The Luxury of Choice podcast is a sales skills and knowledge podcast brought to you by the training team of george james ltd. Each month Jonathan Cooper, Pru Layton and Steve Vaughan discuss various aspects of technical sales methodologies and skills. The mid month show features a guest interview with a subject matter expert in a relevant field. George james ltd is a specialist training, executive recruitment and consulting business operating in the life science, laboratory equipment, medica ...
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Sales & Business Growth for Busy Entrepreneurs | Small Business, Sales Skills, Business Growth Strategy, Time Management
Lindsay Fletcher | Sales Skills & Strategy, Small Business Owner, Christian Entrepreneur
Sales & Business Growth for Busy Entrepreneurs | Small Business, Sales Skills, Business Growth, Lead Generation, Lead Management, Time Management Your go-to podcast for actionable insights and strategies to scale your business and boost your sales. Are you an entrepreneur who: --> Struggles to meet your sales goals despite working really hard? --> Feels like you’re constantly working but not seeing the growth you desire? --> Wants to learn sales skills and business strategies that align with ...
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The Best of Sales Skills. Sales Tactics for Today's Sellers. If you want the latest tactics and strategies that you can use to be more effective in your sales and outreach? Then this is for you. Sales Development and Prospecting is hard whether you prospect via social, video, phone or carrier pigeon. We bring you a broad range of strategies all salespeople can employ to start more conversations with their ideal clients. Designed to help Business Development teams, Sales Development Reps, Acc ...
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This is Sales Skills Saturday. I will invite three sales champions to discuss the sales process. 3 experts, 2 moderators, 1 Hypnotist and YOU!
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Sales war stories, theories, and tactics to help you sharpen your skills from Dominique Wilkins, author of Dominate Sales: 18 Codes for Success.
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32. Defining your business DNA for sales growth
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Defining Your Business DNA Hey Sales Squad! Welcome back to Sales & Business Growth for BUSY Entrepreneurs. I’m your host, and resident sales and business nerd, Lindsay Fletcher, and this podcast is the place for small business owners to learn sales skills, business growth strategies, and how to squeeze more out of your day. I have a FREE new-to-yo…
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Who's afraid of Ghosting? Why customers don't get back to you, and what can you do about it
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After the summer break, the george james team are back with season 2 of the podcast. In this episode, Steve, Pru and Jayne discuss the topic of ghosting in sales. They define ghosting as when a customer or prospect stops responding to calls, emails, or other forms of communication. The hosts explore the reasons why ghosting happens, such as misalig…
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31. Sales Growth Tracker Tool - The way to figure out what's growing your business
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Sales Growth Tool - A way to track what’s actually growing your business (BONUS EPISODE) Hey Sales Squad! Welcome back to Sales & Business Growth for Entrepreneurs Podcast. I’m your host Lindsay Fletcher, and this podcast is the place for small business owners to learn and implement sales skills, business growth strategies, and figure out how to be…
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30. Sales Tips: How to sell without being "Salesy"
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6 Tips on Selling without feeling “Salesy” Hello and welcome back to Sales & Business Strategy for Women Podcast. This is the place for female entrepreneurs to learn and implement sales skills, business growth strategies, and figure out how to better manage your time!. I’m Lindsay Fletcher, your host for Sales & Business Strategy for Women. Thank y…
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29. 5-minute Sales Tip - Using Role Play to Improve Sales Skills
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Hello & welcome back to Sales & Strategy for Women Podcast! If you want to learn sales skills, sales strategy, and time management so you can focus on what matters, you are in the right place! Today, my 5 minute sales tip is to role play and do it regularly! Role playing How to improve sales skills | How to increase sales | How to grow business Rol…
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28. How to Identify Objections in Sales Converstions
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Episode 28 - How to Identify Objections in Sales Conversations Hello and welcome back to Sales & Business Strategy for Women Podcast where we talk all things Business Growth! If you are wanting to learn or uplevel sales skills, business growth strategies, and how to manage your time while doing it, you are in the right place! —---------------------…
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27. Five Business Lessons from the Paris Olympics 2024
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5 Business Lessons from Paris Olympics 2024 Hello and Welcome to Sales & Business Strategy for Women where we talk all things Business Growth! If you are wanting to learn or uplevel your sales skills, business growth strategies, and how to manage your time while doing it, you are in the right place! We just wrapped up watching the Olympic games and…
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🎙️ 🤝 Getting referrals in a tough market.
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Today's show is all about referrals, how to get them and what you’re probably doing wrong. It’s a tough market right now, and it’s the perfect time to examine your referral strategies to drive new business conversations. Today’s techniques work equally well if you’re an Entrepreneur, an AE or an SDR. We all know the numbers around referrals. A smal…
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Behind your Sales Target? Here's what you need to do.
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In this episode, Steve, Pru and Jonathan discuss what to do if a salesperson is behind target. They emphasize the importance of not panicking and instead evaluating why they are behind and taking ownership of their actions. They suggest reflecting on what they have been doing and identifying any areas for improvement. They also discuss the differen…
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Mark Davison - CEO of Grant Instruments- leading a scientific equipment manufacturer in 2024
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In this episode of The Luxury Choice podcast, host Steve Vaughan interviews Mark Davison, the CEO of Grant Instruments, a scientific equipment brand. Mark shares his background and career journey, including his experience in the pharmaceutical industry and his role in preventing the production and distribution of fake drugs. They discuss the role o…
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Closing and Agreeing the Next Steps in Sales
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In this episode, Steve and Pru discuss the topic of closing in sales. They define closing as the final step of the sales process where the customer agrees to place an order. However, they also emphasize that closing is not just about getting the order, but also about getting commitment to the next step in the sales process. They discuss the importa…
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Samuel Issacs - Digital Marketing in the Medical Devices Industry
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In this interview episode, Steve chats to Samuel Issacs. Sam is the Head of Marketing at Niox. He discusses the impact of digital marketing on the medical devices industry and the importance of internal marketing. He shares insights on marketing strategies, the role of passion in marketing, and the use of LinkedIn for marketing activities. The conv…
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Facing Objections in the Sales Process
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In this episode, Steve, Pru and Jonathan discuss customer objections in the sales process. They define customer objections as concerns or disagreements raised by customers that can halt the sales process. They explore the reasons why customers raise objections, including misunderstandings, competitor influence, biased opinions, and the need for cer…
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🎹 🎤 Classic Episode. Jay Jenson, Selling authentically.
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Jay Jensen isn't the CEO of Sales Inc, nor has he written an best selling sales book. Even though his profile says that he has. Jay is his own man in his own way and there's a great lesson in here for everyone. I hope you get a big belly laugh from listening to Jay. You will quickly hear why Jay is able to disregard all the rules on LinkedIn and st…
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Jo Keeler: Building effective teamwork using Belbin team roles
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In this episode, Steve Vaughan interviews Joe Keeler, the Managing Director of Belbin Ltd. They discuss the concept of Belbin team roles and how they can help teams work better together. The Belbin team roles theory originated from research conducted at Henley Business School in the 1960s and has since been applied in various industries. The theory…
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🎙️ 📧 Email Tear down and Rebuild. Common sales email mistakes.
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Most sales emails make the same 5 mistakes. This is a more visual episode than usual. Why not catch this one on YouTube https://youtu.be/VoGp4KmHy24 In this short 'tear down' I take a good email and make it rock. Common mistakes are. 📈 All about you 📈 Too long 📈 False compliments 📈 External links 📈 A CTA that asks for too much What do you think? Is…
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In this second of a two part series on effective negotiations, Steve, Pru and Jonathan discuss the practical aspects of negotiating with a professional purchaser. They talk about how to achieve a win:win, how to effectively trade, seeking agreement, why you can enjoy a negotiation, why you shoudn't offer percentage discounts, and why the purchaser …
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🎙️ 🎓A Harvard Professor's research on how to get to 'yes' faster.
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In this short episode, you’ll hear the incredible story of how the first female Harvard professor of psychology determined that one word can increase your email response rates, meeting acceptances, and almost any scenario in which you need to ask for compliance. For example, from a prospect, client, or even a colleague. How did she prove that? What…
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Manel Berga - Successful social selling using LinkedIn
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In this episode, Steve's guest is Manel Berga. Manel is responsible for lead generation and lead management for Novonesis, with a particular focus on using LinkedIn to find, nurture and actively manage prospects using LinkedIn. Steve and Manel discuss how sales people can proactively identify and reach out to potential customers successfully and ef…
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🎙️ 🚩 How to avoid "No Decision" - The Shortest Course on Sales.
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Here's the shortest course on sales. I used this methodology to win almost 3years of sales coaching with Coca-Cola's New Business Team years ago. Whenever you’re crafting a pitch or a conversation, you should use this framework 1: Why should they do anything at all? 2: Why should they do it now? 3: Why should they do it with you? Most sellers do it…
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26. Creating Margin in Small Business
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Hi friend! Today's episode is all about creating margin in our small businesses and in our personal lives so that we can create, problem solve, and continue growing our small businesses. In this episode, I discuss the symptoms of constantly being in a state of hustle, hurry, or busy, and why we feel that way. Once we've identified the symptoms of h…
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In this first of a two part series, Steve, Pru and Jonathan look at what are the key steps in planning and preparation for an effective negotiation. They discuss, amongst other topics: What is a Win/Win Knowing your position before starting the negotiation Who should be on the team Should you take your boss Why you should look forward to a negotiat…
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25. 5 Ways to Grow Your Business God's Way
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Hey Friends! Welcome back to Small Business Sales & Strategy Podcast! Today's episode is a faith-based on where I share 5 ways to grow your business God's way. Even if you aren't a Christian, I hope you'll take a listen because these things are applicable to all of us as women in small business - building community, serving, breaking up with busy, …
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Jiteen Ahmed- Purchasing and supplier engagement at a leading UK university
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In this Luxury of Choice interview episode, Steve meets Jiteen Ahmed. Jiteen is Head of Technical Services in the colleague of Health and Life Sciences at Aston University, UK. He is also chair of the Southern Universities Purchasing Consortium. In a wide ranging discussion, Jiteen and Steve discuss : Why suppliers to UK universities MUST have a su…
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🎙️ 🧠 The real reason why your deals are stalling.
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Would your prospect be surprised that they were listed as an Opportunity in your CRM? Today, I’ll share the big mistake people make that creates ghosting, slows down closing and reduces conversion. Ok, so the big mistake I see lots of sellers making is they fail to recognise that the way you open a conversation or an opportunity has a direct impact…
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Decision Makers - how to get to see them and what they will want to talk about
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In technical sales, at some stage in the sales process we have to engage with ultimate decision makers. Often senior people in the account, they are unlikely to want to have technical conversations; instead they will want to know about return on investment Investment, any pereceived risk, and how any purchase would fit into the organisation's strat…
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24. How to Prepare for Your Next Sales Call
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Welcome back to Small Business Sales & Strategy Podcast! One of the biggest mistakes that I see business owners and sales reps make is going into meetings or calls unprepared. You want to walk away from your sales calls with more information and ideas on how to move to the next steps, but you can't do that if you don't walk in prepared. In today's …
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🎙️ 🤷♀️ Simplifying Sales: Bob Marsh
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People are twice as likely to say yes to your request than you think. According to Demandbase, Bob Marsh was one of the Top 25 sales executives to learn from in 2022. He is a keynote speaker and Chief Revenue Officer. He has spoken all over the USA, including at events as prestigious as Dreamforce. In this episode, Bob talks to us about simplifying…
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23. Micro Niche Your Marketing with guest Geovanna Burgess White
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Thank you so much for joining me for today's episode! Have you ever wondered why people don't know what you do in your business? You've told them all of the things that you do, your social media says all of the things that you do, and so does your website. Well, that might just be the problem. If you are talking about all of the things that you do,…
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Why Cold Calling isn't Dead - Anthony Stears, The Telephone Assassin
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In this Luxury of Choice Interview show, Steve talks to Anthony Stears, The Telephone Assassin. Anthony is a leading expert on Telephone Engagement, specialising in helping businesses to improve customer service and sales results via the telephone. They discuss: How to get more appointments using the phone What are the " 3P's" of proactive telephon…
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22.How to Provide Excellent Customer Service
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Hey there! Welcome back to Small Business Sales & Strategy podcast! I'm so happy you are joining me for our 22nd episode! Today, we are talking about customer service as a part of your sales process. How many times have you called a company about a bill or a problem and you are sent through an automated system only to end up frustrated because you …
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✋ 🎙️ Reduce your meeting no shows with this simple, proven process.
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Are you just like me and get excited about the prospect of a new client conversation only to get really disappointed when you get a' meeting cancelled' notification a couple of hours out from the meeting? That really sucks. Well, chances are you can take some of what we've learnt from booking hundreds of meetings every month and having a no-show ra…
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🎙️ Guest Podcast: Sales Fundamentals. Jacob Kearnes (Investor Intelligence)
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I thought a good way to start the year would be with a guest episode from an interview I did very late last year. The show was called “The Investor Intelligence Podcast” and hosted by a young man called Jacob Keanes, a nice guy a great podcast. The reason I thought I’d start here is this chat covers a lot of the fundamentals of being good at sellin…
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Professional Product Demonstrations - The Do's and Don'ts
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Product demonstrations are a key part of any sales process in technical equipment sales. In this episode Steve, Pru and Jonathan discuss the do's and don't of a great demonstration; including how to prepare, the key questions to ask, the importance of timing and what is a "puppy dog close"! The team also discuss some questions from listeners to the…
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21. The Number One Thing Small Business Owners Miss in Sales Conversations
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Welcome back to Small Business Sales & Strategy podcast! I'm so glad you are joining me today! Today, I'm sharing the number one thing that I believe small business owner miss in sales conversations and speaking about their business. If you have listened to this podcast very long, you probably have an idea! I believe that biggest mistake that small…
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🚀 🎙️ Best Of The Best: Holding Prospect Accountable: Kristie Jones.
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Kristie Jones is a high-energy, high-IQ, and low-BS sales professional. There is some great tactical stuff in this episode, delivered in very clear language. In fact, this episode is so good I shared the pre-release recording with two of my clients so they could access Kristie's ideas as soon as possible. I knew I was going to enjoy this conversati…
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Debbie Airey- Experienced Sales Leader at Halma plc- A Luxury of Choice Interview
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For this interview episode Steve talks with Debbie Airey. Debbie is an experienced and successful Sales Leader within Halma plc, a global group of life saving businesses, and one of the UK's most admired companies. After 4 successful years with the Halma business Crowcon, where she has doubled sales, she is starting a new role at another group busi…
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Welcome to the 20th Episode of Small Business Sales & Strategy Podcast! I cannot believe we are at 20 episodes already!!! Time flies when you are having fun! Today's episode is about delegation in small business. In our small business, we have been evaluating our daily, weekly and monthly tasks, and where we can do a better job. Some of the discuss…
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🎙️ 📅 Best of the Best: Your Own Sales Kick Off - Dean Mannix
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We are revisiting Dean Mannix’s very popular episode on how to run your own sales kick-off. Not only is it a great episode - it’s about that time of year for you to start thinking about your sales kick-off and this is as good an outline as you’ll get. There are also a bunch of valuable downloads on his website. https://deanmannix.com/ Catch all ver…
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19. Choosing Your Hard in Small Business
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Welcome to Small Business Sales & Strategy podcast! I'm so happy you are here with me! In today's episode, I talk about "Choosing your hard" when it comes to your small business and your life. We all have hard things to do and hard things going on in our lives. For me, staying on track and keeping up with the so-called mundane day to day tasks are …
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10 great New Year's resolutions for salespeople in technical sales
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Steve, Jonathan and Pru are back for the first show of 2024, and their topic is 10 great New Year's resolutions for salespeople in technical sales. They discuss: Why the start of the year is a great time to work on your personal development Why looking back on what you did- or didn't- do last year is a great place to start your plans for 2024 Why s…
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🎙️ 😎Best of the Best: Kay Miller - Kick Sales Fears Butt
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If there’s one thing that’s universal for sellers it’s sales fear. Fear of rejection, Fear of cold calling, Fear of failure, Kay’s episode on how to handle sales fear makes it into the best of the best simply because it’s so foundational, so fundamental that if we don;t get this right we will struggle with all other parts of selling. I hope you enj…
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18. Consistency in Small Businesses equals Sales Success
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Happy New Year!!! I hope 2024 is off to a great start for you and your business! I have lots of fun and amazing things planned for 2024 and you do NOT want to miss it! So, join my *FREE* Facebook Community HERE! In today's episode, I share the ONE thing that I believe makes or breaks small businesses...and it's probably not what you think! As the y…
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🎙️ 📞 Best of the Best: Why you need to make at least 4 dial attempts for each prospect.
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This super short episode is based on the first-hand research we’ve done to work out when people pick up and as the title suggests - you need to make 4 dials per prospect as a minimum. The best thing about this is it's based on Australian research. So you know it's relevant for you. Catch all versions of me here. https://linktr.ee/markmcinnes Linked…
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🎙️ ⬆️ The Best of the Best: James Watson 170 meetings in 14 weeks
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This episode we are revisiting James Watson’s episode on how he got 170 meetings in just 14 weeks. James Watson has been on the podcast 1,000 times. (Ok maybe not 1,000) but he is our most featured guest and that’s because he always has some innovative and powerful ways of engaging with prospective clients. He is also our most popular podcast guest…
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Looking back on 2023, plus plans for 2024
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This special holiday season episode features Steve reflecting on 2023 and outlining the plans for the show in 2024. We want to hear from you! If you have any sales or business related question you would like to ask the team, or if you have a suggestion for a guest interview we would love to hear from you. Email us at podcast@georgejames-training.co…
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17. Serving Through Selling Workshop from December 12th inside Small Business Community for Women Facebook Group
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Thank you for joining me for another episode of Small Business Sales & Strategy Podcast! Today's episode is a workshop recording from my *FREE* Facebook Community (CLICK HERE TO JOIN!) called Serving Through Selling! I talk about the definition of sales, how to effectively communicate with your customers, team, and in personal relationships when tr…
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📅 🎙️ 3 Big Prospecting Predictions for 2024: David Kreiger.
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3 Big predictions for sales in 2024. David Kreiger is the President of SalesRoads. A Lead Generation, Appointment Setting business in the USA. David has a bunch of experience in the outbound space and today he shares his 3 big predictions for 2024. Of course, we go into a bunch of detail about those three predictions, but as the headline his three …
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The Culture Challenge and the impact of toxic culture in business
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For this month's interview show Steve talks with three HR and business professionals about the impact of culture on sales and business. Becky Crisp, Katy Davies and Jo Boyd discuss with Steve: How company culture is not just about having some words on a piece of paper! Why culture doesn't (just) come from the boardroom but from the whole organisati…
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16. All about Sales and Marketing Strategy Sessions
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Welcome back to the show! Since my last episode (#15), I received some questions about my Sales & Marketing Strategy Sessions. So today, I share who these sessions are for, what the process is for scheduling these sessions, and what you will get out of them! Don't forget to join my FREE Facebook Community Here! I'm hosting a *FREE* workshop inside …
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