If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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590. 23 Year Old Jack LaTorre’s $60k/mo Content Strategy That Added 100k Followers in 9 Months
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If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to o…
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589. 10 Health & Fitness Industry Trends That If You Don’t Leverage in 2025, You’ll Get Left Behind
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Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we …
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588. From Chaos to Clarity: 4 Must-Have Systems to Streamline Your Coaching Business
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15:42
Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separatel…
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587. The Secret To Handling EVERY Sales Call Objection With EASE - The Mindset Reframe You Need
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10:32
Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Re…
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586. Do You Really Work LESS In Your 7 Figure Business Than You Did In Your 6 Figure Business? HOW?
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18:11
Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life. I traded corporate America for an even worse job where my boss was an asshole… me. I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day. Nothing. I was…
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585. How To Grow A $20k A Month Nutrition Coaching Business By Signing Just 5 New Clients A Month
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8:57
We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a…
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584. 5 Ways Smart People Fail in Online Coaching—and How to Avoid It
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8:09
Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be t…
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583. From DEAD Broke To Making 93K in 7 Months: How Daryl (a recovered addict) Went All In and Attracted 20 Clients
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35:01
You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible exampl…
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582. The Best Chat-GPT Prompt Of All Time
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10:54
If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… Ok, that might be extreme, but here me out…. I think the best way to explain the importance here is with a quote from the Harvard Business Review… “AI won't replace humans, but humans with AI will replace humans without AI." In this episode, w…
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581. Battle-Tested Black Friday Offers to Skyrocket Your Sales (Without Discounts)
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13:29
We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add m…
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580. Wait… Did Abby (a former nurse now full time online coach) Really Sign 21 High Paying Clients Last Month With Instagram Ads? HOW?
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28:24
We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business th…
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579. The Ultimate Podcast Growth Blueprint + How to Turn One Episode Into 25 Pieces of Client-Attracting Content [Part 2/2]
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22:33
Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save…
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578. The Ultimate Podcast Growth Blueprint + How to Turn One Episode Into 25 Pieces of Client-Attracting Content [Part 1/2]
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11:15
Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we us…
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577. The Truth on Scaling, Investing, and Leadership with Stephen Kopshaw
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52:35
Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'l…
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576. 5 Painful Side-Effects of Starting a Business
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7:41
Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give…
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575. The 4 CEO Character Traits You Need To Succeed In Business
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14:15
After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and em…
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574. How Gym Owner Amy Jo Palmquest Went From Working In Person 6 Days A Week To 20k Months Online
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31:50
Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned …
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573. The Simple ‘Scaling Formula’ I Learned From Hormozi To Go From $100k → $800k/mo
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12:28
So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you…
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572. Are Your Beliefs Around MONEY Holding You Back from Growing Your Business? Overcoming Money Mindset Struggles
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18:47
You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money…
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571. How to Handle EVERY Objection On A Sales Call
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24:18
You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more! Tim…
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570. Optimize Your Instagram Bio For Followers, Leads + Clients w/ 5 Easy Steps
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11:05
If you've been putting off upgrading and optimizing your Instagram bio, this is your sign to do it now. In this episode, I'm going to explain the essential components to a great IG bio, why it's important if and when you're running ads, some real life examples from our IFCA clients, and more! Time Stamps: (0:18) Step By Step Guide For Your Instagra…
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569. Destroy Overwhelm & ADHD With This Goal-Setting + Daily Planning System
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11:43
I've been through so much trial and error when it comes to time management, systems, and planning that I think I've finally found what works for me as the CRO of IFCA, husband, and father now and in this episode, I want to share it all with you. I'll talk about my daily structure, how to track top goals, stupid ideas, and small tasks, how to setup …
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568. The Hard Truth: It's Not Your Strategy, It's You (And How to Fix That)
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5:26
The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing. -----…
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567. The Simple Time Management System That Built My $35M Business as a Mom
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13:47
Staying focused and working effectively can make or break an online coaching business so in today's episode, I want to share the system that's helped me build both T4E now FitLove Health and IFCA while being a new mom the past 2 years as well. We'll talk about the three components to focus, goal setting principles, why time management is also the g…
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566. The Stupid Simple 4-Part Posting System That Can Explode Your Contents Engagement
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17:18
If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right …
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565. How to Grow With AI + Chat GPT + The Future of Digital Marketing // Q&A With Ashton Shanks - CEO of BAD Marketing
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37:19
We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing wheth…
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564. The 4 Things IFCA Legacy Student Madie Bunker Did To Go From 4K to 40K Months at 23 Years Old
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36:38
At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive t…
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563. How to Grow Your Fitness Business to $20k/mo In The Next 30 Days Using These 4 Steps
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17:15
If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, an…
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562. Mom of 2 and DPT Goes From 4K a Month In The Clinic to Making 10K a Month Online and Working Half the Time with Dr. Laura Williams
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33:03
If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservatio…
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561. 5 Little Known Hacks to Skyrocket Your Coaching Skills (+ client results)
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10:40
If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make o…
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560. How to Become ‘Qualified’ As an Online Health / Fitness Coach
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8:12
Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to…
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559. Leaving a Teaching Job to a 20K Month As An Online Fitness Coach with Eric Burgos
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26:08
We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with u…
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558. The One-Sentence Persuasion Hack: Pitching Your Program to Crush the Competition
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9:13
If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more! Time Stamps: (0:29…
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557. Digging Deeper With Clients and The Reality of Weight Loss Early On With Laurin Conlin
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50:41
Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands a…
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556. Fitness Legend & Icon Clark Bartram // Training Methods // Longevity in Fitness // Finding Purpose in a Cancer Diagnosis
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47:55
A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional trea…
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555. How One Instagram Story Led to 398 Leads DMing Me About Coaching
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14:48
I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too. Time Stamps: (0:31)…
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554. 3 Ways to Skyrocket The Value of Your Coaching Program (without any additional work)
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13:42
Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectivel…
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553. How to Handle Team Members Asking for Raises and How to Ask For a Raise
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18:14
When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to …
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552. These 5 Books Changed My Life (+ made me millions)
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8:14
These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… Before I share the list, I first want to admit something… I haven't read a 'self-help' book in over a year. But cumulatively, I've read over 100 pe…
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551. Rapid Weight Loss - An Evidence Approach to Getting Results FASTER With Martin MacDonald
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53:25
Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Coun…
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550. [Live Coaching Call Replay] // Why You Shouldn’t ‘Niche’ In The Start of Your Business // How to Blend Your ‘Personal’ with ‘Business’ on Social Media
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21:47
We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy thi…
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549. 3 Biggest Productivity Killers to STOP Doing (if you want to get more stuff done in less time)
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6:27
We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you …
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548. How I Created a Viral Reel W/ 1M+ Views & 35k+ Shares on My First Try…
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18:14
If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly h…
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547. How to Use Alex Hormozi’s Content System to Grow Your Audience & Attract More Clients
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6:37
We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 milli…
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546. Learn How Jeff Went From a Full-Time Teacher, Making $4k/mo to $20k Per Month As An Online Coach (at 75% profit)
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45:39
If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "…
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545. HRT Use In Females, Weight Loss Resistance Cases, Using Semaglutide Responsibly, and More with Jason Theobald
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40:08
Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to sta…
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544. The 3 Prerequisites To Running Ads & How To Optimize Your Ads Strategy
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22:58
Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why S…
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543. Multi 6 Figure Power Couple Nick & Hailey Share How to Manage Business, Two Kids, Fitness & Marriage While Also Having Full-Time Jobs
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46:17
We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go throu…
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542. 10 Business + Life Lessons From $30m In Sales // What I Wish I Knew 10 Years Ago
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9:15
After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 1…
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541. How to Use ‘Pattern Interrupts’ To Make Your Content + Ads Less Boring (so people actually give a sh*t)
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9:40
If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics …
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