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Indhold leveret af NOW TV Movie Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af NOW TV Movie Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af NOW TV Movie Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af NOW TV Movie Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Indhold leveret af NOW TV Movie Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af NOW TV Movie Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Catherine, Korey and Steve are joined by new guest CJ in this month's jam-packed show. Big reviews include dino blockbuster Jurassic World: Fallen Kingdom and the irrelevant Deadpool 2. Plus a round up of everything coming to NOW TV this month including the terrifying IT. Find us on Twitter NOW TV - @NOWTV Steve - @sirtoblerofrone CJ - @CjCogram…
In this month's show, we review the pop-culture behemoth that is Marvel's Avengers: Infinity War. Plus thoughts on Jim Krasinski's horror hit A Quiet Place as well as the usual rundown of this month's biggest movies on NOW TV including Christopher Nolan's Dunkirk.
In this month's episode, reviews of Wes Anderson's Isle of Dogs and Steven Spielberg's blockbuster Ready Player One. Plus a rundown of some of the biggest new movies on NOW TV including hit comedy Girls Trip & Alien Covenant.
In this month's show, we discuss some of the biggest highlights of this year's Oscars ceremony - including our thoughts on Best Picture winner The Shape of Water. Plus, reviews of Marvel's smash hit Black Panther as well as this month's biggest movies on NOW TV, including Wonder Woman.
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