Bedste Perfect Afternoon-podcasts (2024)

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EP69 - Google Core Spam 2024 Update, Profits & AI 18:54

1M ago18:54

18:54

In this episode, we dive into the latest developments in the world of search and AI, focusing on Google’s Search Generative Experience (SGE) and OpenAI’s ChatGPT-4.0. We'll explore the current issues with Google's SGE, including how it’s causing disruptions in search results and impacting organic traffic for businesses. We’ll discuss the challenges…

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EP68 - Google Core 2024 & Why SEO Will Never Die 27:18

2M ago27:18

27:18

In the podcast "Google Core 2024 & Why SEO Will Never Die," hosts Gary and Dwight explore the implications of Google's latest core update and discuss why SEO remains essential due to Google's ongoing changes to optimize ad revenue. They emphasize the need for businesses to focus on building user-centric websites and strong brands, with SEO as a str…

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EP67 - Recent Ranking Tremors, Ideas to Serve Content That Stand Apart 23:18

3M ago23:18

23:18

One month following Google's March 2024 Core Update, the digital landscape has experienced significant SERP (Search Engine Results Page) volatility. This article examines the fluctuations over the past 30 days, identifying which sectors have been most impacted. As we navigate through these changes, it's crucial for businesses and content creators t…

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EP66 - Navigating the Waves of the Google Core Update Mid-Swing 17:27

3M ago17:27

17:27

With the digital landscape shifting under the feet of content creators, marketers, and webmasters, this episode offers timely insights into how the update is reshaping online visibility and search engine rankings. We'll dissect the 2024 Core update's early impacts, identifying who's winning and who's losing in the SEO game and tips on what to do no…

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EP65 - Boost Your Business with Schema Markup 12:02

3M ago12:02

12:02

Discover the top 10 reasons why schema markup is essential for enhancing your website's SEO, visibility, and user engagement. Implementing schema markup is a strategic move that can significantly enhance your website's interaction with search engines and users alike, leading to better visibility, higher engagement, and ultimately, improved business…

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EP 64 - AI Privacy Concerns for Business & Consumers 14:36

4M ago14:36

14:36

Google's Gemini AI spotlights privacy concerns, urging careful consideration of data shared with AI, including company websites. It's vital to scrutinize permissions and confidentiality measures to prevent unwanted AI access to sensitive information. Discussing these issues is crucial for awareness and safeguarding data security in the evolving AI …

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EP 63 - Industry & SEO Chat: New Apple Product & Google Search Console Changes 23:09

5M ago23:09

23:09

Perfect Afternoon's Dwight, Gary, and Jailyn hopped on a quick call to discuss the tech industry's evolution with Apple releasing a new 3D camera and the changes released on Google Search Console. If you find value in this episode, don’t forget to subscribe and leave a review Follow us on social: ⁠⁠⁠Facebook⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ Visit …

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EP 62 - Thinking SEO in 2024 18:29

6M ago18:29

18:29

In today's challenging SEO landscape, both businesses and freelancers must juggle multiple roles and stay updated with evolving trends, often handling tasks that would usually be spread across a team. Recognizing the complexity of this field, the article emphasizes the necessity of a comprehensive SEO Toolkit for anyone in digital marketing. It pro…

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EP 61 - GA4 Common Mistakes 11:51

7M ago11:51

11:51

GA4 can significantly enrich your data analysis, but it's not without its pitfalls. Navigating GA4's robust landscape requires a keen eye for detail and an understanding of its intricacies to harness its power fully. Here, we'll discuss seven pivotal areas where mistakes commonly occur and how you can adeptly sidestep them. Follow us on social: ⁠⁠⁠…

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EP 60 - GA4 Google Analytics Overview 13:30

7M ago13:30

13:30

Have you switched from Universal Analytics to Google Analytics 4 but are unsure of all the features or mistakes to avoid? We'll help to recap important points and must-do items. Follow us on social: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Visit our ⁠⁠⁠⁠website⁠⁠⁠⁠!

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EP 59 - Can You Prevent AI From Indexing Your Website? 10:56

8M ago10:56

10:56

In the ever-evolving digital landscape, AI bots have become ubiquitous website visitors. While often beneficial, AI bots can sometimes pose threats, making it essential for website administrators to understand their roles and implications. In this latest podcast episode, our founder, Dwight, speaks deeper into this topic, offering insights and reco…

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EP 58 - Conducting Social Media Audits 12:17

8M ago12:17

12:17

Benchmarking your performance is essential, so looking at your main competitors and seeing industry performance averages during a social media audit helps you understand and drill down the exact growth numbers you need to grow your business correctly. In this episode, our marketing team breaks down important elements of a social media audit and wha…

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EP 57 - 7 Digital Marketing Tips for Businesses 32:44

8M ago32:44

32:44

We're diving deep into seven game-changing digital marketing tips every business needs in its toolkit. Join Dwight and Jailyn as they unpack these insights, spanning from SEO and content marketing to the realms of social media and email marketing. Whether you're just beginning your digital journey or fine-tuning an existing strategy, this episode p…

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EP 56 - Customer-Centric: How the Flywheel Prioritizes Customer's Experiences 7:52

8M ago7:52

7:52

Our Marketing Manager Jailyn dives deep into the heart of HubSpot's Flywheel model and uncovers its emphasis on the customer journey. Today, the entire lifecycle of a customer, from the first point of contact to post-purchase interactions, plays a critical role in business growth. We'll explore how the Flywheel model revolutionizes how businesses a…

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EP 55 - HubSpot's INBOUND 2023 Recap & 3 Takeaways 9:05

9M ago9:05

9:05

In today's episode, we're diving deep into one of the year's most anticipated events: HubSpot's INBOUND conference. Every year, INBOUND brings together industry professionals and innovative thinkers to share, inspire, and reshape the world of marketing & sales. Whether you attended INBOUND and are looking for a recap or missed out and want the key …

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EP 54 - 2023 Q4 SEO Checklist 17:31

9M ago17:31

17:31

The holiday season is upon us and if you've not already outlined your game plan for your website, there is never a better time then now! Today we go over 5 core parts to review with your website property and important SEO tips to get you prepped for holiday traffic, leads and sales.

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EP 53 - Performing a Business Website Audit 14:16

9M ago14:16

14:16

When is the last you really took an objective look at your online presence? Do you know who your competition really is, and why? Have you walked through your value proposition and do you communicate it clearly? Today we discuss how to embark on a digital health check and include a handy-dandy checklist you can use.…

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EP 52 - 301 Redirects and Why You Should Care About Them 12:07

9M ago12:07

12:07

How many times have you clicked a link only to taken to a "404 Page Not Found" or, to a page you didn't expect? 301 redirects are important to getting old content recognized and found the way you intended. Many rebuilds and relaunched websites run into these problems and we got a few tips on how what redirects are and how to use them.…

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EP 51 - AI-Powered Content Creation 8:12

9M ago8:12

8:12

In this episode of the Perfect Afternoon Morning Show, we journey into the groundbreaking realm of AI-driven content creation. How can artificial intelligence revolutionize how we craft website content, and is there a place for human touch in this automated era? Whether you’re a tech enthusiast or a content creator wondering about the next big thin…

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EP 50 - Ready for a Website Redesign? What to Know Before You Start 12:47

10M ago12:47

12:47

Diving headfirst into a website redesign can be daunting, but there are a lot of opportunities behind it. Join us in this episode to discuss the critical pre-redesign considerations every site owner must know. From having the right team to assist and understand the importance of site optimization for swift load times to exploring the landscape of n…

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EP 48 - Considerations in WooCommerce - Payments 16:11

10M ago16:11

16:11

Perfect Afternoon's founder, Dwight Zahringer, gives his assessment and recommendations on WooCommerce, one of WordPress's most popular open-source eCommerce plugins.

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EP 49 - SEO AI for Title & Meta Descriptions with Yoast 12:28

10M ago12:28

12:28

New to version 21.0 Yoast introduces AI for your title and meta descriptions. Is it any good and how can :"auto-applying" all features help or hinder your website optimization? Today we dig a little further and offer some nifty tips on how you can make this a part of your marketing mix.

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EP 47 - Deleting Old Website Content & SEO AI 14:08

10M ago14:08

14:08

Old, old pages on your website seem irrelevant? CNET thought so and was "called out" for deleting many to help influence Google rankings. Good idea, or no? Google's Danny Sullivan throws his input along with PA's founder, Dwight Zahringer, giving his assessment on what he'd recommend. In addition discussed is the evolution of AI and what he sees as…

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EP 46 - The Best Uses For Google Search Console In 2023 22:25

11M ago22:25

22:25

Google Search Console is one of the internet giant's most versatile tools, providing users with a suite of options to help keep their website healthy and monitor its successes in search results. In this week's episode, Dwight and SEO Strategist Gary Jones discuss the best uses for Google Search Console in 2023, and why you should add GSC to your li…

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EP 45 - Owning Vs Renting A Website (301: The Redirect Podcast) 30:51

1y ago30:51

30:51

Recorded as 301: The Redirect Podcast by Trademark Productions. Owning vs renting a website is a major decision all businesses, whether small or large, have to make. The choice needs to be made early as it will shape your web marketing strategy and, ultimately, impact your balance sheet for years to come. Both come with viable options, including th…

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EP 44 - Transitioning To GA4 (301: The Redirect Podcast) 15:41

1y ago15:41

15:41

Recorded as 301: The Redirect Podcast by Trademark Productions. Soon, businesses will need to start preparing for the end of Google Analytics 3 and transitioning to GA4 before July 1, 2023. That is the date when the internet giant will be shutting down full support, and standard Universal Analytics properties will stop processing data. It can seem …

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EP 43 - Top 5 Foundational Marketing Strategies (301: The Redirect Podcast) 14:33

1y ago14:33

14:33

Recorded as 301: The Redirect Podcast by Trademark Productions. Each person involved in creating the plan may have different ideas of what foundational marketing strategies to use. Our team at Trademark Productions focuses on strategies from an inbound marketing approach. Doing so allows us to prioritize intentional and helpful efforts at every sta…

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EP 42 - Started a Marketing Plan - Now What? (301: The Redirect Podcast) 10:47

1y ago10:47

10:47

Recorded as 301: The Redirect Podcast by Trademark Productions. A marketing plan is vital and serves as the foundation for your business. With a marketing plan, you define your target market and customers, how your business stands in the industry and against competitors, and set goals and outline the strategies to achieve them. In this week's episo…

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EP 41 - Google Core Updates & What Comes Next (301: The Redirect Podcast) 24:51

1y ago24:51

24:51

Recorded as 301: The Redirect Podcast by Trademark Productions. March's Google Core Update was released halfway through the month, creating some large ripples for those eagerly monitoring for changes to the company's all-important search algorithm. And while the rollout is now complete, it will take weeks to analyze and work out the full effects of…

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EP 40 - Facebook Creator Studio vs. Business Suite (301: The Redirect Podcast) 7:10

1y ago7:10

7:10

Recorded as 301: The Redirect Podcast by Trademark Productions. As businesses rely more on social media to reach their customers, platforms have been fulfilling this need by offering creator resources, like Facebook's Creator Studio. Since the rebranding of Facebook to Meta and the changing needs of business resources, Creator Studio will be sunset…

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EP 39 - Software Patents and IP (301: The Redirect Podcast) 18:59

1+ y ago18:59

18:59

Recorded as 301: The Redirect Podcast by Trademark Productions. Software patents are intellectual property (IP) that gives the holder exclusive rights to an invention or innovation in software. The government grants software patents to the inventor or creator of a new and useful software invention, which grants them exclusive rights to prevent othe…

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EP 38 - Best Job Interview Tips (301: The Redirect Podcast) 18:30

1+ y ago18:30

18:30

Recorded as 301: The Redirect Podcast by Trademark Productions. Since COVID-19, the workforce has drastically change with allowing permanent remote work and working from anywhere in the world. This change opens up a lot of opportunities for applicants and also for employers out there to find new candidates outside of their "normal" region. In this …

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EP 37 - The Impacts of ChatGPT and AI (301: The Redirect Podcast) 36:58

1+ y ago36:58

36:58

Recorded as 301: The Redirect Podcast by Trademark Productions. Artificial intelligence (AI) is revolutionizing many industries by automating processes, increasing efficiency, and improving decision-making. As AI advances, it is likely to have an even greater impact on how businesses operate. In this episode, Dwight, SEO Strategist Gary Jones, and …

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EP36 - UX/UI Importance in Web Design (301: The Redirect Podcast) 19:43

1+ y ago19:43

19:43

Recorded as 301: The Redirect Podcast by Trademark Productions. Website design is essential when considering a new or rebuilt website, but within that process, you should also consider the user's experience with UX/UI testing. User Experience (UX) is essentially how a user interacts with anything online, the ease of doing so, and enjoyment from the…

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EP35 - SEO & The Yandex Leak (301: The Redirect Podcast) 29:24

1+ y ago29:24

29:24

Recorded as 301: The Redirect Podcast by Trademark Productions. In the digital world, search engine optimization (SEO) remains a hot topic that is fiercely debated, and its secrets jealously guarded. Whether your goal is to generate fresh leads or boost traffic to your site, you need to know the latest rules and guidelines touted by the leading sea…

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EP34 - Facebook Gray: How Can You Tell? (301: The Redirect Podcast) 5:16

4y ago5:16

5:16

Recorded as 301: The Redirect Podcast by Trademark Productions. TM's Dwight and Jailyn discuss the most important factor in how you can tell if your Facebook Page is in fact a Facebook Gray account. Listen in!

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EP33 - Returning From the Pandemic With Optimism (301: The Redirect Podcast) 14:06

4y ago14:06

14:06

Recorded as 301: The Redirect Podcast by Trademark Productions. As we return to a full in-house agency our founder, Dwight Zahringer, wanted to express what we are doing to be a better vendor. What in specific are we doing, how will we be accountable, and what creative solutions we'll bring to the table.…

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EP32 - Bluestar Detroit Catering During COVID-19 (301: The Redirect Podcast) 51:04

4y ago51:04

51:04

Recorded as 301: The Redirect Podcast by Trademark Productions. Today’s episode is with Barry Winfree of Bluestar Detroit. An established 20-year business that has been through brick and mortar and found a sweet spot in corporate catering. Barry speaks of his evolution in the restaurant and catering industry and how he came to settle into business …

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EP31 - Neil Patel: 2009 Throwback Thursday (301: The Redirect Podcast) 36:48

4y ago36:48

36:48

Recorded as 301: The Redirect Podcast by Trademark Productions. We've come across a trove of 10-year old podcasts and decided to make a series entitled "throwback Thursdays". Today we'll start with Neil Patel, New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. In this podcast we go over SEO, servicing …

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EP30 - Asset Vs. Liability: Interviewing Tips At an Agency In the COVID-19 Era 15:26

4y ago15:26

15:26

The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. During this pandemic, there will be vacancies from layoffs and a whole new set of problems. How do you stand out? Our founder, Dwight Z, provides some tips on how to ace the interview and als…

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EP29 - Darakjian Jewelers Uses Social Media With Success During COVID-19 40:01

4y ago40:01

40:01

Since the COVID-19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district of Birmingham, MI., was forced to close as well. Armen made the simple transition over to using…

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EP28 – Why Google's BERT Update Matters 12:11

4+ y ago12:11

12:11

Google announced one of its largest updates to date: the Google BERT Update, which will affect nearly everyone, so tune in around as Jailyn and Morgan explain what BERT means for the future of search

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EP27 – Top 10 WordPress Plugins 11:52

5y ago11:52

11:52

Whether you are a startup company with a brand new website or an enterprise company with a seasoned website, learning about plugins will help to keep your website fresh and fast while keeping up with the technological wave. Join Jailyn and Morgan as they discuss the five best free & paid WordPress plugins that TM recommends for WordPress builds.…

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EP26 – Should You Hire a Freelance Web Developer? 19:25

5y ago19:25

19:25

In this episode of the 301: The Redirect Podcast, TM's President, Dwight, discusses the long-term advantages of choosing a team of web developers at an agency instead of a freelance web developer.

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EP25 – Importance of Project Planning Research 11:46

5y ago11:46

11:46

In this week's podcast, Dwight is back to discuss the importance of doing proper research and having an abundance of data to go from before beginning new business ventures.

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EP24 – How to Create Great Content 17:57

5y ago17:57

17:57

In this week's episode, Morgan and Jailyn discuss tips and strategies behind creating valuable website content for businesses.

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EP23 – Color Psychology & Color Theory 24:17

5y ago24:17

24:17

Color is all around, no matter where we go. In this week’s episode, Jailyn and Morgan sit down with our Graphic Designer Lindsey to talk about all things color, including color theory and psychology.

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EP22 – Market Segmentation 12:32

5y ago12:32

12:32

In this week’s episode, Jailyn and Morgan talk about market segmentation, its process, and how to incorporate it into your marketing efforts.

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EP21 – Consumer Behavior & Buyer Personas 20:26

5y ago20:26

20:26

In this episode of the 301: The Redirect Podcast, Jailyn and Morgan converse about two marketing elements: consumer behavior and buyer personas, and how they will help determine how to specifically target your company’s audience.

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EP20 – Google Advertising 6:58

5y ago6:58

6:58

In this week's episode, Jailyn and Morgan give tips, tricks, and best practices for advertising with Google Ads.

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