Bedste Social Impact Marketing-podcasts (2024)

1
How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator 25:17

11d ago25:17

25:17

Main Insight Instead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, indust…

1
S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing 24:15

25d ago24:15

24:15

KEY TAKEAWAYS: Focus on building scalable infrastructure early to support long-term growth. Design servicing systems with flexibility to adapt to customer needs and regulatory changes. Leverage analytics and customer data to continuously refine product offerings and user experience. Invest in modern technologies to future-proof financial products a…

1
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase 28:36

1M ago28:36

28:36

Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and c…

1
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

2M ago48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …

1
S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

2M ago49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…

1
S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

3M ago38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…

1
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

3M ago45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…

1
S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems 1:10:35

4M ago1:10:35

1:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM…

1
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared 43:29

5M ago43:29

43:29

MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works…

1
S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie 48:35

5M ago48:35

48:35

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She…

1
S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server 29:49

6M ago29:49

29:49

0:31 Introduction to Building an Online Community 1:58 Inception of Advertise Your Server 2:43 Evolution of Advertise Your Server 5:04 Expanding to B2B Companies 6:36 Benefits for B2B Brands 10:23 Setting Up an Online Community 20:39 Establishing Community Norms 25:08 Pitfalls in Online Community Creation 28:26 Connect with Advertise Your Server Ma…

1
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox 42:53

6M ago42:53

42:53

SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcast Main Insight "The most effective brand strategy focuses on differentiation and solving customer business challenges." Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content sh…

1
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ 45:24

6M ago45:24

45:24

Guest Bio: Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her communit…

1
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies 43:48

7M ago43:48

43:48

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…

1
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital 39:36

8M ago39:36

39:36

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…

1
Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS 6:32

8M ago6:32

6:32

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…

1
The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of Byldd 23:09

1+ y ago23:09

23:09

GUEST BIO Ayush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you…

1
Harnessing the Power of Storytelling for B2B SaaS Marketing: Insights from Steve Hoffman of Founder's Space 43:01

1+ y ago43:01

43:01

We all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to the podcast to discuss how SaaS companies can leverage storytelling to strengthen their marketing strateg…

1
How to Leverage Video Marketing for Massive Revenue Growth -- WebinarJam and Kartra CEO, Sarah Jenkins 25:36

1+ y ago25:36

25:36

Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy. In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is …

1
Unleashing the Power of Partnership Marketing -- Renee Bigelow, Consultant and Fractional CMO 29:26

1+ y ago29:26

29:26

Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful …

1
How to Run Experiments and Track High-Level Impact -- Reditus founder, Joran Hofman 27:02

1+ y ago27:02

27:02

GUEST BIO Joran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. M…

1
The Power of Cross-Collaboration Between Sales and Marketing -- Tara Pawlak, Head of Marketing at GetAccept 23:51

1+ y ago23:51

23:51

GUEST BIO Tara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time. MAIN INSIGHT The key…

1
How to Create Micro Tools to Engage Your Audience -- BlockSurvey Co-founder, Wilson Bright 31:45

1+ y ago31:45

31:45

GUEST BIO Wilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing st…

1
How to Find Product-Market-Fit by Conducting User Interviews -- Gregor Maric, CEO of Parallel Office 31:22

1+ y ago31:22

31:22

GUEST BIO Gregor is the CEO of Parallel Office, an International metaverse startup that combines AI, Blockchain, and VR to create a virtual office that is more immersive, productive, and inclusive. He is a mentor for New Chip and Impact hub, coaching web3 companies on go-to-market, equity fundraising, token sale, value proposition, and growth hacki…

1
How to Improve your Business and Leadership Skills with the Power of Authenticity -- Jeremy Redman, Founder/CEO of TaskMagic 31:35

1+ y ago31:35

31:35

GUEST BIO From a trailer park to Sunset Blvd, Jeremy has founded three six-figure and one seven-figure no-code SaaS companies from nothing. While raising seven figures in venture capital for his latest venture, TaskMagic, an easy-to-use automation software, he has grown its revenue by 60% month-over-month, hitting $1 million. Jeremy is also a contr…

1
How to Build a Customer-Centric Culture -- Book Like a Boss Founder, Nachum Kligman 25:10

1+ y ago25:10

25:10

GUEST BIO Nachum Kligman has over 25 years of experience in pioneering business ideas, developing patented technology, and working in video commerce and interoperable messaging. He is currently focused on Book like a Boss, an all-inclusive platform with over 60,000 users that supports entrepreneurs in over 100 countries. Kligman resides in Bet Shem…

1
How to Think Outside the Box and Stand Out in Event Marketing -- PowerHub Founder/CEO, Etienne Lecompte 32:23

1+ y ago32:23

32:23

GUEST BIO Etienne Lecompte is the Founder and CEO at PowerHub. He's also an angel investor and the host of the Renewables:Unscripted Podcast. He helped build PowerHub from his spare bedroom into a respected software company in renewables, leading to the acquisition of the company in 2019. MAIN INSIGHT Don't ask for forgiveness, ask for permission. …

1
How to create engaging content that sounds authentic -- TrackMage Founder, Irina Poddubnaia 28:26

1+ y ago28:26

28:26

GUEST BIO Irina Poddubnaia is the founder of TrackMage, a SAAS company that simplifies the work of eCommerce business owners by automating the order tracking process. Prior to founding TrackMage, Irina ran a fulfillment center in China for 2.5 years without speaking Chinese. She launched TrackMage entirely remotely without external funding and has …

1
How to Identify Your Best Customers -- Duda Co-founder/CEO, Itai Sadan 32:56

1+ y ago32:56

32:56

GUEST BIO Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, Tech…

1
The Importance of Industry Insights & User Feedback -- Collabwriting Founder/CEO, Sandra Iđoški 22:18

1+ y ago22:18

22:18

GUEST BIO Sandra Iđoški is the CEO of Collabwriting, a startup whose main purpose is to help content marketers and creators create better content. We do this by simplifying two key things - research and teamwork around it. Sandra previously worked as a CCO at Teodesk, an innovative IT company that aims to resolve business inefficiency within the Te…

1
Studying User Engagement: The Key to Long-Term Success for Early-Stage Startups -- Badger Maps Founder/CEO, Steve Benson 29:04

1+ y ago29:04

29:04

GUEST BIO Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. MAIN INSIGHT Focus your time and energy on revenu…

1
How to Streamline Data Capture for Better Sales Reporting -- Auditoria VP of Marketing, Nick Ezzo 30:48

1+ y ago30:48

30:48

GUEST BIO Nick Ezzo is the head of corporate marketing and demand generation at Auditoria, with over 20 years of experience in technology marketing. Prior to joining Auditoria, he provided digital marketing and demand generation leadership at Sage Intacct, Host Analytics, and Equilar. Nick has also held marketing, business development, and consulti…

1
How to Find and Hire Top Talent -- Webzoly and Testlify Co-founder/CEO Pratik Thakker 27:32

1+ y ago27:32

27:32

GUEST BIO Pratik Thakker is an Indian-born digital and tech entrepreneur based in Israel. He is known as Israel’s tech ambassador to India and has a strong social media presence with over 180K followers and 200+ million views. Pratik is the Founder and CEO of Webzoly, a company that helps global businesses hire remote talent. Additionally, he is a …

1
How to craft the perfect pitch that differentiates your brand -- SplitSpot Co-founder Ernesto Gaxha 23:56

1+ y ago23:56

23:56

GUEST BIO Ernesto Gaxha is a co-founder of SplitSpot, an innovative rental platform that has served thousands of residents in several cities in the US. He is a Harvard/MIT grad who started his career as an institutional investor before entering the world of startups. MAIN INSIGHT Craft an initial pitch that differentiates your brand within the firs…

1
How to leverage customer feedback to build the right product - Adam Tank, CCO at Transcend 43:58

1+ y ago43:58

43:58

GUEST BIO Adam Tank is a seasoned professional with over 10 years of experience in the water industry, specializing in innovation, software, and business development. In his current role as Chief Customer Officer at Transcend, Adam is responsible for the success of the clients and marketing initiatives related to the Transcend Design Generator and …

1
How to Engineer Viral B2B Product Growth -- Serenity CEO Katherine Wells 33:34

2y ago33:34

33:34

GUEST BIO Katherine Wells is the CEO and founder of Serenity, a network that allows aging service providers, older adults and their loved ones to care together. She created the company out of her direct experience of silos in senior care. Katherine's own experience of caring for her aging parents, who were not expecting to need care, inspired her t…

1
Unifying Your Brand Identity -- Pixel True CEO Graham Sawrey 32:09

2y ago32:09

32:09

GUEST BIO Graham Sawrey is the CEO of Pixel True, a design agency that works with SaaS companies. Graham has a background in managing companies in various industries such as content marketing, affiliate marketing, design, animation, copywriting, and Web3 software. He got into building businesses because of his interest in the online marketplace and…

1
How to Create Authenticity in Personal Branding -- ShopX Chief Growth Officer Eric McHugh 30:09

2y ago30:09

30:09

GUEST BIO Eric McHugh is the Chief Growth Officer and co-founder of ShopX, a Web3 eCommerce platform that utilizes ENFTs to create a new revenue channel for eCommerce brands without diluting their brand value. Eric previously worked at Snap as a bankruptcy consultant and helped found a social commerce platform. He was drawn to the world of cryptocu…

1
Bridging the Gap between Marketing and Customer Experience in B2B SaaS -- Enovis Founder & CEO Franck Juvin-Acker 29:51

2y ago29:51

29:51

GUEST BIO Franck Juvin-Acker is an expert in enhancing sensory experiences for brands to create a deeper connection with consumers. With a background in the sports and tech industries, having worked for renowned companies such as Salomon, Nixon, and Adidas, as well as collaborating with Star Wars and Google, Franck has a wealth of experience in cre…

1
How to see big results quickly from marketing campaigns by using quick tests -- GoReminders Founder/CEO, Jonathan Zacks 21:03

2y ago21:03

21:03

GUEST BIO Jonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small …

1
How to present your product so customers care -- Michael Sheeley, Founder of Nurse 1-1 28:17

2y ago28:17

28:17

GUEST BIO Michael’s mission to connect health-concerned consumers to nurses in their own communities is based on personal experience he and his wife had when their daughter was born with a congenital heart defect. “Texting with our friend Kim, who happened to be a pediatric nurse practitioner, helped us get through the scary and confusing healthcar…

1
How to conduct valuable user feedback interviews -- Ben Dooley, Founder/CEO of Untabit 24:15

2y ago24:15

24:15

GUEST BIO Ben Dooley is the founder of Untabit, a cutting-edge content creation platform that automates the research process for marketers and sales teams. With over a decade of experience in the industry, Ben has a proven track record of success, having sold over $100 million worth of software throughout his career. He is deeply passionate about b…

1
How to Leverage Partnerships with Industry Associations -- Ram Sudireddy, Founder of Bento 29:10

2y ago29:10

29:10

GUEST BIO Ram is a serial entrepreneur and expert in technology, marketing and sales with nearly 30 years of experience. He founded Bento to revolutionize the dental insurance system and provide affordable oral care for all Americans. He has also successfully built and sold multiple startups, including Cimaron, CHiL Semiconductor, and Sanovi. Ram h…

1
How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of Legislate 23:13

2y ago23:13

23:13

GUEST BIO Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is …

1
How to Accelerate Growth with the Help of Mentors -- Patric Shannon, Founder and CEO at LeadSnap 36:39

2y ago36:39

36:39

TIMESTAMPS 00:00 – How LeadSnap started 03:38 – Trajectory of LeadSnap 07:03 – What LeadSnap is looking for currently 08:43 – Experts to help with growth 11:02 – Finding the mentor that is the right fit 15:41 – Before and after having a mentor 18:18 – Coaches that are worth it 20:24 – Defining deliverables 23:48 – How to find feedback from mentors …

1
How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEvent 31:40

2y ago31:40

31:40

TIMESTAMPS 06:33 - Why video is the channel to focus on now 08:30 - How to plan video content 10:40 - Where and how to use your video in your marketing strategy 16:10 - How video content helps InEvent 22:30 - Who should be the face of the video 24:30 - How to optimize your videos GUEST BACKGROUND Pedro Góes is the CEO of InEvent, a Y Combinator ven…

1
How Aligning People, Process, and Performance Can Help You Achieve Your Goals -- Pius Chan, Head of Growth at Lumen5 43:25

2y ago43:25

43:25

TIMESTAMPS 01:27 - People, process, and performance 06:42 - Keeping your team focused 12:00 - Communicating with your team 16:00 - Aligning the business in terms of product, sales, customer, and marketing 21:20 - Team Meetings 23:00 - Steps on focusing and aligning your team 33:04 - Why is it important to be aligned at the leadership level 38:50 - …

1
Announcement: Changes Coming to Forward Launch Your SaaS 5:34

2y ago5:34

5:34

Sign up for the newsletter at forwardlaunchyoursaas.com Hello and welcome to Forward Launch Your SaaS, the show where we interview B2B SaaS founders and marketing executives about their campaigns and the biggest pieces of wisdom they have to share with other founders and marketers. I'm excited to announce some upcoming changes to the show that I be…

1
How trusting yourself and your team fuels company growth -- Kate Bradley Chernis, Co-Founder and CEO LatelyAI 41:20

2y ago41:20

41:20

TIMESTAMPS 03:00 - Why Kate’s Dad told her that she couldn’t work for other people anymore 08:56 - The Art Of The Start by Guy Kawasaki 11:20 - Her first angel investors 12:50 - Walmart project that helps them to reach 130% ROI 15:30 - The power of voice and copy 18:00 - How Lately can help you get more out of your content 24:00 - The mindset that …

1
How to Increase Sales by Instantly Responding to Leads -- Zeze Peters, Founder and CEO at Beam.city 36:48

2y ago36:48

36:48

TIMESTAMPS (04:15) Instantaneous lead alert and lead responses (09:58) Lead cost and cost of acquisition (14:38) Have a script of ideas rather than a script of words (18:48) Knowing more about your customers (20:54) Creating ads that hook people (24:50) Competitors’ lead magnet systems (27:00) Customizing the language depending on the industry (28:…

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