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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A cara o cruz Podcast
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Indhold leveret af A cara o cruz Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af A cara o cruz Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Soy @CelesBernaldez y esto es @acaraocruzcast donde trataré dos temas que he seleccionado y que el azar de una moneda decidirá cual es el tema del que voy a expresar mi opinión. También está la WE o edición de fin de semana, con un resumen de noticias y...en esta nueva singladura igual cambia todo esto.
…
continue reading
55 episoder
Marker alle som (u)afspillede ...
Manage series 1450326
Indhold leveret af A cara o cruz Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af A cara o cruz Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Soy @CelesBernaldez y esto es @acaraocruzcast donde trataré dos temas que he seleccionado y que el azar de una moneda decidirá cual es el tema del que voy a expresar mi opinión. También está la WE o edición de fin de semana, con un resumen de noticias y...en esta nueva singladura igual cambia todo esto.
…
continue reading
55 episoder
כל הפרקים
×Hasta siempre A Cara o Cruz os espero en Otra Vuelta de Tuerca. Atentos a la info.
Bienvenid@s a A cara o Cruz Podcast WE!!!! donde hablo de noticias con buena música y un poco de humor.
Noticias tecnológicas con buena música y un poco de humor particular.
Noticias tecnológicas con buena música y a mi manera.
Recopilación de noticias tecnológicas de la semana a mi manera.
Con muchas limitaciones pero intentado hacerlo.
Vuelta al trabajo!
Vuelta de la WE fuera de tiempo, de voz, de todo...con la imperfección que me caracteriza.
Edición fin de semana de noticias con la tecnoplogía como tema de fondo.
Se ha cortado al final por una llamada.... pero No voy a grabar otra vez ????
Compendio de noticias tecnológicas de la semana, con buena música y breves comentarios. Sin nichos ni marca de nombre.
Ración semanal de A Cara o Cruz
Hoy edición básica con la moneda.
Edición fin de semana de AoC con las noticias tecnológicas que más me han gustado en la semana
De vuelta con la moneda y más temas.
Volvemos hoy al programa tradicional con la moneda.
Edición fin de semana WE con las noticias tecnolológicas que más me han llamado la atención acompañadas de la mejor música.
Volviendo al ruedo...
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