Save The Planet offentlig
[search 0]
Flere
Download appen!
show episodes
 
Artwork

1
Can Marketing Save the Planet?

canmarketingsavetheplanet

Unsubscribe
Unsubscribe
Månedligt+
 
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. ...
  continue reading
 
Our brains aren’t wired to save the world. But if you’re ready to make changes that actually stick, 10 Minutes to Save the Planet will show you the way. Co-hosts meteorologist and climate reporter Johanna Wagstaffe and broadcaster Rohit Joseph work through the UN’s 10 actions for a healthy planet, but in a way that won’t shame, overwhelm or bore you. Think of each episode as a bite-size guide to fight climate change, rooted in behavioural therapy. Ten episodes drop weekdays starting July 10th.
  continue reading
 
From the deep depths of the Asylum, two men rise up to rescue you from your normal, everyday listening experience. They are the team of Jbomb (Jack Hagerman) and Keith Martin, and they are here to Save the Planet!
  continue reading
 
Hey everyone! My name is Elizah and I am a Girl Scout, Climate Reality Leader, member of the Climate Reality Project King County chapter and host of How to Save the Planet. How to Save the Planet is a show where I interview people who have jobs in climate change and environment. This podcast is for people who are exploring jobs in the field, want to learn more about the climate crisis and it’s solutions, or are looking to make a difference. Find the show anywhere you get your podcasts.
  continue reading
 
Loading …
show series
 
“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – A…
  continue reading
 
“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business mo…
  continue reading
 
Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food pr…
  continue reading
 
Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles. The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on…
  continue reading
 
When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this? How can we bring people with us along this process? We’ve had a bit of a focus or mini-series on biodiversity and nature over the last few episodes of Can Marketing Save the Planet because i…
  continue reading
 
“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.” Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature…
  continue reading
 
Are you using your career to fight for the future? In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach. Claire works with people who are increasingly looking at where and how they work, questioning the role they can play as climate change, climate action and sustainability continue to rise up the w…
  continue reading
 
Part 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustainability. 2023 saw a marked rise in legal cases being brought against businesses and governments, as well as the tightening of regulations and guidelines around not only what businesses can do, but what they …
  continue reading
 
“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above…
  continue reading
 
“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.” Marketing will not save the world, but we will not save the world without marketing. In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a …
  continue reading
 
“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot…
  continue reading
 
“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cuttin…
  continue reading
 
Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the point that, “listening for a business is such a wealth of value which can be done in an automated way, and is the way forward to be commercially successful.” Moving on to metrics and measures a…
  continue reading
 
“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?” It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it …
  continue reading
 
“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon Garnett who has been on a personal journey with consumption, one which he started when he realised his own habits were unhealthy, a journey he continues and has taken into his professional life as well. Sim…
  continue reading
 
“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.” Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the fi…
  continue reading
 
“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as a tool, making sure everyone is upholding those standards.” As regulations and guidelines in and around sustainability continue to evolve, tighten up and support a better future around ma…
  continue reading
 
How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits? In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biod…
  continue reading
 
Does anyone have a cure for the travel bug? Because, we kind of live for it — especially after years of lockdown — even though we know it’s a big contributor to climate change. So how do we reconcile our inner eco-warriors with our wanderlust? Today we explore ideas to cut back on unnecessary travel, how to respect and add value to the places we do…
  continue reading
 
Who would win in a cage match between reduce, reuse and recycle? We’re betting on our boy REDUCE. Today we brainstorm ways to buy less to begin with. We also contemplate the art of making and repairing our stuff, while putting real numbers on a more sustainable wardrobe. (Hello, 74 garments, 20 outfits and five new things a year.)…
  continue reading
 
Are you willing to take a punch to the face at a protest? Nope? That’s cool. You can join the climate fight without literally fighting. Today we talk about the many ways we can voice our values, from voting, to upping the pressure on big companies, to feeling the power of a public rally. We also reflect on generational activism and what we can lear…
  continue reading
 
“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and excited to have the opportunity to chat with Sophie Howe, the first and only (for a period of time) ‘Future Generations Commissioner’ in the world! Sophie was appointed Future Generations Commissioner for Wales in 20…
  continue reading
 
We love the soothing tones of David Attenborough. But does learning more about the planet actually lead to concrete action? (Spoiler alert: it depends.) Today we set aside the doom and gloom to explore simple ways to become more nature literate — like figuring out which of those pretty vines are actually invasive species running amok in your backya…
  continue reading
 
Look, we get it. Most cities are built for cars. And it’s not always easy to walk, bike or take public transit. But when 10 percent of the world's population is making 80 percent of driving emissions, surely we can do more than just surrender to the “car-infested suburban hellscape.” Today we talk e-bikes and carpools and the literal steps we can t…
  continue reading
 
Quick — what’s in your crisper drawer? If you’re already feeling guilty about sad lettuce leaves, we feel you. More than half of our food waste comes from households, which means we can collectively do a lot more to organise, share and actually eat what we buy. (This one blew our minds: feng shui your fridge by moving fruits and veggies out of the …
  continue reading
 
The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily understandable.” Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss. We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an org…
  continue reading
 
“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an overview of this insightful, practical and hugely inspiring conversation. Simon Dawes, environmental professional for over 20 years and working in the field of sustainability for the last 13 years, is generous in…
  continue reading
 
Less than 10% of the FTSE100 mention sustainable pensions in their sustainable strategies. We have been supporting and following the work Make My Money Matter do for quite some time now, so we were thrilled to be joined by Holly McElhone to delve a little deeper into the trillions of pounds that are circulating everyday across investments and pensi…
  continue reading
 
“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew up on the factory floor (literally). From her lived experience and passion, she has gone on to become founder of The Good Factory an organisation involved in everything from consulting, sourcing and development …
  continue reading
 
A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey into sustainability, how he was inspired by the B Corp movement and why he set up the Onlii. Aligned to the UN Sustainable Development Goals, Rob discusses how these really helped to embed …
  continue reading
 
“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world and not just sell them stuff?” When Jon Alexander, author of the brilliant book ‘Citizens’ joined us on Can Marketing Save the Planet, we got straight into those questions! The subject story…
  continue reading
 
“It doesn’t always come in through the marketing door, but marketing is where the greatest change can be driven.” In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end communications and creative services agency. Part of the MullenLow Group, who believe,…
  continue reading
 
The boys are back in town! The predictions for this one are scary and Jbomb & Keith are ready to blow this pop sickle stand-up. Just don't mention anything about WrestleMania to Keith. The less you talk about it, the better. Check out "Save the Aftershow" by becoming an STP Patron: www.patreon.com/SaveThePlanetPodcast…
  continue reading
 
“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions.” Aligned with the latest IPCC report, the message is clear on so many levels that we can’t keep doing what we do and making minor tweaks - transformational and urgent action is what’s requi…
  continue reading
 
“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit of that purpose.” Our interview with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, is just soooo good, we’re doing it twice! In Part 1, Paul introd…
  continue reading
 
“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem boring - but it’s really, really important.” In this episode, we’re joined by Oliver-Bealby-Wright, Lead, Consumers in the Energy System who formerly led Consumers International’s GreenCommer…
  continue reading
 
“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve as a business, why the world is arguably a better place because they are here. ESG disclosure is an opportunity for an organisation to show how it is creating value - financial value and non-financial …
  continue reading
 
Our heroes are back and this time Jbomb is feeling much better and has watched the first episode of "The Last of Us" on HBO Max, so we gotta talk about it. Plus, more wrestling talk. (Boo...) Also, big things may be coming for our heroes in 2023. Wonder what they could be? Check out "Save the Aftershow" by becoming a STP Patron: www.patreon.com/Sav…
  continue reading
 
“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to kick off conversations with marketing pros for 2023 with not one, but three courageous pacesetters leading the way and shaking things up and shining a light on the necessary change required in the advertising industry…
  continue reading
 
“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this episode, we were interviewed for a live ‘MarketingKind Digital Fireside’ session hosted by Caroline Taylor, sustainable marketing trailblazer and former CMO at IBM - together with the wonderful…
  continue reading
 
Days before the most joyous time of year, our heroes are back to bring you some holiday cheer. ...Or silence. They have not done this in a while. May find it hard to believe that they have nothing going on. Oh well, they try at least. Happy Holidays everyone! Check out "Save the Aftershow" by becoming a PDY Patron: www.patreon.com/itspdy…
  continue reading
 
“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling your budget, may not just double but quadruple your CO2 emissions. As marketers we need to understand the impact of our plans and activities and consider a new set of priorities and KPIs.” …
  continue reading
 
Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the end of the day is that you slowed it down - well you really don’t want to be there. Accelerating the transition is where marketers need to be.” Wim advises that all marketers should ‘put the…
  continue reading
 
Loading …

Hurtig referencevejledning