Bedste Exposure Podcast-podcasts (2024)

1
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls 48:02

2d ago48:02

48:02

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Times…

1
Episode 089: Pin (1988) 1:33:28

10d ago1:33:28

1:33:28

In this episode, Jason's next pick leads us back to the 80s once more to examine a potentially overlooked classic. So join us as we check out Sandor Stern's Pin from 1988. Jason makes the case for the need of a modern restored release for the film. Dustin shares his excitement to finally watch it after recalling the titular Pin scaring him away fro…

1
How We 10x'd Leads for a Finance Company 53:41

8d ago53:41

53:41

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15 – Story 2 – The Needleless Haystack Get a FREE review …

1
How to Bridge the Gap Between Marketing and Sales 29:43

12d ago29:43

29:43

It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hate…

1
Email Marketing Just Got a Whole Lot More Competitive 58:54

16d ago58:54

58:54

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomi…

1
What the Google Leak Means for SEO 26:05

19d ago26:05

26:05

2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years. In today’s p…

1
Google's AI Overviews Fiasco | ft. Joe Glendinning 53:58

23d ago53:58

53:58

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overvi…

1
Episode 088: Scarecrow Gone Wild (2004) 1:37:15

24d ago1:37:15

1:37:15

In this episode, we dig into another listener suggestion and tackle what may be our first ever troll submission; or is it? Buckle up and shield your mind as we descend into schlocky shelf-warmer sequel territory to check out Brian Katkin's Scarecrow Gone Wild from 2004. Together, we riff our way through the film while puzzling over the many decisio…

1
How to Rank in Google’s AI Overviews 25:27

27d ago25:27

25:27

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Goo…

1
HUGE Google Leak Confirms SEO Theories | ft. Lucy King 54:59

1M ago54:59

54:59

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak …

1
How To Use Performance Max Like a NINJA 32:28

1M ago32:28

32:28

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can g…

1
The Future of SEO Changed AGAIN | ft. Annabelle Baugh 1:05:36

1M ago1:05:36

1:05:36

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner:…

1
Episode 087: Heroic Purgatory (1970) 1:48:54

1M ago1:48:54

1:48:54

In this episode, we get lost into the absurdly surreal world of Kiju Yoshida's Heroic Purgatory from 1970. Serving as Dustin's Lynchian avant-garde counter pick to our prior film, this one covers much of the same ground, focusing and drawing inspiration from the same student revolts that served as source material for Kichiku; only everything is a w…

1
How Google's AI Overviews Will Change SEO Forever 29:10

1M ago29:10

29:10

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the change to Google that we have been talking about (and warning abou…

1
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy 1:00:34

1M ago1:00:34

1:00:34

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push …

1
Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen 53:13

2M ago53:13

53:13

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Le…

1
The Reason Your PPC Isn't Working | ft. Rebecca Pilkington 52:48

2M ago52:48

52:48

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube…

1
Dustin's J-Horror Journal Episode 01: Death Forest (2014) 45:58

2M ago45:58

45:58

In this special bonus episode of Genre Exposure, we've had a bit of a scheduling crisis making Jason unavailable to record. So Dustin takes to the microphone solo to chat more about Japanese Horror. We've decided to spin the prior filler episode in this style into its own series that for now will crop up during emergency situations like this. For t…

1
The Reality of AI-based Content 33:02

2M ago33:02

33:02

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast shar…

1
All-in-One Guide to Content Marketing [REWIND] 21:18

2M ago21:18

21:18

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You Ma…

1
Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite 50:13

2M ago50:13

50:13

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab …

1
How Hubspot's Marketing Works [REWIND] 33:32

2M ago33:32

33:32

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May A…

1
Episode 086: Kichiku: Banquet of the Beasts (1997) 1:13:30

2M ago1:13:30

1:13:30

In this episode, we dive back into some cult Japanese cinema. Jason had been holding this one in his back pocket for a while now and couldn't resist springing on Dustin a cult classic that he was unaware of. Tune in to see how our feelings shake out on this one and join us for Kazuyoshi Kumakiri's Kichiku: Banquet of the Beasts from 1997. Jason cel…

1
How to Accelerate Your Marketing Machine 30:53

2M ago30:53

30:53

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and pos…

1
Why Your Landing Pages Don't Convert [REWIND] 45:26

2M ago45:26

45:26

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also En…

1
How Formula One Teams Nail Event Marketing | The Dojo (Ep. 13) 1:02:19

2M ago1:02:19

1:02:19

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almo…

1
How to Do Local SEO for Multiple Locations 31:25

2M ago31:25

31:25

For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area. Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to tar…

1
The Risks of Relying on AI Content I ft. Andy Tuxford 52:59

3M ago52:59

52:59

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algori…

1
2024's Best B2C Marketing Strategies [REWIND] 34:12

3M ago34:12

34:12

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Lead…

1
Episode 085: Possum (2018) 1:33:40

3M ago1:33:40

1:33:40

In this episode, we dive deep into a film we've been eagerly anticipating but have held off till now to give this movie our undivided attention for a first watch. So join us as we check out Matthew Holness' Possum from 2018. Spoiler alert, there's nothing but praise from us this episode for a truly remarkable film. But before all that, we take anot…

1
2024's Best B2B Marketing Strategies [REWIND] 19:28

3M ago19:28

19:28

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/298 You May Also Enjoy…

1
The Impact of AI on Customer Trust I ft. Daisy Burns O'Keefe 50:33

3M ago50:33

50:33

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 - OpenAI’s New Voice Cloning AI 16:49 Story 2 - Costa's Hot Milksha…

1
How to Get Qualified B2B Leads Using Content Marketing 28:17

3M ago28:17

28:17

Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you. And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality o…

1
How Monday.com's Marketing Works [REWIND] 59:46

3M ago59:46

59:46

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/monday-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/209 You May Also Enjoy… Mail…

1
Is Google's Generative AI Search Rolling Out? I The Dojo (Ep. 10) 51:04

3M ago51:04

51:04

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we've no Tim, but we still have several marketing stories, including: - Google Has Launched the Search Generative Experience (Kinda) - Branding Lessons from Impossible Foods Switch from Green to Red - Implications for Marketers after Reddit's IPO Timestam…

1
Episode 084: Jackals (2017) 1:10:26

3M ago1:10:26

1:10:26

In this episode, we dive back in for some horror. This time Dustin has selected a film that he feels has fallen through the cracks. So is it an under seen gem or wallowing in deserved obscurity? Tune in to find out as we delve into the story of one dysfunctional family's downfall set against the 80s as they struggle to free their family member from…

1
How To Market to Multiple Buyer Personas 30:04

3M ago30:04

30:04

If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. With some careful thought and strategy, you can hit your buyer personas where they convert. Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c Get a FREE review of your website ht…

1
Copy This 615% Traffic Increase SEO Strategy [REWIND] 20:03

3M ago20:03

20:03

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy! Watch the video instead exposure.ninja/615-increase Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcas…

1
“Be Cheekier with Your Marketing” I ft. Lauren Cressey 48:32

3M ago48:32

48:32

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lauren Cressey and our stories include: Google's Rumoured Deal to Add Gemini to Apple Devices The Growing Trend in "Cheeky" Brand Voices TikTok Gets Banned in the US (Maybe?) Timestamps 02:10 Story 1 - Google's Rumoured D…

1
Create Content That Gets EXPLOSIVE Results [REWIND] 39:21

3M ago39:21

39:21

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy! Watch the video instead exposure.ninja/explosive-content Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/281/ Get a FREE copy of How To Get …

1
Create Content That Serves Your Target Customers | Dale Davies (Exposure Ninja) 49:54

4M ago49:54

49:54

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies. Timestamps 00:00 Welcome to the Dojo 01:19 Story 1 - Le…

1
Episode 083: Flesh+Blood (1985) 1:49:54

4M ago1:49:54

1:49:54

In this episode, we return to an age where might makes right and swords clash. Jason's pick brings the topic of Paul Verhoeven to the show for the first time. So join us as we check out Flesh+Blood from 1985. We also talk our favorite Verhoeven flicks as we dig in with the movie, chronicling its twists and turns while debating what could have been.…

1
How To Get Qualified B2B Leads Using SEO 40:04

4M ago40:04

40:04

It’s one thing to do B2B SEO and get leads. But getting qualified leads from your SEO is a ninja thing to do. Watch the video instead: https://www.youtube.com/watch?v=MfzsQvW7hjM Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/311/ Get a FREE copy of How To Get To The Top…

1
How Google Ads Work in 2024 [REWIND] 15:25

4M ago15:25

15:25

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Google Ads works in 2024. Enjoy! Watch the video instead exposure.ninja/google-ads-2024 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/295/ Get a FREE copy of How To Get To The…

1
How Clear Brand Purpose Helps Your Marketing | Ali Newton & Karl Hughes (Exposure Ninja) 44:21

4M ago44:21

44:21

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer Karl Hughes.…

1
How to Optimise Each Page of Your Website 33:29

4M ago33:29

33:29

In this podcast, I'll take you through how you can optimise your website to improve its ranking, but more importantly, its ability to convert visitors into leads. Watch the video instead: https://www.youtube.com/watch?v=MTJh89HujgY Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/…

1
How Red Bull's Marketing Works [REWIND] 16:52

4M ago16:52

16:52

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Red Bull does marketing (and how you can too). Enjoy! Watch the video instead exposure.ninja/red-bull Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/240/ Get a FREE copy of How…

1
How Authentic Personal Branding Fuels MEGA Growth | Charlie Marchant (CEO, Exposure Ninja) 51:27

4M ago51:27

51:27

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Charlie Marchant, Exposure Ninja's CEO. Get a FREE review of your website https://exposureninja.com/rpod/…

1
Lowering the Price of the Brick | Ep 161 | Photography Podcast 36:16

4M ago36:16

36:16

Are photographers lowering the value of Photography? Listen in as Gavin discuss the latest topics on the art, price disgust and more. (01:15) Wedding Client wants the Raw Photos! - (12:00) Selling yourself to make more money - (16:44) Do painters need your permission to paint your image - (23:00) Charlotte Wedding Photographer scams clients for 4k …

1
Episode 082: A Cold Night's Death (1973) 1:10:46

4M ago1:10:46

1:10:46

In this episode, Jason dives into our vault of listener suggestions to dig out one of his favorite subgenres: the made for tv movie. So join us as we check out A Cold Night's Death from 1973, directed by Jerrold Freedman. While Jason praises the execution and stage-play like quality of the production, Dustin charts the many film connections held am…

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