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The Book Coach Chronicles

Holly Ostrout

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The Book Coach Chronicles is a podcast for creatives & creative entrepreneurs who are ready to write their best book. This year. No more writer's block. No more burnout. No more imposter syndrome. And no more confusion. It's time to finally find some balance in your life, writing, and author business so you can get back to enjoying the things you love… and even the things you don’t, but have to do anyway. Unlike other writing podcasts, we look at life holistically—because if you're stressed ...
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Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can't always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you're great at what you do, but worry you're not looking professional enough to your couples and it's ...
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show series
 
Send us a text In this episode of The Coaching Book Club Podcast, Christy and Ken explore Strong Ground by Brené Brown — a powerful invitation to lead and coach from the inside out. Instead of chasing polished performance, Dr. Brown offers a deeper path: one rooted in clarity, consistency, and grounded confidence. Together, we unpack what it means …
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Send us a text In this episode of the Coaching Book Club Podcast, Christy and Ken explore The Canary Code by Ludmila Praslova, PhD — a transformative guide on neurodiversity, dignity, and intersectional belonging at work. While written for organizational leaders, this book holds profound implications for coaching. Christy and Ken reflect on: What p…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy and Ken explore The Possible Self by Maja Djikic — a practical and reflective guide for coaches navigating identity, mindset, and growth. Together, they unpack the challenges of transitions, sticky emotions, and what it means to redesign not just behaviors, but the beliefs be…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy and Ken explore Never Not Working by Melissa Clark — a thought-provoking book that distinguishes between healthy work engagement and workaholism. While both may look similar on the outside, the internal energy and motivation behind them make all the difference. Through real t…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy and Ken explore Coaching A to Z by Haesun Moon—a beautifully structured and story-rich guide that brings coaching to life through powerful language and the lens of solution-focused practice. Moon’s “Listening Compass” tool is at the heart of the conversation, offering a fresh…
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Send us a text In this episode, we dig into The ONE Thing by Gary Keller—one of those deceptively simple books that sticks with you. Together, we explore how this book can help coaches clarify purpose, reduce noise, and create real momentum in both personal and professional life. We talk about: The surprising power of choosing less, on purpose What…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy and Ken dive into Wellness by Nathan Hill — a sweeping work of literary fiction and an Oprah Book Club pick from 2023. While it may not be a traditional coaching resource, Wellness offers rich insights into human behavior, identity, and the stories we tell ourselves — all ess…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy Stuber and Ken McKellar explore The Promise That Changes Everything by Nancy Kline—a book that dares us to make one powerful commitment: “I won’t interrupt you.” Through personal stories and deep reflection, Christy and Ken unpack how this promise transforms not only coaching…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy and Ken explore the transformative power of improv through Yes, And by Kelly Leonard and Tom Yorton of The Second City. Blending humor with coaching insight, they discuss how improvisational techniques can foster deeper presence, unlock creativity, and shift the way we handle…
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Send us a text In this episode of The Coaching Book Club Podcast, Christy Stuber and Ken McKellar dive into Breakthrough Coaching by Marcia Reynolds—a must-read for coaches striving to deepen their presence, build trust, and grow professionally. Christy recounts her personal meetings with Marcia, while Ken reflects on his long-time admiration of he…
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Send us a text In this episode of The Coaching Book Club, Christy Stuber and Ken McKellar explore James by Percival Everett and its profound lessons for coaches on identity, safety, and performance. Through the lens of this award-winning novel, they unpack how code-switching, survival strategies, and unspoken truths show up in coaching—and how pres…
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Send us a text What does it really mean for a client to be “ready” for coaching? And how do we, as coaches, avoid stealing the learning by inserting our own insights? In this episode of the Coaching Book Club Podcast, Christy Stuber and Ken McKeller dive into Cultivating Coachability by Clare Norman—an essential read for every coach’s bookshelf. To…
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Send us a text What does it take to create a truly safe coaching space — one rooted in trust, context, and cultural awareness? In this episode of The Coaching Book Club, hosts Christy Stuber and Ken McKellar unpack Legacy by Dr. Uché Blackstock — a deeply personal and powerful book about racism in healthcare, family lineage, and the urgent need to …
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Send us a text What if the best coaches are the ones still learning? 🤔 In this episode of The Coaching Book Club, hosts Christy Stuber and Ken McKellar explore Positive Provocation by Robert Biswas-Diener — a refreshingly bold read that dares coaches to challenge convention, embrace discomfort, and grow through curiosity. If you’re ready to think d…
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Send us a text Did you know your brain’s primary job isn’t thinking? 🤯 In this episode of The Coaching Book Club, hosts Christy Stuber and Ken McKellar explore Seven and a Half Lessons About the Brain by Lisa Feldman Barrett — a thought-provoking book that challenges our assumptions about how the brain works. If you’re a coach looking to understand…
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Send us a text In this episode of The Coaching Book Club, hosts Christy Stuber and Ken McKellar unpack powerful insights from Never Split the Difference by Chris Voss, revealing how FBI hostage negotiation tactics can elevate your coaching skills. From active listening to emotional labeling and building trust, Voss’s strategies offer coaches action…
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Send us a text Unlocking Coaching Confidence with Metaphors: Insights from Light Up In this episode of The Coaching Book Club, hosts Christy Stuber and Ken McKellar explore Light Up: The Science of Coaching with Metaphors by Lyssa deHart — a must-read coaching book for anyone looking to enhance their coaching skills and leadership strategies. Metap…
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Send us a text 📚 Welcome to The Coaching Book Club Podcast! In this brief introduction, host Christy Stuber shares why she and co-host Ken McKellar created this podcast — and what you can expect from each episode. If you’re a coach looking to build confidence, refine your skills, and unlock powerful insights — all inspired by impactful books — you’…
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How do you make your wedding business website a place that not only looks beautiful, but attracts (and closes) the couples you love? You've heard me say so many times that you can't rely on pretty images alone to sell your wedding business - but we all know that visuals ARE super important to today's couples, especially when it comes to attracting …
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Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples you love who are excited to work with you. Roll up your sleeves and le…
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In this episode, we're talking to Suzanne Yatim Aslam, a former actress and Miss Arab USA turned author of the Amazon bestseller 'Post Pardon Me', who shares her experiences with postpartum depression, societal expectations of motherhood, and how she used her emotions as a fuel for creativity. Whether experiencing the challenges of new motherhood o…
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In this episode, we're talking to Melanie Moore, a leading vision board expert and coach from the UK, who introduces Emotional Freedom Technique (EFT) or 'tapping' as a transformative method for achieving personal goals, overcoming life's crossroads, and manifesting abundance.... Whether experiencing a life crossroad or seeking to realize a big vis…
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In this episode, we're talking to Ally Berthiaume who shares her wealth of knowledge on memoir writing and tips including, "It's never too late to go after the dream, but the bravest part is to begin." If you ever considered writing a memoir to further your business success, that can help bring in new leads and sales, then don't miss this episode. …
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Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same? Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates? Listen …
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Did you know there are actually two kinds of wedding leads you're always working with? These are two very different groups of couples who are looking to book you at any given time...and if you know how to help them both, it could mean doubling or even tripling your revenue. In this episode, I'm sharing the difference between Buy Now and Buy Later c…
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In this episode, we're talking to Melanie Herschorn who shares her wealth of knowledge on book marketing and shares tips on how to share your message to make a big impact with your book. If you ever considered writing a book to further your business success, that can help bring in new leads and sales, then don't miss this episode. Melanie Herschorn…
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In this episode, we're talking to Jack Ori who shares his insights and experiences working with other neurodiverse writers and shares his tips on how to work with your brain not against it. If you ever find yourself struggling with overwhelm and hyperfocus, that impact your creative flow, or identify as neurodiverse, then don't miss this episode. J…
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In this episode, we're talking to Geraldine Crane who shares her spiritual guidance on applying the SERENE Way to self love, healing mother wounds, and creating inner peace. If you ever find yourself struggling with self love and past wounds, that impact your creative life and trusting your own judgement, then don't miss this episode. Geraldine is …
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In this episode, we're talking to Reneau Peurifoy, who, with over 20 years of experience in marriage and family therapy, shares wisdom on the 7 core emotions that we share with our pets, the 3 most important emotional factors that impact personal happiness, and practical approaches for quieting destructive emotional triggers and negative core respo…
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In this episode, I'm talking with Heidi Marke, the Gentle Rebel Coach and host of the Overwhelm is Optional podcast. She shares so much wisdom on how to choose to overcome overwhelm. And one of my favorite quotes from the conversation has already changed my own life: "This is the root of all of our anxieties, that we are just not letting ourselves …
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On a scale of "word-of-mouth only" to "paying Meta $2k every month," how serious are you about marketing your wedding business? Every major brand knows the importance of marketing their product/service...so why aren't we taking the same approach in our wedding businesses? One of our clients - a very smart, six-figure multi-op owner - once shared th…
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In this episode, I've got 5 tips for shifting from late summer's chaotic energy to fall's smoother, more flowy energy. After that, we're talking to yoga therapist and ayurvedaist Niya Bijaj on how you can use yoga therapy to bring more flow, creativity, and LESS burnout to your autumn. Niya Bajaj is an internationally accredited yoga therapist and …
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In this episode, we're finally entering the final season of the year: The FLOW Season! We're talking the AUTUMN EQUINOX and all the FLOW energy that comes with it. Autumn is the season when all of the things we've been building and working on throughout the year finally come to fruition. The equinox is technically Saturday, September 23rd, 2023 at …
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Does it seem like you have waaaaay fewer leads this year than the last couple of years? There's a good reason for it (cough cough wedding boom cough cough) - but there's also something you can do about it. Here's how to get more wedding leads to contact you...AND get them to stick around this time! Find out how the Book More Brides Growth Academy h…
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In this episode, we're talking about growth mindset and self-awareness. What is growth mindset? How can you apply it to yourself and your business? We've got some tips on using growth mindset to get that book written, too! And then we dive into a conversation with Jamie Milam on self-awareness. Jamie's life took a determined turn at 15 when she fac…
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In this episode, we're talking archetypes and how you can use them to find more creativity. We've got just a couple of weeks left of summer 2023 before we move into fall's Flow Season of creativity and productivity bursts. I'm talking to friend and fellow author + coach, Lewis Jorstad on creative archetypes, burnout, and how to plan a book series. …
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Did you know that the highest number of engagements happens in the month of December? Did you also know that you'll see the benefits of what you do for your wedding business in about 90 days (3 months)? That's why NOW is the time to get your wedding business ready for all those new leads about to come your way - and in this episode, I'm sharing the…
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In this episode, we're talking thunderstorms. There's some really cool research on how weather affects our creativity and focus and we're going to dive into harnessing those late summer storms to focus on all the ideas you've come up with this summer. Links "Weather and Behaviour" — British Psychological Society, 2018 Blue Skies, Distractions Arise…
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In this episode, I'm sharing 7 ways you can embrace the energy of late summer to move forward with your projects and bring balance to your daily life. It's a good reminder for remembering that we're still in summer here in the northern hem, even if we're all sick of the heat by now, and that we still have summer energy to work with. Get the most ou…
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In this episode, I'm chatting with sobriety coach Sarah Williamson, and y'all... I almost wish I was joking when I tell you how much of a difference deciding I no longer wanted to be "a drinker" has had on my creativity, energy, and mental health. If you're looking for the missing piece to what's holding back your creativity, that extra glass of wi…
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In this episode, I'm sharing WHY this podcast is called The Dream Season. We talk about the Dream Season, the Magic Season, the Grow Season, and the Flow Season. I'm also talking about what energy each season brings to our creative work, and how we can better embrace it to be MORE creative with LESS burnout. I'm sick of hustle culture, and you know…
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Our very first episode of the inaugural season of The Dream Season! I'm so excited to get this show started. We're going to learn a lot together and make this our season for easy creativity. Support the Show Leave a review and get 4 free guided visualizations. Just send a screenshot of your review to [email protected] and we’ll send you the…
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Are you seeing slower sales (or inquiries, or responses) this summer? Are you thinking that maybe you need to lower your prices just to bring in some cash? 🛑 STOP!! 🛑 There are some major problems with lowering your rates just to make some sales - in this episode, I'm sharing some of the most-heard reasons for doing this...and what you need to do i…
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✨ Hey Wedding Pro! ✨ I know it can be really hard to stand out from your competition...especially when a lot of you are telling us that you're seeing a big drop off in the number of inquiries you're getting. In this episode, I'm sharing the 4 big things that your wedding leads absolutely need to hear and see from you - so that you can not only unpl…
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There is a whole category of wedding couples just WAITING (literally) to book with you - and if you don't have the right strategy to reach them, you could be leaving dozens of unbooked weddings on the table for your competitors to scoop up. In this episode, I'm sharing the strategy that could triple your wedding business income - this is one you do…
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Serious question: Why should couples book you? I'm going to go ahead and assume that you are great at what you do, that you have excellent customer service, great equipment, etc. etc. ...but beyond that, what really makes you different so that leads can see why you're the right one for them? In today's episode, I'm talking about 1) Why showing our …
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What books weddings in 2023? The very first thing you HAVE to get right is your messaging - which means, at a basic level, knowing which words make your leads want to book you. But how do you do this, and how do you make it work for your wedding business? In this episode, let's talk about messaging - and why it will make or break your wedding busin…
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I finally had a chance to go through the 2023 Real Weddings Report from WeddingPro (homebase for WeddingWire & The Knot) - and MAN, there were some BIG takeaways!! 🤯 Staying on top of wedding industry trends is an important part of being a wedding pro...but I'mn not talking things like what kinds of gowns brides are wearing, or flower styles, or ev…
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There's something killing off sales in your wedding business. 😲 And until you can see it - and fix it - you could be losing up to 75% of the sales you SHOULD be making. In this episode, find out what this dangerous sales killer is, what it looks like in your wedding business - and a plan to fix it! Want help 3x'ing your wedding business this year? …
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We need wedding leads to trust that we're great at what we do...but how do we do that BEFORE they sign with us and become clients? After all, trust is what helps them say "yes" - but we have our work cut out for us when couples come to us already suspicious that we *only* care about making a sale. In today's episode, I've got some actionable weddin…
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