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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
NZ Tech Podcast
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Indhold leveret af Paul Spain. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Paul Spain eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Each episode, Paul Spain and guests discuss what's happening in the world of technology, gadgets and telecommunications around the world and in New Zealand.
…
continue reading
279 episoder
Marker alle som (u)afspillede ...
Manage series 1365311
Indhold leveret af Paul Spain. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Paul Spain eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Each episode, Paul Spain and guests discuss what's happening in the world of technology, gadgets and telecommunications around the world and in New Zealand.
…
continue reading
279 episoder
All episodes
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1 How to Be Wrong: Navigating Tech Startups with Rowan Simpson 54:08
54:08
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Host Paul Spain sits down with Rowan Simpson , Chairman of the Hoku Group and author of " How to Be Wrong ." Discover the intriguing journey of Trade Me, Xero, Vend, and Timely as Rowan shares insights from his new book, on building successful companies and the importance of asking the right questions. With candid discussions on New Zealand’s startup ecosystem and investment strategies, this episode offers valuable lessons on understanding the intricacies of the tech ecosystem. A big Thanks to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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1 Elon's bid for OpenAI, 5G Breakthroughs and Quantum Leaps 58:20
58:20
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Join host Paul Spain and Finn Hogan (Caffeine Daily) as they explore tech news and insights including: Tū Ātea's plan to launch NZ's first commercial Private 5G network at Wellington port Ivo’s Legal tech startup US success Wakapuāwai fund boost to digitise mental health resources New Zealand's Emission targets Musk's bid for OpenAI Google's ambitious quantum computing timeline Plus, a look at HP Omnibook Ultra Flip laptop and more! Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 What does Callaghan Innovation's end mean + AI vs AI 47:43
47:43
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Listen in as Paul Spain and Brett Roberts ( Creative CAM ), dive into the world of tech developments and governmental innovations. This episode covers pivotal topics such as AI safety guidelines for NZ government agencies, the implications of quantum computing in New Zealand, and the fascinating use of AI in pest control. Brett also shares insights on the long reaching impact of Callaghan Innovation and the government's decision to disestablish it. Tune in for an engaging discussion packed with the latest tech news, insights. A big Thanks to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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1 DeepSeek dangers and Crytpo Violence with Darcy Ungaro 39:12
39:12
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Host Paul Spain is joined by financial advisor Darcy Ungaro ( Ungaro & Co. ), as they explore the latest tech news, and take a closer look at the cryptocurrency landscape. Darcy shares insights from his experience as a financial advisor and discusses the balance between being your own bank and the risks involved with cryptocurrency. The conversation also covers crypto firm Ledger co-founder survives kidnapping, the emergence of open-source AI platform DeepSeek, making waves as a potential game-changer in the AI landscape but are there hidden dangers? Plus, we also delve into future of TikTok, Open AI’s Stargate Project and Trump’s pardoning of Silk Road's creator Ross Ulbrich. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 Exploring the NZ Hi-Tech Awards with Marian Johnson 50:26
50:26
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Marian Johnson joins Host Paul Spain , and shares her journey within New Zealand’s Tech sector, including her role as the former chief executive of Ministry of Awesome , and her current roles as Founder and CEO of CareerWise and chair for Electrify Aotearoa Women Founder Programmes and the NZ Hi-Tech Trust. Together they discuss the significance of the NZ Hi-Tech Awards and its role in highlighting and celebrating the country's innovative tech achievements. They explore the importance of fostering diversity, attracting global talent, and the necessity of governmental, immigration and educational policies to further enhance the NZ Tech ecosystem. Tune in to discover the inspiring stories and exciting developments shaping the future of technology in New Zealand. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 Meta's AI backlash, CES 2025 and Connectivity Explored 59:06
59:06
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Join Josh Webb ( Hypr NZ ) and host Paul Spain as they delve into cybersecurity concerns following the alleged hacking incident on the U.S. Treasury. They explore key trends from CES 2025 including autonomous systems, innovative robotics and AI virtual training, and discuss New Zealand's pioneering geothermal projects. The episode also covers Northland internet outage and the impact of emerging satellite technology on rural connectivity, the impending U.S. TikTok ban, and Meta’s controversial AI-generated personas and shift to a community-based moderation model and more. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 Exploring New Zealand's Fintech Future with Adrian Smith 59:23
59:23
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Listen in as host Paul Spain and guest Adrian Smith , CEO of BlinkPay , dive into the dynamic world of digital banking and fintech. Adrian sheds light on BlinkPay's innovative journey, highlighting their partnership with the Bank of New Zealand and the development of modern financial solutions. The conversation also touches on challenges related to fraud and the importance of customer data control. Together, Paul and Adrian unravel the complex landscape of fintech, emphasising the role of APIs and the future of digital marketplaces in making financial services more accessible and efficient. Join us as we navigate the ever-evolving world of technology in the finance sector. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 Inside Partly: Tackling Automotive Industry Complexities with Levi Fawcett 40:00
40:00
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Join host Paul Spain and Levi Fawcett , founder of Partly as Levi shares insights from All Goods, delves into the complexities of the automotive industry, and discusses Partly's mission to revolutionise car parts procurement. Discover his journey from Rocket Lab's innovative culture to addressing a $1.9 trillion market with groundbreaking solutions. Fawcett emphasizes ambition, transparency, and passion in tackling global challenges, offering valuable lessons in entrepreneurship and determination. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
Join Paul Spain and Andy Patrick ( Argus Tracking ) as Andy shares insights into Argus Tracking and their fleet management solutions. Plus tech news from the week including: Microsoft’s new NZ based data centre Fullers hydrofoil electric ferry Pause on Fair Digital News Bargaining Bill Township pitches in for CCTV surveillance ZURU Tech's Innovations in housing construction New York mystery drones GM U-turns on Cruise robotaxi Thank you to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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1 Sir John Key and Misti Landtroop talk Cyber Security with Paul Spain 1:12:46
1:12:46
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Hear former Prime Minister Sir John Key (Director - Palo Alto Networks ) and Misti Landtroop (Managing Director NZ- Palo Alto Networks), as they join Paul Spain to explore the evolving landscape of cybersecurity. Sir John Key shares unique perspective drawn from his current and past experiences, including: - Prime Minister of New Zealand - Minister responsible of Special Intelligence Service (SIS) and Government Communications Security Bureau (GCSB) - Director at Palo Alto Networks - Director at ANZ Bank - Director at Air New Zealand The episode is focussed on cybersecurity viewpoints - including predictions for 2025 from Unit 42 , and reflects on the importance of continuous adaptation, education, and integration in the fight against cyber threats from various sources including powerful nation state actors. A range of other topics were discussed including weighing up the importance of privacy vs security. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 Spark NZ's future with Renee Mateparae 1:02:05
1:02:05
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Listen in as host Paul Spain and Renee Mateparae ( Spark NZ ) delve into Spark's plans for data centres, the benefits of 5G Standalone, transition from 3G and the role of AI in service enhancement and Spark's strategic vision for the future of telecommunications. Plus tech news from the week including: NZ banks' new scam protection tools Cheap phone charger sparks house fire Parking fines highlights cities limited parking options for Tradespeople Meta's $10B subsea cable project Australia's social media ban for under 16's Thank you to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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1 2024 Insights and Future Vision with CEO Mark Callander 48:22
48:22
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Host Paul Spain sits down with 2degrees ' CEO Mark Callander , as They delve into New Zealand's connectivity landscape, exploring rural broadband advancements, the future of 5G, and strategic mergers shaping the industry. Mark shares insights on satellite technologies, Network for Learning partnership, customer-centric innovations and how 2degrees is positioning itself as a value player amidst economic challenges. Special thanks to our show partners 2degrees , One NZ , Spark , HP and Gorilla Technology .…
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1 Investing in and growing Kiwi Tech and Startups 48:52
48:52
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Host Paul Spain sits down with venture capitalist Lance Wiggs ( Punakaiki Fund , Climate VC Fund ), as they delve into the evolving landscape of venture capital in New Zealand and its critical role in nurturing Kiwi tech startups. Together they explore the history, challenges, and successes of venture capital, innovative climate investments and current NZ tech startups. Listen in and gain insights into the impact of economic challenges and successes within the New Zealand tech investment arena. Thank you to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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1 TikTok Turmoil, Social Media regulations + Trump's return 56:34
56:34
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Join Paul Spain and Danu Abeysuriya ( Rush Digital ), as they look into Kiwi AI innovation in Brazil, security guidelines for start-ups, social media accountability steps in Australia and Malaysia, and TikTok controversies in Canada and France. Learn about the implications of Trump's re-election on tech policy and bitcoin. Plus hear about Rush Digital's journey in tackling global AI challenges. Special thanks to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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1 Why we need Internet Archives + Property Tech 56:44
56:44
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Hear from Paul Spain and Logan Ransley ( Landlord Studio ), as they delve into some of this week's tech news and innovation including ListAssist's breakthrough in the US real estate market, precautionary advice on NZ Post scams and Apple's satellite service expansion. We also explore the significance of the Internet Archive and how hydropanel's are helping hydrate remote communities. Plus, a look at the innovation behind Landlord Studio's all-in-one property management app. Thank you to our show partners One NZ , Spark , HP , 2degrees and Gorilla Technology .…
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