Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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You have WAY more value than you know
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16:32Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer …
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How would you make an ad for "the low-hanging fruit?"
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2:06One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...Af Frank Kern
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I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?
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12:50I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?Af Frank Kern
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How do I expand and find different targets within a sub-niche?
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3:32So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's reall…
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Forget “Money Goals” - try this instead
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6:52Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...…
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After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What ...
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13:05He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened…
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There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...Af Frank Kern
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What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
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2:51A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?Af Frank Kern
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The Most Powerful “Persuasion Technique” On Earth
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7:44Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...…
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How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8
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13:49Here is some of Frank's best advice on "how to write good."Af Frank Kern
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Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7
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13:58How do Frank's Catastrophic Failures help you with your marketing skills?Af Frank Kern
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The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6
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19:44What does Copy have to do with Frank's revenge?Af Frank Kern
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When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5
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11:44What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?Af Frank Kern
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The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4
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16:31Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.Af Frank Kern
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Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3
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15:36How do you successfully influence people??Af Frank Kern
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My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2
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18:03Did Frank have a thing with Taylor Swift???Af Frank Kern
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About Your Sex Tape: 20 Years In Under 20 Minutes Part 1
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12:59What you can learn (and implement) from celebrity sex tapes.Af Frank Kern
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