The business of outdoor hosted by Aaron Lutze & Dylan Bowman
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Welcome to Second Nature, a podcast about living with ecological grief. Each week, Dr. Ashlee Cunsolo takes us on a deeply personal journey about planetary loss, and what we love, what we have lost, and how we move forward. Through a series of engaging, thought-provoking, and moving conversations with incredible guests from around the world, Second Nature is an invitation to come together to share stories of loss, love, despair, and joy, as we learn how to live with – and embrace – ecologica ...
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Join us each Friday morning for a new show on powerfully transforming your health, wellness & life! Support this podcast: https://podcasters.spotify.com/pod/show/thesecondnatureshow/support
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Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official l…
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Microplastics: How Do They Get Into Our Bodies? And What We Can Do About It?
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41:01Microplastics seem to be everywhere, inside and outside our bodies. These micro and nano particles are shedding from our clothes, our tires, food packaging — basically anywhere there's plastic. People, animals, and plants are consuming these microplastics, thereby complicating the issue and contributing to health problems. But what health issues? A…
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Vulnerability, Healing, and Hope Through Shared Ecological Grief
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9:22In the final episode of Season One of "Second Nature: Living with Ecological Grief and Loss," host Ashlee Cunsolo reflects on the profound journey of Season One, highlighting powerful conversations with guests worldwide who have deeply influenced her understanding of ecological grief. She discusses the importance of acknowledging grief as a natural…
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Launching A New Race Team with Colleen Quigley
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1:20:16Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://ww…
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How We’re Coping With Climate Anxiety
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14:37NOTE: An early version of this audio has an error around 4:50. If you hear that error, it's likely because your podcast player downloaded the first version. Please re-download the episode to hear the correct version! And forgive us, as we're merely human beans 🫘 . Is climate news stressing you out? Same. We're experiencing funding cuts to environme…
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The Business of Events & Tradeshows
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1:11:46Doug Emslie is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of Cuil Bay Capital, an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of TrailCon, the new trail running conference an…
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Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plan…
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🔗 TAKE ACTION: Stop State AI Regulation Ban in the "One Big Beautiful Bill" Act When you ask ChatGPT to write a cover letter, make your grocery list, or edit an image, what's actually happening in the real world? As AI gets bigger by the day, it's requiring more and more energy, water, and land in communities around the world. Tech companies are in…
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What We Can Learn from "lowercase b" Brands
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1:19:44Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playboo…
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Connection and Resilience Through Local Food
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40:19Farmers market season is upon us! As we've started seeing spring crops here at markets in the Northern Hemisphere, we're thinking about the power of locally grown food. As our food supply chains have gone global — we’ve gained more access to nutritious foods in areas where they may be hard to grow — but we’ve lost touch with seasonality and the sou…
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From Grief to Revelation: Responding to Ecological Loss with Heart and Soul with Francis Weller
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49:58In this special episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo talks with internationally renowned psychotherapist Francis Weller. Weller explores the importance of recognizing grief as a communal experience, especially in the face of ecological devastation. He emphasizes that deep grief should be embraced and held coll…
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How To Create A Sport-Defining Film
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1:03:35Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have bee…
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How the Climate Crisis Affects Youth Around the World
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53:02Welcome to Second Nature, Living with Ecological Grief podcast. Host Ashlee Cunsolo hosts Caroline Hickman, a climate-aware psychotherapist and researcher focused on eco-anxiety, particularly in children and young people. Caroline shares how her love for the environment and her experiences as a psychotherapist led her to work on climate psychology.…
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Teaching in a Climate Crisis: Tools and Strategies with Sarah Jaquette Ray
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47:02In this episode of Second Living with Ecological Grief and Loss, host Ashlee Cunsolo welcomes Dr. Sarah Jaquette Ray, an interdisciplinary environmental humanist. Her work focuses on the intersection of social justice and climate emotions, particularly in equipping educators to support students through climate-related grief and anxiety. She discuss…
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Fostering Collective Change: Renée Lertzman on Psychological Approaches to Climate Issues
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11:25Welcome back to Second Nature, Living with Ecological Grief. Today, host Ashlee Cunsolo talks with Dr. Renée Lertzman, a leader in the field of ecological psychology. Rennee's work bridges psychology and environmental science, focusing on organizational strategies for climate change action by integrating behavioral and social sciences. Rennee share…
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Pro Athlete Or Get A Real Job? Here's How To Do Both.
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1:01:18Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on…
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Generation Dread: Facing the Mental Toll of Climate Change
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53:00In this episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo welcomes Britt Wray, an acclaimed author and researcher at Stanford, focusing on climate change's impact on mental health. Britt discusses her pivotal moment of climate awareness when contemplating motherhood, sparking her shift from science communication to explori…
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Conscious Chatter: A Scientific Lens on the Links Between Fast Fashion, Toxicity, & Microplastics
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50:41Microplastics are seemingly everywhere, even our clothes. From production through wash days, synthetic fabrics are shedding microplastics into the air and water. It's a big issue that's going to take shifts from manufacturing to our own homes, and we wanted to start tackling this big discussion with the help of our friends at the podcast, Conscious…
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How Jennifer Abbott Bridges Personal and Planetary Grief in Film
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45:39In this episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo speaks with Jennifer Abbott, an award-winning film director renowned for her work on social justice and environmentalism. The conversation delves into ecological grief, a theme central to Abbott's film "The Magnitude of All Things," which explores the profound emoti…
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On Climate Justice, Personal Agency, and Confronting Continuous Ecological Grief with Dr. Charles Ogunbode
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55:02Welcome back to another episode of the Second Nature, Living with Ecological Grief podcast! In this episode, host Ashlee Cunsolo welcomes Dr. Charles Ogunbode as they discuss the resistance to linking climate change with racism and historical inequalities, noting skepticism from African audiences. Many feel this linkage could dilute anti-racist eff…
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Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. T…
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Lament for the Land: Derrick Pottle on Inuit Experiences with Climate Change
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48:36In this episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo and guest Derrick Pottle discuss the profound impacts of climate change on Labrador's Inuit communities. Derrick shares feelings of confinement due to severe weather conditions and limited mobility, affecting traditional activities like seal hunting. He addresses th…
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Is the Patriarchy Fueling Climate Change?
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34:11The climate crisis has a way of making hard things even harder — and that includes gender disparities. From their professional lives to their personal lives, climate change has left many women vastly under-resourced and at risk, all while taking on the heavy toll of caring for their families and communities through climate mitigation and resilience…
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Leading A Revolution In The Outdoor Industry
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1:22:35Jason Bolt has successfully built and sold companies in the outdoor industry, but more importantly, he's been a mentor to many well-known brands in the space. As the founder of Revant Optics, he shares his journey, complete with the ups and downs along the way. This conversation ends with a powerful call to action for the entire outdoor industry, o…
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Indigenous Climate Futures: From Grief to Growth with Dr. Deborah McGregor
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46:28Welcome back to Second Nature, Living with Ecological Grief. Host Ashlee Cunsolo and guest Dr. Deborah McGregor critique the technocratic focus in climate research, highlighting the underrepresentation of women, Indigenous, Black, and global South communities. They stress the importance of integrating Indigenous knowledge and holistic approaches ov…
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Let's Talk about Grief with Clarity and Compassion with Lisa Keefauver
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45:38In this episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo and grief expert Lisa Keefauver delve into the multifaceted nature of grief and its cultural marginalization. Keefauver introduces her book, Grief is a Sneaky Bitch, a compassionate guide for those grieving. They discuss how grief, including ecological grief, is a m…
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The 5 Stages Of Partnership with AG1's Lisa Hassig
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1:09:49Lisa Hassig is the Global Brand + Sports Partnerships Director for AG1. While AG1 has partnered with some of the biggest athletes and creators on their partnerships, we took the conversation in a slightly different direction to share the lifecycle of a collaboration. There are five distinct phases to a solid partnership, and in today's episode, Lis…
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Hearing Ecological Loss: Insights from Soundscape Ecologist Dr. Bernie Krause
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48:00Welcome to Second Nature, Living with Ecological Grief. In today's episode, host Ashlee Cunsolo interviews Dr. Bernie Krause, a pioneer in soundscape ecology, about his 50-year journey documenting natural sounds. Comparing these soundscapes to the richness, diversity, and importance of the Library of Alexandria, Dr. Krause reveals a distressing dec…
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Planned obsolescence and perceived obsolescence have us in a disposable consumption cycle. But it hasn't always been this way. When and why did we stop thinking things were worth fixing? In this episode, we get a history lesson in planned obsolescence, visit Adrienne Ferre, who is helping run a Makers Hub in LA, complete with a tool library and rep…
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The Past, Present, and Future of Ciele
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1:03:49Daniel Marrett is the global Director of Marketing and Strategy at Ciele, and has been with the brand for nearly six years as they've gone through every iteration to arrive at this point. During the conversation, we learn the origin of the name, dig into the expansion beyond hats, and go deep on what it truly means to collaborate as a brand. Show N…
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Welcome to Second Nature, Living with Ecological Grief: A Podcast About What We Love, What We Lose, and How We Cope
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32:15In the first episode of Second Nature, Living with Ecological Grief, host Dr. Ashlee Cunsolo introduces her over 15-year journey of exploring ecological grief, climate change, and mental health. She shares a formative childhood experience with a destroyed beaver pond, highlighting her early, solitary struggles with ecological grief. Her involvement…
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Behind The Business: The Running Event and Switchback
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1:02:05Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (runnin…
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This episode originally aired on June 12, 2024. Becoming more conscious consumers is a pivotal step in building a more sustainable economy, but how do we deconsume in a consumerist world? When we buy less, we save money, cut down on clutter, and lower our emissions. This collective shift has another big impact — helping us to steer the economy away…
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How To Build An Outdoor Business With A Full-Time Job
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1:08:11Sam Degenhard is the Founder and CEO of Campfire Ranch. Like most of us, Sam dreamed of one day launching a business in the outdoor industry. His approach to taking "the leap" involved graduate school, using the dedicated time to hone his concept and approach, preparing as best he could for the launch of the business. As things typically go, the un…
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A Closer Look At Arc'teryx's Footwear Development Process
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1:03:39Arc'teryx has officially launched a line of trail running footwear, created in collaboration with their athletes. Josh Herr and Kat Drew join the podcast to talk about the process of bringing Arc'teryx's new footwear to life, how they incorporated athlete feedback, and the future of product development in trail running. Arc'teryx: https://arcteryx.…
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Harvesting Hope in Community Gardens
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17:17Help us win a Webby! It only takes a minute to vote. Vote here! Often on urban lots, behind chain link fences, adorned with hand-painted signs, plots burgeoning with fruits, vegetables, and flowers, flanked by compost piles — the humble community garden feels like a salve for so much that ails us. On this Community Voices episode, we're going from …
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Behind The Business of Endurance Events: Life Time Grand Prix
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1:15:47Two of the biggest events in the bike industry are the Life Time Grand Prix and Sea Otter Classic, and today's guest is Sarah Stutman, who has played a big role in both of them. We dive into mass participation events, where growth is happening in the endurance event space, and what the future looks like for mountain biking, gravel racing and trail …
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What We Would Do With Outside
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1:05:04After the recent discussion about Outside, we realized that we had more to say - and more appropriately, a more constructive discussion about how we would look at the situation and handle it if it were up to us. It's a back-and-forth about open versus closed content ecosystems - as well as a callback to a favorite Galaxy Brain idea that we've been …
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What Actually Happens to Your Clothing Donations?
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37:58The secondhand clothing market isn't equipped for textile recycling. So when your donated clothes don't sell, where do they end up? With the rise of overconsumption and fast fashion, clothes have piled up in thrift stores, landfills, and incinerators around the world. Countries like Ghana and Chile are dealing with fashion waste from countries like…
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The Re-Startup: X-Bionic with CEO Max Lenk
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1:04:10Max Lenk joined X-Bionic three years ago as the established brand was transitioning into its next phase. Or as Max calls it: "the re-startup". Max and the X-Bionic team have brought meaningful evolution to the brand, most recently launching a footwear category with their Terraskin trail running shoes. Max Lenk: https://www.linkedin.com/in/maximilia…
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Payson McElveen and the Cauldron of Content
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1:11:59Payson McElveen is a professional mountain biker, gravel racer and podcaster - host of With Pace (previously known as The Adventure Stache). During this discussion, Payson shares his approach to business as an athlete and podcaster, comparing notes on his journey as a media operator in the outdoor industry with Dylan and Aaron. Show Notes: Payson M…
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Can We Have Ethical Consumption Under Capitalism?
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35:56In a capitalist society, value is measured in dollars and cents. But the resources we take from planet Earth can't be repaid in any kind of financial currency, and we're already paying the price for the debt we owe. So the question on many people's minds is "Can we even have ethical consumption under capitalism?" In this episode, we find out that…
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The Full Story Of The Run Experience
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1:21:44Nathan Helming co-founded The Run Experience during the early days of YouTube, when ideas like the creator economy - or even the monetization of content - were part of the equation. Nathan and his team built the channel, coaching, subscription and membership platform for nearly eight years before moving to an acquisition. In today's discussion, Nat…
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The Shifting Landscape Of The Outdoor Industry
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59:14Second Nature turns 1 year old on March 22, 2025 and a lot has happened in the outdoor industry during that time. Two specific topics came up this past week, and we wanted to take some time to discuss the impact on the industry: OnlyFans supporting athletes and Outside's latest news cycle. An interesting time for the outdoor industry, to say the le…
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The Underrated Skill Every Brand Needs
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1:02:10Jake Thomas is the wizard at one of the most important, but also most commonly overlooked skills in brand building. He writes the Creator Hooks newsletter and founded Creator Hooks Pro, a software service that helps brands and creators tackle impactful copywriting. His primary focus is YouTube titles - but that same skill set applies to all forms o…
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The Evolution Of Kate Courtney
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1:05:59Kate Courtney entered a new era when she launched her own race team to bring visibility to her foundation, She Sends. In this podcast, we dig into the previous eras that led up to this one - starting with her entry into the sport of mountain biking, her life-changing world championship win, and the behind the scenes effort that has gotten her to th…
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Feeling bummed out by climate setbacks? Or maybe you're outright angry? We're here for you. With 40% of Americans starting to align their money with their views, it's clear that we're ready to push back on recent climate challenges. In season 3 of Second Nature, we're balancing hope and action — from company boycotts to community gardens. With the …
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The Past, Present and Future of adidas Terrex
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1:03:07Elisa Schaller is the North American Director of Brand/Product of Outdoor at adidas. She has been with the brand through many iterations - both overseas and domestically - for over a decade. In addition to the brand story, we get a closer look behind-the-scenes of Terrex, her team, and her career. Show Notes: Elisa Schaller: https://www.linkedin.co…
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The Future Of TrailCon And The Outdoor Creator Economy
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1:05:46TrailCon is returning to Tahoe again this year, and with it, some big updates for the event's second year. First, a major partnership announcement, followed by insight and expectations for the two day event (including Dylan, Aaron and Steve's roles in it). TrailCon: https://trailconference.com/ Consumer Insights Pod with Steve: https://www.youtube.…
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How to Grow a Little Food in the Big City
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36:27This episode originally aired on June 4, 2024. We're about to break ground on season three, the soil outside is warming up and we're ready to get our hands in the dirt. So we wanted to revisit this episode as we prep our gardens for spring. Stoops, balconies, and windowsills are ripe for growing food. Today, we're riding out the ripple effect that …
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