If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure your comments are being seen by those people. Your time is much too valuable for you to get lost, so let's talk about this. Let's discuss. If you are in a place where you can leave a comment, please do so, as I would love to …

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. What you need to do is make sure you are not falling too far behind because you are overwhelmed or confused. I will share 5 key things that are important to keep in mind as you try to make sense of this introduction and evolution of artificial intelligence in law firms. Let'…

Creating viral videos and other content has been desirable to many content creators for a long time. Who wouldn't want their content to go viral? Today, let’s discuss 4 important points about viral posts that you will want to consider when you feel the pressure to "go viral." You will find this is a more strategic option for you and your firm. Let’…

A common theme I hear from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, or any other task they've heard about when it comes to artificial intelligence, they need to know exactly why they are using it and what specifically it is going to be doing for them. I'm no…

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawy…

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do. In today's episode of Legal M…

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there. They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. In today's episode o…

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interest…

Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you m…

We're going through a very interesting time with regards to business development and networking, trying to figure out whether or not we should be doing that online or in person. Should we attend conferences in person, or is virtual attendance enough? In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy M…

One of the strongest ways for you as a lawyer to stand out from the competition is to establish yourself as a thought leader in your practice area. You can do this by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or t…

Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, will show you 10 ways you can create …

At every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between the need for associates, partners, and senior partners when it comes to networ…

In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor Nancy Myrland discusses how we can take inspiration from the…

You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and po…

Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing a…

When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let's discuss that because there's another side to this discussion you need…

There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using. Ad…

"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can …

Webinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible. In this episode of the Legal Marketing Minutes podcast, Legal Marketing Advisor Nancy Myrland discusses a simple, methodical process for you to follow…

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soon and what the implications are when you move too fast. Additional episodes of the Legal Marketing Minutes…

Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very shiny new social media platform, join me for 5 minutes while I give you my opinion and guidance. Additional e…

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain ex…

I know it’s tempting to purchase one of those tools that automates your LinkedIn activity to find and connect with those you know are important to your practice. In today’s episode of Legal Marketing Minutes, I’ll help you understand the nuances of those tools and how they match with relationship-building. Let’s discuss. Remaining episodes of the L…

Lawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002. Sometimes being smart is just not enough. Let's discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmark…

There has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. Let’s discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website…

I’ve been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all of their clients understand everything that they can do, and let them know all of the ways they can help …

This is a trying time. Many are wondering if and what they should be posting on social media. In this episode of Legal Marketing Minutes with Nancy Myrland, I give suggestions for how lawyers and staff should be using social media during this Coronavirus (COVID-19) crisis. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be foun…

Someone in your firm, or someone who has visited your firm, has tested positive for the Coronavirus, COVID-19. Even if you don’t have anyone infected yet, you might. It is also quite possible you have people who are positive but don’t know it yet. When this virus visits your firm, you will need to communicate swiftly in order to minimize disruption…

As the Coronavirus, COVID-19, begins to impact law firms and the legal profession, you might be wondering what to do next. In this episode of Legal Marketing Minutes with Nancy Myrland, I help you think through the two choices you have right now, then I provide a process you can follow to think through how this crisis will impact your law firm. Rem…

Is it true that digital natives, meaning those who were born with devices in their hands, are better equipped to use social media than digital adopters? In this episode of Legal Marketing Minutes with Nancy Myrland, I discuss the stereotype that digital natives are naturally better at using social media because they grew up with devices in their ha…

Let's talk about LinkedIn. What should you do when someone sends you an invitation to connect on LinkedIn? You meet someone at an event or online and want to take that relationship to the next level. Do you connect and hope they begin to notice you? In this episode of Legal Marketing Minutes, I discuss the critical next steps you must take if you a…

Welcome to Legal Marketing Minutes with Nancy Myrland. You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even think you aren't worthy of creating content. In this episode of Legal Mar…

In this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about one question you should stop asking and three questions you need to start asking if you want to grow your practice. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes…

In this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about one of the ways to tell if your law practice is going to be successful, then offers 6 keys to building a successful law practice. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmark…

In this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about a marketing trend she is seeing lately that might backfire on you. She shares her words of advice and caution for you and suggests an even better approach. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrl…

In this episode of Legal Marketing Minutes, Nancy Myrland shares important quotes from Andy Crestodina and Garrett Moon that speak to what it really takes for our content to win. You might be surprised to know that it isn’t the best content. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminu…

In this episode of Legal Marketing Minutes, I discuss words I am using to guide me through this year. Even though we are well into the year, it's definitely not too late to choose yours. Take 5 minutes to listen, then let me know what you have chosen. Don’t worry, there are no wrong answers! Remaining episodes can also be found on Nancy's website: …

In this episode of Legal Marketing Minutes, I talk about a comment I recently heard that made me pause and think about what we really need to focus on when serving our clients. It is a good lesson for all of us, so I thought you might benefit from it, too. Let me know what you think! More episodes can be found at https://www.myrlandmarketing.com/le…

On this episode of Legal Marketing Minutes, Nancy Myrland talks to Gina Rubel of Furia Rubel Communications about what to do and what not to do on social media when your firm is in the middle of a crisis or any challenging situation. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19Flas…

I'm beginning my reports from the Legal Marketing Association annual conference, or #LMA19. I will be posting regularly throughout the coming days, so let me know if there is a particular subject you'd like me to cover. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19FlashBriefingsbyNa…

In this episode of Legal Marketing Minutes, Nancy Myrland discusses perfectionism and how it might be holding you back from getting your work out into the world. Using herself as an example for you to learn by, Nancy provides one simple, non-intimidating way to marry perfectionism with the advice so many give, which is to fail often and fail fast i…

In this episode of Legal Marketing Minutes, I am asking for your help and feedback on a few ideas about these recordings. Your help will be greatly appreciated...thanks! Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutesAf Nancy Myrland, Legal Marketing Consultant

In this episode of Legal Marketing Minutes, Nancy Myrland addresses a common concern she hears from lawyers and legal marketers, which is their concern about not violating client confidentiality when using social media. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes…

In this episode of Legal Marketing Minutes, Nancy Myrland discusses recent examples of inappropriate, inflammatory, and disrespectful behavior on social media and offers 3 suggestions for how to deal with this situation. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes…

In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses how you can set yourself apart by making your intelligence easier for clients to find and consume. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutesAf Nancy Myrland

In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses a packaging technique to increase business. If you haven’t tried this pricing scenario, you might want to consider it as it is not only easy to implement, but it is also a wonderful incentive for your clients and prospects to do more business with you. Remaining epis…

In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses the common concern lawyers have that giving away free advice when you publish content will hurt your chances of being hired because you've already educated your client or prospect about what needs to be done. Remaining episodes can also be found on her website: https…

In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?" The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your en…

In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland reminds us that whether it is LinkedIn, Twitter, Facebook, or Instagram, you need to help people find you, and you need to help them connect the dots between them and you. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminut…