Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.” She made up the name as a hidden reminder of who she is and why she is here. Learn more about Madelyn’s books: Riding the Current and Essays in Two Voices. In Essays in Two Voices Madelyn offers a simple process for two people to better understand an issue…

The best part of this podcast may be when Madelyn’s husband shows up and gives her a bouquet of red roses for their 40th anniversary! But the rest of it is pretty good too. This week’s conversation begins as Madelyn Blair (www.pelerei.com) describes the idea of Narrative Intelligence. She describes a quick process she recently used at a Knowledge M…

Lea Thau, creative director of TheMoth.org for a decade (2001-2010), Lea teaches business people not so much how to tell personal stories, but how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame business proposals. However I learned most by asking more about her process at the Moth and with her radio s…

Lea Thau was creative director of TheMoth.org for a decade (2001-2010), developing the format and process that has become one of the most popular storytelling organizations in the world. From the beginning, Lea favored the idea of sticking to true stories told in the first person – a critical decision that created what we know as “the Moth format.”…

And most guitars have more than one story… Guitars are known by the stories of those who loved them and the music they created. When Ian opened his guitar shop, he didn’t so much sell guitars as tell their stories. Ian Rhodes not only found his way back to his passion for playing guitar, he started blogging about it – way back when blogging meant y…

“The best marketing doesn’t feel like marketing; it feels like a story.” – Jim Signorelli Jim believes that the best marketing doesn’t feel like marketing; it feels like a story. Have a look at Jim’s agency website at esw-storylab.com he practices what he preaches with website design and content. If technology and techniques get ahead of an organiz…

Happy 2014!! One of the best interviews yet!! Jim Signorelli on Storybranding and Archetypes Jim Signorelli approaches story using a tried and true process. “We want to look for joiners rather than buyers.” After gathering the back story and the facts, they conduct an archetypal analysis asking the team to individually choose the archetype that bes…

Episode 009 Personal Storytelling in Business Jane thinks there is definately a role for personal storytelling in business. The best application is when you can turn a case study into a case story by making it more personal…making it about the people. She teaches this with a NASA case story that you can request by contacting Jane on her website www…

Using Personal Stories and Adding Suspense to your Storytelling Jane Praeger’s thirteen years of documentary filmmaking helps her coach executives and improve their presentations. She says, “I realized I could bring all I learned about narrative, theme, characters…to the business world… where it was missing.” Initially Jane delivered media training…