Welcome to the Business Superfans® Podcast, where we show you how to attract the right people, turn them into passionate advocates, and accelerate your business growth using the BSA³ System™. Hosted by Frederick Dudek, aka Freddy D, an international sales and marketing leader with 35+ years of experience, author of Creating Business Superfans®, and the upcoming book set to release later this year, this podcast is your playbook for building a thriving business fueled by loyalty and advocacy. ...
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We're here to judge movies we have no business doing.
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It's the Superfans Podcast, brought to you by your friends at Artcic Ice Hockey! Join us each week for Winnipeg Jets talk, sports discussion, and general debauchery. Starring @BigPapiPegCity @sadsackjetsfan and @arby_18, with special guests!
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In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, ...
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From Manual to Maverick: Steve Wallace on Revolutionizing Prospecting
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38:21Episode 62 Frederick Dudek (Freddy D) From Manual to Maverick: Steve Wallace on Revolutionizing Prospecting In this Episide 62 our guest is Steve Wallace, the Chief Revenue Officer at Maverick App, joins us to share his insights on the intersection of technology and sales hustle. He firmly believes that while automation can boost sales efforts, it …
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Elevate Your Game: The Power of Personalized Meditation with Walker Ferguson
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33:06Episode 61 Frederick Dudek (Freddy D) Elevate Your Game: The Power of Personalized Meditation with Walker Ferguson Today, we’re diving into the inspiring journey of Walker Ferguson, a rising star in leadership and innovation, joins us to discuss his journey as a student-athlete at Wake Forest University and the co-founder of Ascend Meditations. Thi…
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Unlocking Potential: Strategies for Effective Leadership and Team Alignment with Liz Weber
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38:59Episode 60 Frederick Dudek (Freddy D) Unlocking Potential: Strategies for Effective Leadership and Team Alignment with Liz Weber Today, we’ve got Liz Weber on Episode 60, and let me tell you, she’s a real heavyweight when it comes to leadership strategy and team alingment. As the CEO of Weber Business Services, she’s been helping boards and C-suite…
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Expert in You: Transforming Coaches into High-Earning Consultants with Ann Carden
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40:40Episode 59 Frederick Dudek (Freddy D) Expert in You: Transforming Coaches into High-Earning Consultants with Ann Carden Today's Episode 59, we're diving into an insightful conversation with Ann Carden, a powerhouse in business growth and marketing strategy. With over 43 years of experience and a knack for helping entrepreneurs scale their success, …
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Unlocking Business Freedom: Transitioning from Operator to Owner with Pete Mohr
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44:15Episode 58 Frederick Dudek (Freddy D) Unlocking Business Freedom: Transitioning from Operator to Owner with Pete Mohr Pete Moore joins us today to drop some serious wisdom on what it really means to transition from being an operator to an owner in your business. With over 30 years of entrepreneurial experience, Pete's all about helping business own…
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Transforming Brands Through Storytelling: Insights from Timothy Kalinowski
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37:06Episode 57 Frederick Dudek (Freddy D) Transforming Brands Through Storytelling: Insights from Timothy Kalinowski In this Episode (57) Timothy Kalinowski, President of Lore, joins us to dive deep into the art of strategic storytelling and brand transformation. With over 25 years of experience, Tim has mastered the craft of turning brand narratives i…
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Moments that Matter: Transforming Culture Through Strategic Messaging with Linda Carlisle
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35:43Episode 56 Frederick Dudek (Freddy D) Moments that Matter: Transforming Culture Through Strategic Messaging with Linda Carlisle Communication is the backbone of business success, and in this episode 56, we’re diving deep into how effective messaging can transform tumultuous times into opportunities for growth. I’ve got Linda Carlisle founder of COM…
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Global Insights: Eric Dingler’s Marketing Momentum Framework
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42:43Episode 55 Frederick Dudek (Freddy D) Global Insights: Eric Dingler’s Marketing Momentum Framework Eric Dingler, founder of In Transit Studios, joins us to share his unique insights on marketing strategies honed over three years of living as a full-time digital nomad with his family. With more than 25 years of marketing experience under his belt, E…
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The Art of Business Turnaround with Stewart Ervin
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41:06Episode 54 Frederick Dudek (Freddy D) The Art of Business Turnaround with Stewart Ervin Stewart Ervin's journey through the business world is nothing short of inspiring. Starting his first business at the tender age of 16, he navigated the tricky waters of entrepreneurship and corporate life, ultimately discovering his true passion for helping smal…
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Against the Ordinary: Redefining Leadership for True Success with Isabelle Fortin
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40:43Episode 53 Frederick Dudek (Freddy D) Against the Ordinary: Redefining Leadership for True Success with Isabelle Fortin Isabelle Fortin's insights on leadership and team dynamics are the focus of today's discussion. She shares her unique journey from the Royal Canadian Air Force to founding Against the Ordinary, where she emphasizes the importance …
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Unlocking the Secrets of Estate Planning: How Oscar Vasquez Is Changing the Game
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33:51Episode 52 Frederick Dudek (Freddy D) Unlocking the Secrets of Estate Planning: How Oscar Vasquez Is Changing the Game Oscar Vasquez, founder of estatedocprep.com, shares crucial insights into the importance of estate planning and how it can safeguard families from the burdens of probate. With a staggering 68% of Americans lacking a valid will or e…
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Spaghetti Shack Success: Joey Palomarez's Recipe for Community and Growth
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39:30Episode 51 Frederick Dudek (Freddy D) Spaghetti Shack Success: Joey Palomarez's Recipe for Community and Growth Joey Palomarez, the President and CEO of the Spaghetti Shack, shares his journey from growing up in a family of restaurateurs to launching a community-focused pasta business with his childhood friends. The Spaghetti Shack is not just abou…
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The Unexpected Entrepreneur: Stu Selbst’s Path to StuTech Success
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44:43Episode 50 Frederick Dudek (Freddy D) The Unexpected Entrepreneur: Stu Selbst’s Path to StuTech Success Stuart Selbst, the founder of StuTech, shares his inspiring journey of creating an IT services company dedicated to helping seniors navigate technology with ease. With over 30 years of experience in the tech industry, Stuart emphasizes the import…
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From Navy to Leadership Coach: Patrick McNeil's Voyage to Transforming Organizations
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40:35Episode 49 Frederick Dudek (Freddy D) From Navy to Leadership Coach: Patrick McNeil's Voyage to Transforming Organizations Patrick McNeil, a seasoned leadership development professional and executive coach, shares his journey from a distinguished 27-year career in the US Navy to founding Charthouse Solutions. He emphasizes the critical importance o…
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The Power of Quiz Marketing: Boosting Lead Conversion Rates with Maxwell Nee
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31:25Episode 48 Frederick Dudek (Freddy D) The Power of Quiz Marketing: Boosting Lead Conversion Rates with Maxwell Nee In this episode of the Business Superfans Podcast, Maxwell Nee, the Chief Revenue Officer at ScoreApp, shares his journey from a successful business coaching consultant to a key player in the innovative world of quiz marketing. With an…
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How to Transform Your Marketing Strategy with Relationship-Driven Insights with Cairo Marsh
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40:47Episode 47 Frederick Dudek (Freddy D) How to Transform Your Marketing Strategy with Relationship-Driven Insights with Cairo Marsh Cairo Marsh, an entrepreneur and marketing expert, joins the Business Superfans podcast to discuss the importance of building genuine relationships in business. He emphasizes that successful marketing goes beyond mere tr…
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Ask Brittany Anything | Answering Your Top Questions
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38:40I’ve been collecting your questions all season long for this special Q&A season three finale! In this episode, my second-in-command, Alix Steinberg, joins me to ask all your burning questions. Here’s a sneak peek at some of the topics we covered: Do you think other celebrities and musicians have started to copy Taylor Swift’s strategies? What was y…
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The UnNoticed Entrepreneur | Building Business Superfans with Guest Frederick Dudek
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33:03Jim James interviews Frederick Dudek who joins the podcast to discuss the concept of "super fans" and their crucial role in transforming businesses. A super fan is defined as a stakeholder who actively advocates for a brand, often without any direct benefit, similar to passionate sports fans. Frederick shares his extensive experience in both engine…
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Robert Glazer | Rethinking Two Weeks’ Notice
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33:27I always say that how you exit an employee from your organization is just as important as how you onboard them. In this episode of the Creating Superfans podcast, I sit down with Robert Glazer, award-winning entrepreneur and author of Rethinking Two Weeks’ Notice, to explore a better way to handle employee transitions. Robert shares the concept of …
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Transforming Construction Relationships: Insights from Follow Up CRM's Erick Vargas
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34:50Episode 45 Frederick Dudek (Freddy D) Transforming Construction Relationships: Insights from Follow Up CRM's Erick Vargas Erick Vargas, co-founder and COO of Follow Up CRM, shares invaluable insights into the construction industry's unique needs for customer relationship management. He highlights how traditional CRMs often fall short when it comes …
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Bob Kaufman | Lessons in Global Franchising and Brand Adaptation
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36:36In this episode of the Creating Superfans podcast, I sit down with Bob Kaufman, president of international at Xponential Fitness, to dive into the art of global franchising. Bob shares fascinating stories from his career, including the expansion of brands like Club Pilates, Coffe Bean & Tea Leaf, and Tower Records into international markets. We dis…
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How to Capture Media Attention: Insights from eReleases Founder Mickey Kennedy
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45:23Episode 44 Frederick Dudek (Freddy D) How to Capture Media Attention: Insights from eReleases Founder Mickey Kennedy Mickie Kennedy, founder of eReleases, joins Freddy D to discuss how his platform empowers solopreneurs and small business owners to effectively distribute press releases to a wide range of news outlets. With over 25 years of experien…
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Creating Superfans During the Black Friday Chaos
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29:19The holiday season is the perfect time to turn one-time shoppers into lifelong superfans, but it takes intentionality. In this episode, I’m sharing the three biggest mistakes businesses make during Black Friday and beyond—like focusing only on acquisition, bombarding customers with overwhelming marketing, and ignoring loyal superfans. I’ll give you…
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Cultivize Your Relationships: Jason Kramer's Guide to Effective CRM Implementation
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43:54Episode 43 Frederick Dudek (Freddy D) Cultivize Your Relationships: Jason Kramer's Guide to Effective CRM Implementation Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/4g0D5zc Kindly Consider Supporting Our Show: Support Business Superfans Podcast Jason Kramer, founder and CEO of Cultivize, shares inval…
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High Tech and High Touch Personalization
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19:43In this episode of the Creating Superfans podcast, I dive into the third pillar of my SUPER Model framework: Personalization. I explore the powerful impact personalization has on the customer experience, emphasizing the need for a balance between high-tech and high-touch approaches. I share some heartwarming examples and innovative strategies from …
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Navigating Financial Planning: Essential Insights for Small Business Owners with Griffin Gaughran
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42:51Episode 42 Frederick Dudek (Freddy D) Navigating Financial Planning: Essential Insights for Small Business Owners with Griffin Gaughran Griffin Gaughram joins the Business Superfans podcast to share his journey from aspiring doctor to financial planner, emphasizing the importance of building relationships and understanding financial management in b…
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Engaged and Retain: Frederick Dudek's Methods for Building a Superfan Community
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36:46Episode 41 Guest Appearance Engaged and Retain: Frederick Dudek's Methods for Building a Superfan Community Frederick Dudek joins Katie Harris on the Nursepreneurs podcast to share his insights on transforming clients into "superfans" who act as enthusiastic advocates for your business. He emphasizes the importance of empathy and understanding cust…
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Dr. Joseph Michelli | Mastering Micro and Macro Customer Experience Strategies
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33:31I’m delighted to welcome Dr. Joseph Michelli to the Creating Superfans podcast! He’s an organizational consultant, the author of nine bestselling business books, and an internationally renowned customer experience speaker and expert. You’ll hear us chat about the customer experience master's degree program he designed for Campbellsville University,…
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Steve Pratt | How to Earn Your Customers' Attention
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35:32In this episode of the Creating Superfans podcast, I sit down with Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers. He is also the co-founder of the world's first branded podcast agency, Pacific Content, which was named one of Entrepreneur's 100 Brilliant Companies. Steve and I discuss how brands can overpower apathy a…
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How to Earn More Referrals In Your Business
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20:02If you've listened to this podcast before, you know that I constantly say "If your customers aren't telling their friends about you, you're in trouble." So in today's episode, let's actually talk about HOW to get your customers to refer you to their friends. It's not enough to create an exceptional experience worth sharing - that's the barrier to e…
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Rhea Lana Riner | Scaling A Customer-Centric Franchise
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30:17I’m excited to share a conversation with a truly inspiring entrepreneur. Joining us this week is Rhea Lana Riner, the founder and CEO of Rhea Lana's Children's Consignment—an award-winning franchise with over 125 locations in 26 states. Rhea Lana’s journey began with a simple consignment event in her living room, aimed at helping local families. We…
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Unlocking Superfan Potential: Transforming Mindsets and Relationships with Merianne Drew
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34:28Episode 40 Frederick Dudek (Freddy D) Unlocking Superfan Potential: Transforming Mindsets and Relationships with Merianne Drew Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an enlightening chat with Merianne Drew , a health and life coach who shared her incredible journey from health coaching to life coaching. W…
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Gary Arndt | The Secret Sauce Behind One of the World’s Most Successful Podcasts
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42:45This episode is a treat for me because I get to talk to someone that I'm truly a SUPERFAN of! I’m chatting with Gary Arndt, the host and solo mastermind behind the wildly successful Everything, Everywhere, Daily podcast. Gary and I discuss his fascinating journey from an award-winning travel photographer to podcast host, the power of consistency an…
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Interview Questions and Tips for Hiring Customer-Centric Employees
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19:02Identifying the right members to join your team is a critical part of building a SUPER brand. Whether it’s because of a desire to fill open positions quickly or just a lack of due diligence in the hiring process, too many brands take an attitude of “anyone can do this!” and hire the first person to apply. Some people aren’t wired for customer servi…
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Leadership Lessons from Gordon Parkman: Empowering Teams for Growth
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40:47Episode 39 Frederick Dudek (Freddy D) Leadership Lessons from Gordon Parkman: Empowering Teams for Growth Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/47Nsnck Kindly Consider Supporting Our Show: Support Business Superfans Podcast Gordon Parkman, a seasoned expert in electronics manufacturing and busi…
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Erin King | How to Optimize Your Personal Energy for Success
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36:55I often say that, if people leave most of their interactions with you feeling better than they felt before the interaction started, you’ll build a reputation as someone people want to be around, or somebody they want to do business with. Your customers, your colleagues, your vendors, and even your acquaintances will want to spend more time with you…
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Elevate Your Brand: How Thoughtful Unboxing Experiences Drive Customer Loyalty with Tyler Delarm
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36:59Episode 38 Frederick Dudek (Freddy D) Elevate Your Brand: How Thoughtful Unboxing Experiences Drive Customer Loyalty with Tyler Delarm Hey Superfans, Freddy D here! In this episode of the Business Superfan Podcast, I had an awesome chat with Tyler DeLarm from On Digital. We dove into how businesses can boost customer engagement and loyalty through …
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David Avrin | Be Ridiculously Easy to Do Business with
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35:19What’s the number one thing customers want from a business? More often than not, it’s convenience. If you want to make money, make things easy. In this episode of the Creating Superfans podcast, I’m joined by David Avrin, author of Ridiculously Easy to Do Business With, to explore how simplifying the customer experience can be your biggest competit…
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Revisiting My Shark Tank Experience 10 Years Later
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37:35It’s been TEN years since I filmed my episode of Shark Tank! In this episode of the Creating Superfans podcast, I’m taking you on a trip down memory lane, sharing what it was like to audition for, prepare for, and film the show. I also talk about what *really* happened after our pitch, and how the airing of this episode eventually changed my career…
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Blake Morgan's Blueprint for Customer-Focused Leadership
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26:27In this episode of the Creating Superfans podcast, I’m joined by the woman that Meta has called “the queen of CX”, and I am lucky enough to get to call a friend, Blake Morgan. Blake is a CX futurist and author of three amazing books on customer experience, including her newest, The 8 Laws of Customer-Focused Leadership. Blake and I are very aligned…
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Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy
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37:25Episode 37 Frederick Dudek (Freddy D) Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an inspiring chat with Paige Wilson, a health coach who transitioned from a successful career in media sales to transforming lives through he…
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Mo Bunnell on How to Build Relationships that Transform your Career
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34:09Occasionally I read a book and think, "Damn! I WISH I had written this book!!" This is one of them. It’s called Give to Grow and author Mo Bunnell is the guest on this week’s episode of the Creating Superfans podcast! Mo is the founder and CEO of a global business development consulting firm, Bunnell Idea Group (BIG). Through his trademarked, scien…
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Unleash the Power of AI: Transform Your Stakeholders into Raving Fans!
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13:12Episode 36 Frederick Dudek (Freddy D) Unleash the Power of AI: Transform Your Stakeholders into Raving Fans! Hey there, it's Freddy D, your host of the Business Superfans Podcast! In this episode, I dive into the incredible power of AI to transform your stakeholders—employees, customers, and business partners—into passionate superfans. We chat abou…
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Five-Step Trick for Understanding Your Customer’s Story
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25:16Superfans are created at the intersection of YOUR story and every CUSTOMER’S story. They are forged at that magical, overlapping point where it becomes obvious that you share a common purpose or passion. Your thing matters and is relevant to their thing. I’ve done several episodes of this podcast focused on crafting and sharing your story. So, in t…
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Shama Hyder on Navigating Generational Shifts and New Consumer Dynamics
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39:32Shama Hyder is the CEO of Zen Media, a global marketing and digital PR firm. She's an award-winning entrepreneur, having been honored by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She's a bestselling author of two books and is widely known as the Zen Master of Marketing. Shama and I discuss…
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Creating Superfans: Kara Jensen’s Be Outdoors Arizona Hub Connects Agencies and Outdoor Enthusiasts
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23:53Episode 35 Frederick Dudek (Freddy D) Creating Superfans: Kara Jensen’s Be Outdoors Arizona Hub Connects Agencies and Outdoor Enthusiasts Hey there, Freddy D here! In this episode of the Business Superfans podcast, I had an inspiring chat with Kara Jensen , the owner of Be Outdoors Arizona. We dove into her journey of turning a struggling conservat…
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Dan Michaeli on Transforming Customer Support with AI
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32:22Dan Michaeli is the co-founder and CEO of Glia, a digital customer service platform that seamlessly integrates various modes of communication into one “channel-less” interface. In other words, customer interactions evolve as the conversations do in the digital-first world: moving easily between voice and screen, virtual AI assistance, and live huma…
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How to Turn Rejection into Opportunity: Winning Sales Strategies from Ironman Finisher Rich Greene
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42:31Episode 34 Frederick Dudek (Freddy D) How to Turn Rejection into Opportunity: Winning Sales Strategies from Ironman Finisher Rich Greene Hey there Superfans Superstars, Freddy D here! In this episode of the Business Superfans podcast, I had an inspiring chat with Richard Greene , who shared his incredible transformation journey. At 50, facing healt…
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15 Low-Cost or No-Cost Ways to Improve Your CX
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26:54Welcome back to season three of the Creating Superfans podcast! Over the hiatus, I've been busy speaking at dozens of events, and I've had the pleasure of meeting leaders from just about every industry you can imagine. One question I get all the time when I speak is, "What can I do to fix my CX that's really easy?" Everyone's always looking for low…
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The Art of Mind Management: Strategies for Thriving in Business and Life with Lisa Kneller
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40:41Episode 33 Frederick Dudek (Freddy D) The Art of Mind Management: Strategies for Thriving in Business and Life with Lisa Kneller Hey, Superfans Superstars! In this episode, I had an inspiring chat with Lisa Kneller , a life coach with a fascinating journey from advertising to coaching. We dove deep into the importance of mind management in both per…
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