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Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
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Conversion Rate Optimization With Drew Himel
19:39
19:39
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19:39
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.comAf Fairing (formerly EnquireLabs)
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Shane Pittson: Quip Head Of Growth & Marketing
17:27
17:27
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17:27
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.Af Fairing (formerly EnquireLabs)
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Customer Experience with Alex Genov
23:19
23:19
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23:19
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.Af Fairing (formerly EnquireLabs)
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We ask about zero-party data with Gen Furukawa of Prehook.Af Fairing (formerly EnquireLabs)
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We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.Af Fairing (formerly EnquireLabs)
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Behavioral Science with Lilly Kofler
21:24
21:24
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21:24
We ask about behavioral science with Lilly Kofler.Af Fairing (formerly EnquireLabs)
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We ask about survey research with Sam McNerney.Af Fairing (formerly EnquireLabs)
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Offline Attribution with Krystina Rubino
22:42
22:42
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22:42
We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.Af Fairing (formerly EnquireLabs)
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Ethnography with Allison Braund-Harris
22:19
22:19
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22:19
We ask about ethnography with Allison Braund-Harris of Hardly.Af Fairing (formerly EnquireLabs)
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A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.Af Fairing (formerly EnquireLabs)
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