Created as a brick-and-mortar options for startups and emerging designers, pop-ups are now an experience strategy for brands both big and small. Learn how to stage successful pop-ups by a moderated panel that includes: Melissa Gonzalez, pop-up architect and founder of the Lionesque Group; Ashley Parrish, editor-in-chief of Daily Candy; and Alexa Varsavsky, cofounder and director of product at Modabound. Moderated by Women Innovate Mobile’s Kelly Hoey.