epic Games case reversed. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 First Trump Antitrust Suit & Are Those 'Buyouts' Legal? 35:26
35:26
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Antitrust expert Harry First, a professor at NYU Law School, discusses the Trump administration’s first antitrust lawsuit to stop HPE’s acquisition of Juniper Networks. Bernie Kohn, Editor-at-large, Bloomberg Industry Group, discusses the so-called “buyout” offers sent to federal employees by the Trump administration. Dave Aronberg, former Palm Beach County State Attorney, discusses the Trump purge at the FBI and Justice Departments. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Funding Confusion, Climate Whiplash & Fish Caught in Culture Wars 38:15
38:15
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Alex Hontos, a partner at Dorsey & Whitney, discusses what's next with Trump's freeze on federal grants. Pat Parenteau, a professor at Vermont Law & Graduate School, discusses Trump's executive orders on the environment. Caleb Scoville a sociology professor at Tufts University, discusses how the tiny Delta Smelt got caught in the culture wars over protections for endangered species. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Union Win at Whole Foods & Kash Patel Grilled 35:49
35:49
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Labor and employment law expert Kate Andrias, a professor at Columbia Law School, discusses the first union win at a Whole Foods. Dave Aronberg, former Palm Beach County State Attorney, discusses the possibility that charges against New York City Mayor Eric Adams could be dropped and the Kash Patel confirmation hearings for FBI Director. Bloomberg legal reporter David Voreacos discusses the sentencing of former US Senator Bob Menendez. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 Trump Rescinds Freeze & 'Two Sexes' Order 35:53
35:53
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Alex Hontos, a partner at Dorsey & Whitney and a former Justice Department attorney, discusses the White House rescinding the freeze on federal grants. David Lopez, a professor at Rutgers Law School and the former General Counsel of the EEOC under President Obama, discusses Trump’s order that the government recognize only two sexes. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 A Tiny Fish Caught in the Culture Wars 38:02
38:02
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Constitutional law expert Harold Krent, a professor at the Chicago-Kent College of Law, discusses the Trump Administration asking SCOTUS to pause four cases. Caleb Scoville, a sociology professor at Tufts University, discusses how a tiny fish got caught in the culture wars. Immigration law expert Leon Fresco, a partner at Holland & Knight, discusses some novel cases against Trump immigration policies. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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Bloomberg Law
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1 10 Commandments & Trump Climate Whiplash 39:45
39:45
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First Amendment law expert Caroline Mala Corbin, a professor at the University of Miami Law School, discusses the legal fight over Louisiana’s law requiring every public school classroom to post the Ten Commandments. Environmental law expert Pat Parenteau, a professor at the Vermont Law & Graduate School, discusses Trump’s executive orders to make a sweeping overhaul of US energy policy. June Grasso hosts. See omnystudio.com/listener for privacy information.…
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