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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
“Stand ye in holy places, and be not moved, until the day of the Lord come, for behold, it cometh quickly, saith the Lord. Amen.” - Doctrine and Covenants 87:8
“Stand ye in holy places, and be not moved, until the day of the Lord come, for behold, it cometh quickly, saith the Lord. Amen.” - Doctrine and Covenants 87:8
Normas: La pureza sexual y la modestia - La verdadera confianza—Dos jóvenes comparten que su secreto para tener confianza y autoestima es disfrutar de la compañía del Espíritu Santo.
El templo - Siempre a la vista—El sendero para llegar hasta el templo requiere que nos preparemos, actuemos y mantengamos el templo “siempre a la vista”.
El plan de salvación - Aún somos una familia—Un joven cuenta cómo el plan de salvación le ha ayudado a ver las bendiciones que se reciben de las pruebas.
Normas: La educación - La gloria de Dios es la inteligencia—Aprender es un proceso de toda la vida y el aprendizaje aumenta nuestra capacidad para servir al Señor.
La Apostasía y la Restauración - Lo que significa para mí la Restauración—Algunos hombres y mujeres jóvenes comparten la forma en que los acontecimientos de la Restauración surten un efecto real en su vida cotidiana.
Los profetas y la revelación - Escuchar Su voz—Los miembros de una clase de seminario de Samoa aprende que para recibir revelación hay que esforzarse y actuar.
El hogar y la familia - Por cosas pequeñas—Tres jóvenes, gracias a la invitación de su obispo, aprenden lo que implica hacer de su hogar un lugar santo.
Canción del lema de 2013 - Permaneced—“Stand ye in holy places, and be not moved, until the day of the Lord come, for behold, it cometh quickly, saith the Lord. Amen.” - Doctrine and Covenants 87:8
El sacerdocio y sus llaves - Somos hermanos—Un quórum entiende lo que significa tener las llaves del sacerdocio al tender la mano a sus integrantes.
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