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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Isabella Des Fleurs is an author, speaker and success coach for The Feminine Woman. In her Live, Love Luminously Podcast she shares vision, tips and insight on how you can create inner serenity and your deepest desires with purpose and great contribution to our world.
Isabella Des Fleurs is an author, speaker and success coach for The Feminine Woman. In her Live, Love Luminously Podcast she shares vision, tips and insight on how you can create inner serenity and your deepest desires with purpose and great contribution to our world.
Most of us yearn for a 'knowing' beyond what is available in our technologically saturated world. In this podcast episode, author and speaker, Isabella Des Fleurs discusses the differences between emotions, feeling and true knowing for development and greater peace. www.IsabellaDesFleurs.com
Miracles, like Divine Synchronisities are continually available to us. In this podcast episode, author and speaker, Isabella Des Fleurs discusses how you can invite more miracles into your world and experience deeper serenity. www.IsabellaDesFleurs.com
Being on purpose and creating a world with truth calls us into a deeper awareness of our desires and aligning them with All That Is. In this podcast episode, author and speaker, Isabella Des Fleurs discusses how you can bring your desires to full expression. www.IsabellaDesFleurs.com
Divine Synchronisities support the manifestation of our true desires, purpose and contribution to the world. In this podcast episode, author and speaker, Isabella Des Fleurs discusses the essence of synchronisities and how you can deepen your experience of them. www.IsabellaDesFleurs.com
The Live, Love Luminously Podcast Show is the Feminine Woman's go-to-guide for success in life, style and biz. In this episode, Success Coach for the Feminine Woman, Isabella Des Fleurs shares practical tips on how you can get confident being visible and on purpose. More at www.IsabellaDesFleurs.com
In this episode of Live, Love Luminously, Isabella guides you on how to demystify your unique feminine gifts and use them for success in every area of your life.
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