The Lift the Bar Podcast is a place where personal trainers can gain education, insight and knowledge from other personal trainers. It's aim is to provide personal trainers with the know-how and inspiration to build the kind of career they want to build. Every week the show will feature interviews with fantastic guests who are at the top of their game in different areas specific to helping personal trainers.
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Welcome to what may be the last episode of the Lift The Bar Podcast. Stuart will soon be departing from his position at LTB, so on this episode, let's take a stroll down memory lane and hear his final thoughts. The LTB podcast may appear again soon in a different guise, so keep your eyes peeled! Find Out More About LTB: Website: https://liftthebar.…
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#403 Dan Mee: Lessons Learned Going From 1-1 PT to Facility Owner.
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Is it time for you to open a personal training facility? Before you leap into the unknown, you might want to learn from someone who has been there and done it. In this episode of the Lift The Bar podcast, Stuart talks to Daniel Mee, the owner of MeeFit. Listen to Dan's journey, from repurposing a spare changing room into a personal 121 PT area to o…
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#402 Dr. Janet Withall: How to Start Working With The Elderly Population (Repost)
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Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is? It’s our mums and dads. Our grandparents and maybe even our great-grandparents! The elderly are hugely underserved by the f…
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#401 Dr Barbara Oakley: Upgrade Your Learning. Upgrade Your Career.
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We often equate "learning" with our school days. It basically just involved being able to memory a lot of facts. But what if your capacity to learn extends far beyond that, influencing everything from your clients' results to your business's success? And…what if you could...learn to...learn more effectively? In this episode, Stuart is joined by an …
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#400: The career advice every personal trainer needs
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Welcome to the 400th episode of the Lift the Bar podcast! To celebrate this milestone, we’ve got every staff member at LTB to share their top personal training career tip. Expect to learn the significance of setting boundaries, how to prioritise what's most important for your clients, and why you might need to take advice from your local mechanic… …
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#399 Connor Heffernan: The History of Weight Training
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Looking for a new protein shake...how about one made of… fish?! Welcome to an intriguing journey through the annals of the fitness industry. We delve into the genesis of progressive weight training, examine how popular exercises have transformed over the last century, and explore why understanding the past 100 years could be key to flourishing in t…
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398# Dr Michael Mash: How to screen clients, pain science and muscle knots
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Navigating client discomfort is a common challenge in the life of a personal trainer. Whether the pain emerges at the start of a session, during an exercise, or the next day, it can often lead to a cloud of uncertainty. Trainers may question whether the exercises they've prescribed are the root cause of the issue and how best to alleviate it. "Coul…
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397# Solo: How to Get Your Next Client
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Let’s be real. All personal trainers need clients, and this episode will help you get your next one. Plain and simple. In under 20 minutes you’ll learn about six sources of potential clients you can exploit to grow your business, how to write compelling messages and offers that will win our former clients back and why Stuart might be going yachting…
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#396 Gregg Slater: How to Programme For Hypertrophy
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We're hitting rewind and revisiting a pivotal episode from 2020, honing in on a fundamental element of personal training - facilitating client muscle growth. Join Stuart and Gregg as they dissect the blend of science and art that underpins effective muscle development. Expect to learn about how to the apply the principles of hypertrophy to create c…
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#395 Mark Council: The Power of Local Business Connections
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Navigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past. In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead…
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#394 Lauren Colenso-Semple: Menstrual Cycle Periodisation: Myths and Misunderstandings
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Training female clients often raises a lot of questions for coaches. Do the training requirements for female clients differ from those of male clients? What about the menstrual cycle? Should that affect your decisions? Should we design female training programs differently because of it? In this episode, Stuart teams up with Lauren Conselo-Semple to…
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#393 Katie Hughes: Moving From 1-1 to Semi-Private Personal Training
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You can read countless articles about semi-private personal training, but nothing compares to insights from someone who's been through it all. Our guest of the day, Katie Hughes, has successfully created a bustling semi-private personal training business right from her back garden. Join Stuart as he delves into Katie's journey, uncovering why she c…
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#392 Helen Rothwell: Building a PT Business Working w/ Older Adults
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Are you a personal trainer not focused on the latest fitness trends or helping clients achieve athletic milestones like running faster, jumping higher, or hitting a double bodyweight back squat? Perhaps you're more passionate about enhancing someone's daily life by enabling them to move easily, confidently climb stairs, or walk unaided. If that res…
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#391 Jenny Rearick: Strategies for Powerful Seminars and Presentations
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Are you a fitness professional eager to share your knowledge, attract new clients, and earn money? It's time to think about running a seminar! But wait... What if nobody shows up? What if you only end up confusing everyone? And what if you mess up in front of all those potential clients? In this episode of the Lift the Bar Podcast, Stuart welcomes …
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#390 Josh Taylor: How to Create Engaging Videos For Social Media
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Are you tired of hearing the same old fitness advice like, "Protein is essential for muscle growth," or "Eat veggies at every meal to shed pounds"? So are we. And more importantly, so is your audience. The fitness landscape has evolved, and it's crucial to stand out in this content-saturated world. In this Lift the Bar Podcast episode, Stuart dives…
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#389 Dan & Mike (Biceps & Banter): How to Get Started Coaching Online
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“Earn seven figures! Pay off your mortgage! Run your business from Dubai and live like royalty. Everyone in my mentorship did it! Who wants in?!" Advice for online coaches often sounds like this, which, to be frank, is pretty damn shady. Thankfully, on this episode of the LTB podcast, we have Dan and Mike from Biceps and Banter to expose the frauds…
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Hey, you’ve got a gap between your clients, right? Come hang out with Stuart and muse about being a PT. Timestamps 0:56- An underrated investment worth making 4:00- Do you need a part-time job? 5:50- Do PT’s need abs? 11:38- Is your content actually any good? Find Out More About LTB: Instagram: https://www.instagram.com/liftthebar/ Website: https:/…
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#387 Mark Fisher: Mastering Marketing & Managing Distractions
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In the world of fitness, few have delved as deeply into the realms of business, personal growth, and education as our distinguished guest today. We're excited to welcome back Mark Fisher, the inspirational founder of Mark Fisher Fitness, to the Lift the Bar Podcast as he discusses his new book, The Book of Fitness Business Secrets. Join us and unco…
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#386 Stuart MacDonald: How to Programme For Small Groups
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Is it that time of the month? The point where you're scrambling around for fresh ideas for your semi-private group workouts? The same old goblet squats just aren't cutting it anymore, and both you and your clients crave something more engaging. Well, never fear! You're not alone! We've been in that "staring blankly at Excel" situation ourselves, an…
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#385 Dean Somerset: Life Lessons from Two Decades of Personal Training
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In the last episode of the Lift The Bar podcast, we explored Harriet's journey as she transitioned careers to become a personal trainer. Today's episode features a guest at the other end of the spectrum. Dean Somerset boasts 20 years of experience as a personal trainer. He is a world-renowned course instructor and speaker. Curious about how he achi…
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#384 Harriet Olliffe: How to Become a Full-Time Personal Trainer
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Are you ready to break free from your 9-to-5 job and turn your passion for fitness into a career as a personal trainer? Making the transition can be a daunting journey, but fear not! You're not alone. Many have successfully completed the switch before you, and you can too. In this inspiring episode, Stuart sits down with Harriet Olliffe, who shares…
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#383 Q&A w/ Gregg & Alex: Is Periodisation Worth the Hassle & Should You Block Social Media?
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The guys from Lift the Bar are back in full force for another Q&A. Join Stuart, Gregg, and Alex for this week’s episode of the LTB podcast as they dive into a variety of topics that will make your life as a personal trainer much easier. You can expect to learn whether you need to periodise programmes for the general population, how to determine whi…
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#382 Cathy MacDonald: How to Talk to People in The Gym
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Effective communication is vital for personal trainers, so we've invited returning guest Cathy MacDonald from The Art of Communication to join Stuart on today's episode. Together, they explore scenarios PTs encounter in the gym and share tangible actions to make your communication more effective. You'll discover how to discuss money without feeling…
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#381 Jon Goodman: Why You Don't Need More Followers
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Are you struggling to differentiate yourself from other personal trainers on social media? With so many others offering similar services, it can be challenging to stand out and attract potential clients. After all, why would they pick your “121 sessions, personalised plans and monthly reviews” over anyone else's?! But don’t worry, we’ve got you cov…
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#380 Dr. Katy Fisken: Lessons From a Doctor-Turned-Personal Trainer
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PT: “Okay, just before we start, I need to check if you have any medical conditions?” Client: “Okay, yes…I’ve got *insert complicated Latin sounding word*”. PT: “Umm… so we might need to check with your GP before we start training.” Most personal trainers have been there before, and let’s be honest, it’s better to be safe than sorry! But do you alw…
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#379 Dr. Eric Helms: Why Body Composition Machines Aren't Reliable
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Should you spend ££££ on a machine to measure your client's body composition? Will it help you make better decisions for your clients? Can they really measure someone's body fat? Stuart welcomes Dr. Eric Helms back on the podcast to find out. Along the way, they also talk about research on the relationship between sedentary time and health. You can…
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#378 Dr. Krista Scott-Dixon: Is ChatGPT The Beginning of The End For Personal Trainers?
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Is 2023 the year when the robots take over? With the recent release of Chat GPT, many coaches are considering how AI will affect their future careers. Stuart welcomes Dr. Krista Scott-Dixon back onto the Lift the bar podcast to explore this and many other questions. Expect to learn what AI should be used for and what it shouldn’t, why being solutio…
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#377 Dan Smith: Why Selling 'Online Coaching' Doesn't Work
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In 2023, it seems like everyone is an “online coach”. But just because everyone else is doing it, doesn’t mean you should. That’s why this episode from the vault is getting another airing. In this week’s edition, Stuart talks to Dan Smith about all things online coaching. They cover why selling “online coaching” doesn’t work, the importance of desi…
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#376 Emma Storey-Gordon: How to do Online Group Coaching
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Are you interested in starting an online group coaching program but don't know how? Look no further! This archived episode of the LTB podcast features Emma Storey-Gordon. Emma’s last intake of the EC method successfully helped 600+ new clients, so she knows what she is talking about! Stuart and Emma cover everything you need to know about online co…
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#375 Paul Standell: Using Exercise Mechanics to Run Better PT Sessions
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The world of biomechanics can be a pretty scary place for a beginner. We have pulled this episode from the archive to help you delve into the fascinating world of biomechanics. Stuart talks to Paul Standell about how personal trainers can understand the physics that underlies exercise and how doing so will accelerate their careers and even, get the…
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#374 Ben Pickard: Exposing the Myths of Fitness Business Success
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In this week's episode, Stuart sits down with Ben Pickard to discuss common challenges fitness businesses face. They explore why an increase in clients may not necessarily improve profitability, the viability of trainers opening their own facilities, and how owners can retain top staff. Ben also delves into the ethics of sales and the importance of…
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#373 Ann Handley: How Personal Trainers Can Become Better Writers to Grow Their Business
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If you want more clients, you need to build relationships. There are few better ways to do that than writing. In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to …
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#372 Dr Alan Flanagan: How to Deliver Nutrition as a PT
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Personal trainers have a lot of different hats to wear. Business owner. Exercise specialist. Content creator. Nutrition expert. Would it be best for everyone if they took off the nutrition hat? In this week’s episode, Stuart talks to Alan Flanagan about how PTs should deliver nutrition advice. They also touch on how to assess whether other nutritio…
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#371 Pete Yardley-Patel: Personal Training Career Longevity
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Most personal trainers who work in commercial gyms leave the industry within two years. Today's guest has beaten those odds. Pete Yardley has been personal training in a Pure Gym for ten years. In this episode, Stuart talks to Pete about career longevity. They cover the best approaches to lead generation in a commercial gym, work-life balance and h…
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#370 Dr. Janet Withall: How to Start Working With The Elderly Population
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Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is? It’s our mums and dads. Our grandparents and maybe even our great-grandparents! The elderly are hugely underserved by the f…
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#369 Alex Pearson: Is Obesity a Choice?
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Obesity is a choice. People should just choose to eat less and move more. This would make problems with weight disappear. Right? This week Stuart talks to LTB staff member Alex Pearson about whether this common view of obesity is correct. Expect to learn about the causes of obesity, its relationship to health and why fat shaming is both ineffective…
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#368 Simon Mitchell: Creating a Strategy for Social Media
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Do you throw a post-up on Instagram every so often and hope for the best? Well, it might be time to get a long-term social media strategy in place for 2023! To give you a helping hand, Stuart welcomes returning guest Simon Mitchell onto the podcast. In this episode, they discuss how to build an email list from scratch, how to use email marketing an…
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#367 Lea Turner: LinkedIn For Personal Trainers
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You’ve dismissed Linkedin. After all, it is just for business-to-business networking. It would be a waste of time if you wanted to grow your client base…right? Well, this week’s guest, Lea Turner thinks you're wrong! Stuart and Lea have a revealing conversation about how Linkedin has massively under-utilised potential for reaching future customers.…
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Hindsight is always 20-20, right? Well with this in mind, Stuart takes a trip in a time machine to talk about how he would change the beginning of his career. He gives us five key points which cover improving work-life balance, organising education and much more! Find Out More About LTB: Website: https://liftthebar.com/ Instagram: https://www.insta…
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#365 Jake Weekes: Helping Your Clients Learn to Love Strength Training
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Hearing about the journey of an experienced personal trainer can be a great way to accelerate your career. With that in mind…in this week’s episode, Stuart talks to a long-standing LTB member, Jake Weekes. This wide-ranging conversation captures what “growing” as a personal trainer is like. You’ll hear Jake talk about almost every part of personal …
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#364 Laura Vanderkam: Making Better Use of Our Time
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This week Stuart welcomes returning guest Laura Vanderkam to talk about her new book. Do you feel like you would like your life to be a bit more interesting and memorable? If you do Laura has some excellent practical ideas to make that a reality. Tune in to find out why a bedtime might not be a bad thing and the importance of scheduling your advent…
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#363 Neville Medhora: Turning Free Advice Into Personal Training Clients
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You’ve probably heard of copywriting…but do you know what it is? More importantly, can learning to copywrite help you as a personal trainer? Don’t worry, today Stuart is talking to Neville Medhora to get the answers. They cover all the ins and out’s of copywriting, how to make more sales, why you need a digital rolodex and how you can turn giving o…
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#362 Q&A w/ Claire & Maggie: What We'd do Differently if we Could Start Over
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This week’s episode is with two staff members from Lift the Bar, Claire Winter and Maggie Elliott. Stuart asks them to reflect on what they would change about the beginning of their careers. This provides priceless insights into organising booking systems, pricing services, and building confidence. If you're new to personal training, don’t miss thi…
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#361 Chris Bradley: Starting Over in a Commercial Gym
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Are you starting in a commercial gym for the first time? Not sure how to start building your client base? This week on the Lift The Bar Podcast, Stuart puts Chris Bradley in a time machine to find out exactly what he would do if he were starting again! They talk about how important classes, compelling offers and broken vending machines are for grow…
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#360 Catherine Reohorn: Creating Better Content
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In this week’s Lift The Bar Podcast episode, Stuart welcomes returning guest Catherine Reohorn. Have you ever found yourself just posting content for the sake of it? Well...it might be time to stop! Catherine and Stuart discuss how putting out certain types of content might get you the wrong type of clients. They unpick how writing good copy and at…
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#359 Stuart Aitken: Your First Few Years in Personal Training
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This week’s episode is an interview with…Stuart! The guys over at the Pro-Fit Podcast bought Stuart on to talk about all things personal training. In the episode, they quiz Stuart on the history of LTB, online training, problems PTs encounter and much, much more! Find Out More About Pro-Fit: Instagram: https://www.instagram.com/mattrobinsonpt/ Podc…
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#358 Rob Anderson: Coaching Youth Clients
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This week on the LTB podcast Stuart welcomes Rob Anderson to talk about training youth athletes. Rob has a lot of experience coaching young athletes of various ages and sporting backgrounds. Rob covers the qualifications, experience, and education you need to coach children successfully. He discusses how he has helped create a training environment …
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#357 Q&A w/ Gregg & Alex: Becoming a Better Personal Trainer
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Today’s episode is the second part of last week’s Q&A with Gregg Slater and Alex. The discussion centres around how PTs can systematically improve their practice across multiple job elements. Whether it is how to help clients eat more vegetables, the best way to start a reflective practice or what to do when your coaching cues don’t work, this epis…
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#356 Q&A w/ Gregg & Alex: Losing Your Exercise Mojo, Evidence-Based Practice & Reading Research
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This week's podcast is a Q&A episode where Stuart talks to his colleagues from Lift the Bar, Alex Pearson and Gregg Slater. First up is a question about their journeys with exercise and how personal trainers who have fallen out of love with training can find their exercise mojo again. After that, they discuss what evidenced based practice is and wh…
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#355 Michael Keeler: Hiring Your First Staff Member
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Being in charge of someone else’s career is a big responsibility. The last thing you want to do is make a mistake before they are even hired! That’s why, on this episode of the Lift The Bar Podcast, Stuart brings Michael Keeler back to talk about his process for hiring staff. They discuss how to find candidates, conduct good interviews and why shou…
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