Bedste Marketing Professionals-podcasts (2024)

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064 - Developing Your Reputation As A Thought Leader (Share What You Know) 33:38

6h ago33:38

33:38

Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …

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14. My Marketing Strategy for August: Slowing Down 9:25

22d ago9:25

9:25

August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus. In this episode, I chat about: Importance of Taking a Break Scheduled Breaks Content Strategy for Augu…

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063 - How To Write Your First Book (And Why You Should) 31:36

16d ago31:36

31:36

Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…

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062 - Accelerate Trust With Your Prospective Clients (Share Video Content) 12:54

21d ago12:54

12:54

Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…

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061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer) 23:54

23d ago23:54

23:54

Send us a Text Message. If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceove…

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060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix) 29:08

28d ago29:08

29:08

Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…

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13. Simplifying Your Email Marketing with Shannon Vonderach 31:09

29d ago31:09

31:09

Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use. In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the j…

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059 - Know, Like, and Trust: The Secret Formula for Business Success 10:32

29d ago10:32

10:32

Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…

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058 - Unlock The Secrets To LinkedIn Audio Event Success 35:51

26d ago35:51

35:51

Send us a Text Message. Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who w…

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12. Diversify Your Marketing: Don't Put All Your Eggs in One Basket 13:11

1M ago13:11

13:11

Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing. In this episode, I dive into …

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057 - How To Feel Confident (And Look Good) On Video 31:53

1M ago31:53

31:53

Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…

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11. Enhancing Your Marketing with Video w/ Erika Jones 26:44

1M ago26:44

26:44

Video marketing is a powerful tool for financial professionals looking to enhance their marketing strategies. It allows you to showcase your expertise, personality, and business to a broader audience, making it a vital tool for connecting with clients outside your time zone or local community. In today’s episode, my guest, Erika Jones shares her ex…

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10. Simplify Your Schedule: Theme Out Your Workweek 13:55

2M ago13:55

13:55

As financial professionals, your days are often filled with client work and if you haven’t outsourced your marketing then marketing your business and all the other things we have to do as business hours. This is why simplifying your schedule and having dedicated theme days and time blocking can reduce the overwhelm you may feel. In today’s episode,…

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9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub 17:43

2M ago17:43

17:43

Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your vi…

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056 - Optimize Your Office For Productivity and Success, Now! 30:47

2M ago30:47

30:47

Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…

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055 - Showcase YOU Now With Personal Branding Photos 33:05

2M ago33:05

33:05

Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …

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8. Simplify Your Summer Marketing: How to Prep and Unplug 12:22

2M ago12:22

12:22

It’s easy to want to reduce your marketing this summer and just sit by the beach or pool all day. But stopping your marketing can be a big mistake. Even during the busiest seasons, or the lazy days of summer, nurturing your audience is crucial. Think of it like tending to a garden. Just as plants need regular care, so does your marketing. If neglec…

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7. Integrating Marketing into Your Daily Routine 13:28

2M ago13:28

13:28

Marketing doesn’t have to be a separate chore. It can be seamlessly woven into your day-to-day life. Find what works best for you and embrace the freedom and creativity that entrepreneurship offers. In today’s episode, I’ll explore the concept of work/life integration and how blending your business and personal life can lead to a more fulfilling an…

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054 - Boost Content Engagement Now: Leverage Human Behavior Drivers 31:33

2M ago31:33

31:33

Send us a Text Message. Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular asses…

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053 - Your Podcast Success Strategies: From Launch to Loyal Listeners 31:15

3M ago31:15

31:15

Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…

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052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge! 14:42

3M ago14:42

14:42

Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…

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6. Building Bonds: Social Media Engagement for Financial Professionals 13:53

3M ago13:53

13:53

Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place. In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll dis…

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051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT) 40:30

3M ago40:30

40:30

Send us a text One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content mar…

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5. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 2 9:15

3M ago9:15

9:15

As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and custom…

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050 - 9 Content Ideas To Save You Time (And Frustration) 13:25

3M ago13:25

13:25

Send us a Text Message. When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.…

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4. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 1 16:23

3M ago16:23

16:23

As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time…

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049 - Stand Up Comedy Secrets To Boost Your Communication Skills 36:41

3M ago36:41

36:41

Send us a text Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relationship betw…

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048 - Tips To Save You Time Recording Videos (And Look Good Too) 8:48

3M ago8:48

8:48

Send us a text If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip w…

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3. Humanize Your Brand Content Through Personal Stories 8:38

3M ago8:38

8:38

The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel …

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2. How We Infuse Our Mission, Vision, and Core Values into Our Marketing 9:04

3M ago9:04

9:04

As a business owner looking to drive sustainable growth and success, infusing your mission, vision, and core values into your marketing can help create a cohesive and authentic brand identity that resonates deeply with your audience. This integration is the key to maintaining clarity and focus in your marketing strategies, ensuring that all campaig…

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1. Seasons of Entrepreneurship & Life: Embracing the Pivots 9:21

3M ago9:21

9:21

Cultivating a pivotal mindset is crucial for any business owner. Recognizing that change and adaptation are not just inevitable but essential for growth and success. When market conditions shift, customer needs evolve, or unforeseen challenges arise, the ability to pivot allows us to remain resilient and relevant. This means being open to reevaluat…

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047 - Strategies To Overcome Imposter Syndrome Now 31:59

4M ago31:59

31:59

Send us a text Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it hits And …

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046 - Your Ideal Client Magnets: Promo Guides and Courses 32:00

4M ago32:00

32:00

Send us a text Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The benefit of …

1
Trailer 1:40

4M ago1:40

1:40

Are you a CPA, CFO, bookkeeper, or another financial professional struggling with your marketing? Do you want to find ways to simplify your marketing and learn how to integrate marketing into your everyday life? If so, welcome to the Simplified Marketing Podcast. I'm your host, Bianca Smith. I’m here to share the lessons I’ve learned and the wisdom…

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045 - How To Build A Successful YouTube Channel 32:40

4M ago32:40

32:40

Send us a text Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking LinkedIn Y…

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044 - 4 Must Use Platforms For Content Creators 10:11

4M ago10:11

10:11

Send us a text If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Magic Erase…

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043 - How To Create LinkedIn Content That Builds Relationships and Attracts Potential Clients 32:56

4M ago32:56

32:56

Send us a Text Message. Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹…

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042 - Shifting Your Networking Mindset: Cultivating Authentic Relationships 25:43

4M ago25:43

25:43

Send us a text Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother networking, wh…

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041 - Get More Engagement On Your LinkedIn Company Page Now 35:08

4M ago35:08

35:08

Send us a text Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why…

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040 - LinkedIn And TikTok Update: What Entrepreneurs Need To Know 9:01

4M ago9:01

9:01

Send us a Text Message. If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members …

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039 - Get Unstuck Now By Using This Simple Content Creation Method 12:03

4M ago12:03

12:03

Send us a text One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic y…

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038 - Why You Need Business Systems And Processes (And How To Choose Them) 30:54

4M ago30:54

30:54

Send us a text Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to h…

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037 - Mastering LinkedIn for Podcasters: Strategies for Building Your Audience And Brand 34:10

5M ago34:10

34:10

Send us a text Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sharing 30-…

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036 - Brainstorming With Digital Whiteboards And Chat GPT 39:29

5M ago39:29

39:29

Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to crea…

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035 - LinkedIn Best Practices For Content Creators: It’s A Marathon, Not A Sprint 33:17

5M ago33:17

33:17

Send us a text One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context,…

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034 - Secret To Compelling Content: Weaving In Your Personal Stories 32:44

6M ago32:44

32:44

Send us a text Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Rela…

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033 - Mastering SEO For Content Marketing: How To Make Your Content Google Friendly 31:32

6M ago31:32

31:32

Send us a Text Message. Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO stra…

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032 - LinkedIn Lives: Planning, Launching, and Producing Your Show 22:54

6M ago22:54

22:54

Send us a text Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selecting the …

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031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique 36:07

6M ago36:07

36:07

Send us a text Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual side…

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030- Maximize Your LinkedIn Profile Impact By Personalizing Your Activity Section 6:03

6M ago6:03

6:03

Send us a text LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit tha…

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