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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19
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If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world results. It also requires organizational buy-in and a willingness to challenge established norms. Today, we're going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I'd like to welcome, Travis Cushing, Chief Product Officer at RainFocus. About Travis Cushing As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience in the events and SaaS industries, blending product strategy, customer empathy, and technical execution. With deep expertise in event technology, product-led growth, and integrated data-driven experiences, he is committed to transforming event workflows into strategic business drivers. His passion for people and experiences has built bridges between customers and development allowing RainFocus to execute and build great software. Travis Cushing on LinkedIn: https://www.linkedin.com/in/travis-cushing/ Resources RainFocus: https://www.rainfocus.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Veterans Chronicles
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Indhold leveret af Radio America. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Radio America eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Hear firsthand stories from America’s military heroes on Veterans Chronicles. From D-Day, Iwo Jima, and Khe Sanh to Baghdad, Fallujah, and Afghanistan, this podcast features exclusive interviews with eyewitnesses to history’s greatest battles. Rare archival recordings and segments like “Heroes of the Air” and “World War II Chronicles” bring their courage to life. Subscribe for gripping tales of bravery and sacrifice.
For more information, visit radioamerica.com/veterans-chronicles/
…
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For more information, visit radioamerica.com/veterans-chronicles/
576 episoder
Marker alle som (u)afspillede ...
Manage series 1399437
Indhold leveret af Radio America. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Radio America eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Hear firsthand stories from America’s military heroes on Veterans Chronicles. From D-Day, Iwo Jima, and Khe Sanh to Baghdad, Fallujah, and Afghanistan, this podcast features exclusive interviews with eyewitnesses to history’s greatest battles. Rare archival recordings and segments like “Heroes of the Air” and “World War II Chronicles” bring their courage to life. Subscribe for gripping tales of bravery and sacrifice.
For more information, visit radioamerica.com/veterans-chronicles/
…
continue reading
For more information, visit radioamerica.com/veterans-chronicles/
576 episoder
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1 Lieutenant (J.G.) Patrick Zilliacus, U.S. Navy, World War II 35:46
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Patrick Zilliacus was born in Finland and came to the U.S. when his father became the Finnish military attache in Washington, primarily to procure weapons for Finland's war with Russia. Left on his own in the U.S. at age 16, Zilliacus worked in a steel mill before joining the U.S. Navy in 1943. He was assigned as a torpedo man on a brand new submarine, the USS Spot . In this edition of Veterans Chronicles , Zilliacus explains how he was almost killed when the USS Spot went out for "shakedown" after commissioning. He also details what it was like stalking and attacking Japanese vessels off the coast of China, and how his sub sunk the Nanking Maru . Zilliacus also tells us what it was like to be pursued by Japanese ships, how the Spot was very close to a major event at the end of the war, and what his future wife told him about Japanese atrocies committed against her family in the Philippines. He also shares the story of how his father crossed paths with a major Axis leader long before World War II and why he does not want World War II veterans to be called the Greatest Generation.…

1 Lt Gen. Marc Sasseville, USAF, Air National Guard, 9/11, Iraq 35:55
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Ltt Gen. Marc Sasseville was born into an Air Force family and that played a significant role in his decision to attend the U.S. Air Force Academy and become an Air Force officer. After 14 years on active duty, Sasseville shifted to the Air National Guard in 1999 and also became a commercial airline pilot. On September 11, 2001, Sasseville was serving with the 113th Wing of the District of Columbia Air National Guard at Andrews Air Force base when Al Qaeda terrorists hijacked four airliners. Once the second plane struck the World Trade Center, Sasseville and everyone else on base knew it was a terrorist attack. But would there be more planes? And would they be headed for Washington, D.C.? In this edition of Veterans Chronicles , Gen. Sasseville tells how that day unfolded. He explains what development required pilots in the D.C. Air National Guard to scramble their F-16's and be ready to confront any other other planes being flown by terrorists. But they had a big problem. None of their F-16's were armed with missiles and there was no time to wait for that. The reality soon hit home: if they needed to stop an airliner, they'd have to hit it with their own planes. If that was required, they would not be coming home. Sasseville takes us through his thinking on the most effective way to strike an airliner with an F-16. Ultimately, that would not be necessary due to the heroism of the passengers aboard United Airlines Flight 93. Sasseville honors them and he tells us what it was like flying near the Pentagon not long after it was attacked. He also reveals the unexpected assignment he received later in that day on 9/11 and details his time as commander of the 410th Expeditionary Operations Support Squadron in the early days of the Iraq War. Finally, he reflects upon what was really asked of him on 9/11 and his instinctive willingness to put his life on the line to protect our nation.…

1 Andrew Card, Chief of Staff for Pres. George W. Bush, 9/11 Terrorist Attacks 40:34
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Andrew Card served more than five years as White House Chief of Staff for President George W. Bush. Less than eight months into Bush's first term, Al Qaeda terrorists hijacked four U.S. airliners. Two were flown into each of the twin towers of the World Trade Center. Another was used to crash into the Pentagon. The fourth plane was headed to Washington, but was forced down in a Pennsylvania field by the heroic passengers of United Flight 93. In this edition of Veterans Chronicles , Mr. Card takes us moment by moment as he learned the disasters in New York City were actually deliberate acts of terrorism by Islamic extremists, told the president the news in a Florida elementary school classroom, gave orders to get Air Force One ready to depart early, and figured out where they were going next. He also takes us inside the intense debate he had with the president about whether to return to Washington and the first decisions Bush had to make, including whether to shoot down airliners refusing to obey air traffic commands. Card also discusses President Bush's speech after returning to the White House, his impromptu message to Ground Zero recovery workers on a bullhorn, his emotional meeting with first responders and families of those lost on 9/11 and much more. We'll also hear why Bush asked Card to take one high-ranking national security official "to the woodshed" and the shocking thing British Prime Minister Tony Blair told Card after Bush's speech to a joint session of Congress. And we'll learn how both Bush and Card were scolded after Bush said he wanted Osama bin Laden captured "dead or alive."…

1 Timothy Brown, FDNY, 9/11, South Tower World Trade Center 35:45
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Timothy Brown was serving as supervisor of field operations in New York City Mayor Rudy Giuliani's office of emergency management on September 11, 2001. He was already at work near the World Trade Center when terrorists flew the first plane into the North Tower. He was in the lobby of that building when he got word that a second plane controlled by terrorists struck the South Tower. He immediately rushed over there. Less than an hour later, the South Tower collapsed while Timothy Brown was still inside. In this edition of Veterans Chronicles , Brown walks us from when he heard of the first attack through the horror of the South Tower coming down all around him. He explains what it felt like and sounded like as 110 stories crashed down around him. He also describes emerging from the rubble and getting out of the area just as the North Tower came down. Brown believes his life was spared in order to share the heroic actions of firefighters and other first responders on 9/11. And he tells multiple stories of those heroes, many of whom were friends he lost that day. Finally, Brown offers his thanks to the veterans who took the fight to the terrorists in the wars following 9/11.…

1 MAJ Christopher Brewer, U.S. Army Special Forces, Colombia, Panama 35:54
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Christopher Brewer grew up as an Army brat and enlisted in the U.S. Army in 1973 because he wanted to be a Ranger. Even though he had never jumped out of a plane prior to joining the Army, Brewer learned quickly and passed the rest of his training to become a Ranger. He later took on and successfully completed intense training while serving overseas that served him very well in Special Forces. In 1989, he was deployed to Colombia to assist government forces fighting against the drug cartels. The next year, he was in Panama, dealing with the volatile aftermath of Operation Just Cause. In this edition of Veterans Chronicles , Major Brewer walks us through his intense training as a Ranger and in Platoon Confidence Training. He also takes us moment by moment on the training mission where his primary parachute failed and it took every bit of his expertise to survive. Then Brewer takes us to Colombia, where he could not officially serve as a member of Special Forces. He explains what the overall mission was and his critical efforts to thwart drug kingpin Pablo Escobar from attacking and destroying an American radar station. Finally, he tells us about his deployment to Panama, confronting unrest from many different directions, sniffing out intelligence about a possible coup attempt, and dealing with turf wars within the military. Brewer is the author, most recently, of In the Shadows Between the Wars: Becoming a Special Forces Operator .…

1 SMSgt. Tom Young, Air National Guard, Iraq, Afghanistan, 'The Mapmaker' 41:13
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Tom Young grew up on his family's farm in North Carolina. From a young age he was fascinated by his grandfather's stories of being part of a bomber crew during World War II. That helped to spark his interest in both flying and in service. Young served in the Maryland and West Virginia Air National Guard, serving as flight engineer for C-130 Hercules and C-5 Galaxy transport planes. Missions took him to the war zones in both Iraq and Afghanistan. He is also a military novelist and his latest work is The Mapmaker , which focuses on the French Resistance during World War II. In this edition of Veterans Chronicles , Senior Master Sergeant Young tells us all about the C-130 and C-5, his role of flight engineer during flight, and coming under enemy fire in both Iraq and Afghanistan. Young also takes us into the world of the French Resistance, how it was so creatively organized, and the critical role it played in helping the Allies before and after D-Day. He also talks about how dangerous it was to be part of the resistance, especially in the face of the speakable cruelty of the Nazi Gestapo and SS forces towards the people of France…

1 PFC Hilbert Margol, U.S. Army, World War II, Dachau Liberation 35:41
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Hilbert Margol was the first of twin boys born to his parents in February 1924. He was nearly finished with high school when the Japanese attacked Pearl Harbor on December 7, 1941. Soon, Margol and his brother, Howard, were in the Army, training on 105 mm howitzers with the 42nd Infantry Division. They saw their first combat in southern France in January 1945. After that, they fought into Germany, crossed the Rhine River, and helped liberate the Dachau concentration camp near Munich. In this edition of Veterans Chronicles , Margol explains how his Jewish family was very concerned about the advancement of Nazi forces and ideas long before the U.S. was at war with Germany. He shares the concerns his family had for loved ones in Lithuania and how he learned decades later about the horrible fate they suffered. He also tells us how his mother's letter to President Roosevelt kept him and his brother in the same unit. He also describes his training on the howitzers and what his first combat experience was like. Finally, Margol goes into great detail about how he and others discovered the Dachau concentration camp in April 1945, what he saw there, his tireless efforts to share the truth about the Holocaust, and how it deeply impacts him 80 years later.…

1 CPL Walter Stitt, Jr., U.S. Army, World War II, Battle of the Bulge 28:02
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Walter Stitt, Jr. was a senior in high school when the Japanese attacked Pearl Harbor on December 7, 1941. He and his friends all assumed they'd be drafted. When that did not happen right away, Stitt enlisted in the Army. He was eventually assigned as a gunner for a tank crew in E company, 33rd armored regiment, 3rd armored division and joined the war just a month after D-Day. In this edition of Veterans Chronicles , Stitt will tell us how he was injured on his first day in combat but pushed back into action the very next day. He describes combat against Germans while moving across France and fighting against a tank company commanded by a notorious SS officer at the Battle of the Bulge. Stitt also tells us what life was like in the tank both in and out of combat and how he was wounded a second time in early 1945, ending his time at the front.…

1 T5 Alan Kinder, U.S. Army, World War II, Battle of the Bulge 35:54
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Alan Kinder was waiting to be drafted into the military during World War II, but when he arrived at the Army recruiter, he was told his eyesight was too poor. The next time he tried to join, his eyesight wasn't any better. This time, the Army took him anyway. Kinder was trained in sound ranging as part of the 14th Field Artillery Observation Battalion. His job was to determine how far away the enemies were and what vehicles they might have with them. The battalion landed at Utah Beach just a few weeks after D-Day. Months later it would be part of the Battle of Nancy, in eastern France, and the Battle of the Bulge. In this edition of Veterans Chronicles , Kinder explains how sound ranging worked and how his unit helped to chase the Nazis from Normandy to the eastern edge of France. He will take us inside their work at the Battle of Nancy, almost being killed near the Battle of the Bulge, and his memory of the cost of war from the Bulge that he's only been able to talk about in recent years. Kinder will also share his memories of crossing the Rhine and the final weeks of the war before the German surrender.…

1 Sgt. Hal Urban, U.S. Army, World War II, Battle of the Bulge, Mauthausen Liberation 35:20
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Hal Urban grew up in a poor family hit hard by the Great Depression. Joining the military meant he would finally get three meals per day. He enlisted in the Army hoping to become a pilot, but less than perfect eyesight scuttled those dreams. He was trained on .50 caliber guns mounted on haltracks to protect American tanks and other convoys. Assigned to the 11th Armored Division, Urban arrived in Europe in late 1944 and was quickly sent to fight in the Battle of the Bulge. In this edition of Veterans Chronicles , Sgt. Urban explains what combat was like with his guns - the sounds, the smells and more. He also describes the bitter cold at the Battle of the Bulge and how that impacted him. Urban tells us how he was injured and missed the final days of the Bulge but returned to his unit after the battle. Urban details what he saw during the liberation of Mauthausen concentration camp in Austria near the end of the war and how that experience remains very vivid by meeting people who were liberated and returning to the camp years later.…

1 The Miracle Files: Stolen From Her Bed: Bella's Abduction 26:39
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Join Emily Jones and Holly Worthington as they dive into this heart wrenching story of a child abduction. Five-year-old Bella was taken by someone her family trusted — a man they never expected, their father's roommate: Bill Mix. In a matter of moments, a normal day turned into every parent’s worst nightmare. As the Amber Alert spread across California and panic set in, one woman hundreds of miles away — Leisa Hilton in Utah — felt something was deeply wrong. LISTEN HERE: https://podcasts.apple.com/us/podcast/the-miracle-files/id1714203488…

1 CPT Kelly Elminger, U.S. Army, Iraq, Afghanistan, Paralympics 48:41
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Kelly Elmlinger was a three-sport athlete in high school. She excelled in cross country, basketball, and track. After considering military service, she decided to keep playing sports at the next level, but she quickly decided college was not for her. That's when she joined the Army and became a combat medic, eventually with the 82nd Airborne Division, serving in both Iraq and Afghanistan. Later, she became a nurse and then a cancer patient herself. Yet even after losing a leg, Elmlinger persevered and represented the U.S. at the Paralympic Games just a few years later. In this edition of Veterans Chronicles Elmlinger shares how the 9/11 attacks changed the trajectory of her military service and how her combat medic training suddenly became much more real. She also describes her service in Afghanistan, meeting and connecting with the Afghan women, and what the Afghan men thought about her. Then she explains how different and how much harder the same job was in Iraq, why there was often little combat medics could do to help, and the painstaking efforts she and her teammates took to to find some personal effect to present to the families of every fallen service member. Elmlinger then recounts her decision to become a nurse and work with wounded veterans in San Antonio and how that work helped to prepare her to be a patient there as she battled cancer in her leg. And finally, she updates us on how she became an elite adaptive sports athlete - representing the U.S. at the 2021 Summer Paralympic Games in Tokyo. And she'll do it again this summer in Paris!…

1 Louis Bourgault, USMC, WWII, Iwo Jima, Bougainville 33:54
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Louis Bourgault was 16 years old when the Japanese attacked Pearl Harbor - too young to formally join the military. After his father rejected a teenage plot to go join the Canadian forces, Bourgault enlisted in the U.S. Marine Corps when he turned 17. After grueling basic training at Parris Island, Bourgault was tapped as a message runner. He was soon off to San Diego and then shipped to New Zealand. After spending time loading and unloading ships at Guadalcanal, it was soon time to enter the fighting. In this edition of Veterans Chronicles, Bourgault gives an unvarnished look at basic training and how it prepared new Marines for war. He also describes a Japanese torpedo attack at Guadalcanal. From there, he takes into the combat on Bougainville, where Bourgault and many others fought both the Japanese and tropical ailments. Bourgault then shares his vivid memories of the difficulties in getting onto the beach at Iwo Jima, what he saw there, and being medicially evacuated a short time later. He also remembers seeing the U.S. flag atop Mt. Suribachi and what it was like to hear the war had ended several months later. Lastly, Mr. Bourgault shares how much it means to him that so many Americans make a point of thanking him for his service.…

1 LtCol Doug Bahrns, USMC, Iraq, Afghanistan, Battle of Fallujah 35:58
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Doug Bahrns knew he wanted to be a U.S. Marine Corps officer when he finished high school a couple of years before 9/11. He graduated from the Virginia Military Institute and was commissioned as a Marine Corps officer. After going to officer's training at Quantico, Bahrns was assigned command of 3rd Platoon, Alpha Company, 1st Battalion, 8th Marines in 2003. By 2004 they were in Iraq, and a few months later they would be involved in some of the fiercest fighting of the war - the Second Battle of Fallujah. In this edition of Veterans Chronicles , Bahrns discusses the ramping up to the battle, how he got orders to get his men ready for the fight in the middle of the night, and what he went over in his mind just before the battle began. Bahrns describes the successful push to the mayor's complex, the vicious fighting to move out from there, and the brutal house-to-house fighting that followed. He explains the very effective method of clearing houses, how those gains stayed secured, and how his Marines escaped from a very precarious situation at a place they called "The Alamo." Finally, Bahrns details the devastating loss of Cpl. Bradley Faircloth in late November 2004 and how Faircloth's death still weighs on him today.…

1 SGT Scotty Hasting, U.S. Army, Afghanistan, Purple Heart 35:26
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Scotty Hasting is now a popular country music singer but his story of service will explain a lot about the performer you see today. Hasting grew up in the Cincinnati, Ohio-Northern Kentucky area and developed immense respect for the U.S. military from the movies and television shows he watched. He enlisted in the Army at age 21, which quickly made him the "old man" in basic training. Hasting wanted to serve in the infantry because he wanted to be in the fight. Just a few months after basic training, he was off to Afghanistan with the 4-4 Cav. In April 2011, Hasting was severely wounded after being shot 10 times by an enemy gunman. In this edition of Veterans Chronicles , Hasting takes us to the day he was wounded in great detail. He explains how his brothers in the 4-4 Cav responded to his wounds and got him evacuated. He will also share how close he came to dying shortly after everyone in Kandahar thought he was stable enough to fly to Germany. He also tells us about his recovery at Walter Reed and his determination to return to active duty with his unit despite his wounds. Hasting then describes the path that led him to music and a very unlikely career in country music where he focuses a lot on helping veterans. He even shares a powerful story about how one veteran who planned to commit suicide changed his mind after hearing one of Scotty's song.…
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