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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Advo-CATS!. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Advo-CATS! eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Indhold leveret af Advo-CATS!. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Advo-CATS! eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Advo-CATS! Episode 8 with your hosts Caitlyn Caruso (@mylovelycaitlyn) and James Wheble (@thewheble)... AND special guest Johann Jauregui (@johannassburg). Listen to your hosts talk about Queen Bey's Lemonade, the false dichotomy, Michelle Fiore, Japanese Culture, The Green Door (why aren't you already sponsoring us?), GMOs and Winx Club, Barbies doing unspeakable acts and Gay G.I.Joes. Like us on facebook.com/dashausmade subscribe here and iTunes! You like this? Well then you would love supporting us on patreon.com/hausmade Music by Jeff Wheble (@fourthwheble) Art by Allison Harmon (@ghostsfacer on tumblr)…
Well look at what we have here! Its Advo-CATS! episode 7 with your hosts Caitlyn (@mylovelycaitlyn) and Ja- wait that's not James- It's ZAK! The producer. What are you doing in front of the mic you pleb? Oh, James couldn't make it? Ok well, for an episode I guess. Listen as the so-cute-its-gross couple of Zak and Caitlyn talk about everything from Kanye to Hilary! Debut episode snuck into an already existing franchise? Well hello there spin off series! Don't for get to like us on facebook, HausMade, and subscribe on iTunes! And if you like us a lot, go support us on Patreon.com/hausmade Art by Allison (@ghostfacer on tumblr) Music by Bubbles (@fourthwheble)…
Episode 6 of Advo-CATS! with hosts Caitlyn Caruso (@MyLovelyCaitlyn) and James Wheble (@TheWheble) Listen as Caitlyn and James talk about dating apps for queers! Grindr! Her! We also delve into Broad City, misandry, and femme-phobia! Like us on facebook.com/dashausmade subscribe here and iTunes! You like this? Well then you would love supporting us on patreon.com/hausmade Music by Jeff Wheble (@fourthwheble) Art by Allison Harmon (@ghostsfacer on tumblr)…
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