Businesses need to help people decide to buy. Augmented reality can help simplify the buying decision. AR can help you attract new customers, retain the ones you have and increase opportunities for cross-selling. With AR, you can improve the overall customer experience by creating an interaction instead of a transaction.…

Are your marketing, sales and customer service activities "one size fits all?" Some businesses rely almost entirely on generating new business, while for others the top 20% generate 80% of revenue. And, regardless of whether they rely on new business or retention, often they communicate with customers in a standardized mass-approach way. Companies …

In this fast-paced, interconnected world, dis-satisfied customers post tweets or facebook updates that can spread like wildfire. Customer satisfaction has become an expectation -- and entrepreneurs who aspire for "satisfaction" as the goal are not likely to be successful. In this episode we will talk with Colleen Mook, the founder and President of …

Dans cette émission de radio, nous allons parler avec Thierry Roussignol, Directeur Associé, Consultant en Recrutement chez Actuaire Search sur l’évolution de son entreprise et ses conseils pour choisir un associé. Son avis est qu'un entrepreneur doit avoir la tête dans les étoiles et les pieds sur terre.…

Managing your employee's workload and skill development can be a full-time job -- and entrepreneurs are already overwhelmed with responsibilities! In this episode, we'll talk with Andrea Dolph, co-author of "Hit the Job Running" and President of Pragmaticus, and Linda Dowd, Vice President of Pragmaticus. They will provide insight and advice that wi…

Successfully understanding, and anticipating, customer needs and wants may be a hallmark of longevity in the business world. In this episode, we will talk with Richard Sherman, photographer and owner of TousJour Photography, to discuss how what differentiates a company may not be the just the product - in this case, art - but also the art of provid…

Part of being a business owner involves taking on the identity of "entrepreneur" or "owner / operator". Have you made the transition from "expert" to "wearer of many hats"? In this episode, we will explore the concept of building your identity as an entrepreneur, and begin to relate it to branding your business. Matt Hovland, founder of Affordable …

Many people think of promotional advertising such as television commercials, billboards or flyers when they think of marketing. And certainly, that's a part of it. But marketing is actually about creating a total package for your brand. To build an effective brand, you need to have the product, price, distribution model, and yes, the promotional st…