The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world. Chief strategy officers and executives can learn more and join the Outthinker community at https://outthinkernetwork.com/.
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#128—David Edelman: Personalization as Competitive Advantage in the Age of AI
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David Edelman is a Harvard Business School Fellow and Executive Advisor at BCG. David spent over 30 years as a chief marketing officer at Aetna/CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey, Digitas, and BCG. He now teaches marketing at Harvard Business School and serves as an advisor to…
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#127—Rebecca Homkes: Mastering Change—The Survive, Reset, Thrive Framework
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30:31
Rebecca Homkes, is a high-growth strategy expert and CEO and executive advisor. She is a Lecturer at London Business School, Faculty at Duke Corporate Executive Education, Advisor and Faculty at the Boston Consulting Group focused on AI and Digital Transformation and a former fellow at the London School of Economics Centre for Economic Performance.…
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#126—William Duggan: Navigating the Corporate Labyrinth—A Guide for Internal Innovators
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28:25
William Duggan is lecturer of strategy and innovation at Columbia Business School, and the author of four books on innovation: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2015), and his most recent work: Corpora…
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#125—Frederik Pferdt: Cultivating a Future-Ready Mindset
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Frederik Pferdt is Google's first Chief Innovation Evangelist and author of "WHAT'S NEXT IS NOW: How To Live Future Ready.” During his time at Google, Frederik played a pivotal role in shaping one of the world's most renowned creative cultures. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experim…
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#124—Brian Evergreen: Beyond Digital—The Era of Autonomous Transformation
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34:52
Brian Evergreen, author of Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence, named a Next Big Idea “Must-Read” and for which Brian was shortlisted for the 2023 Thinkers50 Breakthrough Idea Award. Building on his experiences working at Accenture, Amazon Web Services, and Microsoft, Brian advises and speak…
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#123—Christina Alaimo: The Hidden History of Data and its Role in Modern Strategy
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40:00
Cristina Alaimo, is the Assistant Professor of Digital Economy and Society at Guido Carli University in Rome, Italy and soon to be Associate Professor at ESSEC Business School in France. Her research focuses on innovation catalyzed by data-based services and the consequences it has on organizations and society. Cristina also studies the broader eco…
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#122—Stephan Meier: Employee-Centricity as a Competitive Advantage
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Stephan Meier, is Chair of the Management Division and the James P. Gorman Professor of Business Strategy at Columbia Business School whose work lies at the intersection of behavioral economics, business strategy, and the future of work. Customer-centricity has long been at the forefront of conversations that involve optimizing profit, with the ide…
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#121—Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life
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40:23
The world has undergone a transformation in the past century, as the industrial revolution turned many luxuries into everyday commodities. Then, at the turn of the century, the advent of the internet compounded this supply and demand shift. Now, we are entering yet again a new era as we see technology once again propel us into a new radical shift w…
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#120—Matt Beane: Mastering the Learning Gap: Skill Building in an AI-Augmented World
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Matt Beane, is an Assistant Professor in the Technology Management Program at the University of California, Santa Barbara. He has conducted extensive field research with robots and AI seeks to uncover systematic positive exceptions that we can use in the workforce. His award-winning research has been published in top management journals such as Adm…
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#119—Christopher Marquis: Re-examining Business Externalities for Social Good
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Christopher Marquis, the Sinyi Professor at the University of Cambridge Judge School of Business. Chris writes a regular column for Forbes and his work has appeared in the Boston Globe, Washington Post, Fortune, TIME, Foreign Policy, and Harvard Business Review. He is also author of Better Business: How the B Corp is Remaking Capitalism and Mao and…
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#118—Bruce Vojak: Decoding the Minds of Serial Innovators
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Bruce Vojak, is Managing Director of Breakthrough Innovation Advisors, LLC, and serves on the Advisory Board of Midtronics, Inc., JVA Partners, and the Board of Directors of Micron Industries Corporation, and is a Senior Fellow with The Conference Board. Further, he has co-authored five book chapters—in addition to numerous peer-reviewed publicatio…
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#117—Min Jung: A Neuroscientist's Insights into Unleashing Creativity
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Min Jung is a vice director of the Center for Synaptic Brain Dysfunctions at the Institute for Basic Science in South Korea and a professor in the Department of Biological Sciences at the Korea Advanced Institute of Science and Technology. He is also the author of A Brain for Innovation: The Neuroscience of Imagination and Abstract Thinking. Min’s …
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#116— Cathy Hackl: Expanding Our Actual and Virtual Reality with Spatial Computing
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Cathy Hackl is a globally-recognized tech & gaming exec, futurist, & speaker focused on spatial computing, virtual worlds, augmented reality, AI, & gaming platforms strategy. She’s the co-CEO of Spatial Dynamics, a spatial computing and AI solutions company. She is also a top tech voice on LinkedIn, and a fun fact, she was the first person ever to …
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#115—Amy Edmonson: Cultivating Psychological Safety to Foster Risk-Taking and Innovation
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Amy C. Edmondson the Novartis Professor of Leadership and Management at the Harvard Business School, renowned for her research over the last 20 years on psychological safety and teaming. Her award-winning work has appeared in The New York Times, The Wall Street Journal, the Financial Times, Psychology Today, Fast Company, Harvard Business Review, a…
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#114—John Winsor: Unveiling the Potential of Open Talent
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31:35
John Winsor is a prominent figure in strategic marketing and product innovation, known for his deep understanding of future work trends and open talent strategies. His expertise in collaboration, co-creation, and open innovation has made him a key influencer in innovation, disruption, and storytelling. He founded and chairs Open Assembly, an organi…
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#113—Jeanne Liedtka: Design Thinking: Unleashing Creativity in Business
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Jeanne Liedtka is the Professor of Business at the University of Virginia’s Darden Graduate School of Business, where she teaches both MBAs and executives, as well as consulting on innovation, organic growth and design thinking. Jeanne, has served as Associate Dean of the MBA Program at Darden, Executive Director of the Batten Institute for Entrepr…
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#112—W. Russell Neuman: AI's Role in Evolutionary Intelligence
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W. Russell Neuman is Professor of Media Technology at New York University, a founding faculty of the MIT Media Lab, he served as a Senior Policy Analyst in the White House Office of Science and Technology Policy. His books like The Digital Difference: Media Technology and the Theory of Communication Effects and his most recent book EVOLUTIONARY INT…
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#111—Tobias Dengel: Voice Technology: Unlocking Efficiency and Evolution
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Tobias Dengel is President of WillowTree, a TELUS International Company. WillowTree designs and builds digital experiences for the world’s largest brands, and they sit at the forefront of this breakthrough. Tobias understands voice technology's profound, wide-ranging implications for every industry, including marketing, healthcare, hospitality, man…
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#110—Sukhinder Singh Cassidy: Embracing Risk, Agility, and Resilience for Success
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Sukhinder Sing Cassidy is the leader of the growth and performance of Xero globally. With more than 25 years’ experience in Silicon Valley as a CEO, digital leader and board member, she has experienced building and scaling global companies including Google, Amazon, Yodlee, Joyus and StubHub. She currently serves on the board of publicly traded fint…
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#109—Jayshree Seth: Effective Collaboration and Innovation Between Science and Business
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Jayshree Seth is a Corporate Scientist at 3M who currently holds 80 patents for a variety of innovations, with several additional pending. Jayshree was appointed 3M’s first ever Chief Science Advocate in 2018 and as is using her scientific knowledge, technical expertise and professional experience to advance science and communicate the benefits of …
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#108—Jean-Manuel Izaret: Mastering Your Pricing Strategy: Tips and Insights from JMI of BCG
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30:24
Jean-Manuel Izaret, or, JMI as he often prefers to go by, is a BCG managing director and senior partner and the global leader of the Marketing, Sales & Pricing practice based in San Francisco. His work as a BCG Fellow focuses on the topic of pricing model transformation. JMI has worked on pricing issues across industries, including consumer goods, …
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#107—Sheena Iyengar: Demystifying the Relationship Between Creativity and Innovation
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Sheena Iyengar is the S.T. Lee Professor of Business at Columbia Business School, where she has taught since 1998. A graduate of both Wharton and Stanford, she is one of the world's experts on choice and innovation. Famously known for her “Jam Study,” which transformed the way we think about products offered in the marketplace and how we curate the…
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#106—David Lancefield: Strategy and Culture in Tandem
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23:09
David Lancefield is a catalyst, strategist and coach to senior executives, professionals and entrepreneurs. Over the last 25 years, David has worked with organizations on strategy, innovation, culture from start-ups to blue chips, while building and leading successful businesses and client accounts within PwC. He also speaks, facilitates and hosts …
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#105—Bob Sutton: Leveraging Friction in Your Organization
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28:14
Bob Sutton is an organizational psychologist and professor of Management Science and Engineering at the Stanford Engineering School. He has given keynote speeches to more than 200 groups in 20 countries, and served on numerous scholarly editorial boards focused around his work on leadership, innovation, organizational change, and workplace dynamics…
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#104—Andy Binns & Ellie Amirnasr: Paving a Path of Success for Corporate Explorers within Your Organization
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32:37
In this episode, Andy Binns, co-founder and Director of Change Logic, and an award-winning author who publishes articles on innovation strategy and execution in established firms is joined by an additional guest, Ellie Amirnasr, director of digital ventures at MANN+HUMMEL, who was a chapter author, alongside Andy, of Corporate Explorer Fieldbook: H…
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#103—Shannon Banks: Unlocking the Power of Social Leadership and Purpose
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Shannon Banks is managing director of Be Leadership, and an award-winning facilitator, consultant, and coach. A pioneer in the field of social leadership, she founded her company in 2014 to help organizations bring their purpose to life through their people. In this episode, we'll dive into her steadfast belief that it is leaders that have the powe…
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#102—Matt Abrahams: Optimizing Your Strategic Communication Toolkit
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22:16
In this episode, Matt Abrahams, leading expert in communication with decades of experience as an educator, author, podcast host, and coach shares some of his top insights into strategic communication. He gives us a holistic explanation of what effective communication is, as well as dives into practical daily tips and techniques you can use in any c…
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#101—Bob Muglia: The Critical Role of People in Digital Transformation and the Future of AI
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25:04
Bob Muglia is a data technology investor and business executive, former CEO of Snowflake, and past president of Microsoft's Server and Tools Division. His rich background as a long-time leader in the tech space afforded him the unique position of being on the frontlines of the internet and related tech revolution. Bob is an advocate that while tech…
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#100—Outthinkers Reaches 100: Special Highlights Episode
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Dear listeners, this week we celebrate our 100th episode. We want to take this opportunity to thank you for your support and listenership, as we treat you to a compilation of some of our favorite insights over the past years. Below you'll find a highlights reel broken down into clips in four categories: CLASSIC STRATEGY: Featuring Rita, McGrath, Ri…
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#99—Daniel Trabucchi: The Evolution of Platforms: Creating Value Beyond Digital Archetypes
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Daniel Trabucchi is the co-author, with Tommaso Buganza, of Platform Thinking: Read the past. Write the future. He is Senior Assistant Professor at the School of Management of Politecnico di Milano where he fosters research and teaches at the intersection between innovation management and leadership, with a strong focus on platform thinking and the…
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#98—Dorie Clark: Crafting a Powerful Personal Brand in the Age of AI
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21:31
Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Gl…
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#97—Tiffani Bova: Elevating Your EX to Improve Your CX
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25:42
What questions are addressed in this podcast? What are aspects of Employee Experience (EX) that leaders often overlook with dire consequences on CX? Who in an organization should own EX? Are there tangible ways to measure EX vs. CX? What is the ROI of developing a more thought-out employee experience? _______________________________________________…
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#96—Michael Lenox: Unraveling Digital Transformation
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22:33
Michael Lenox is an award-winning professor, consultant, author, speaker, and podcaster. For over twenty-five years, he has been helping MBA students and executives navigate the competitive dynamics of markets in the face of innovation and disruption. He is the author of five books, including his latest, Strategy in the Digital Age: Mastering Digit…
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#95—Terence Mauri: Navigating Complexity and Uncertainty with Agility and Resilience
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22:02
Terence Mauri is the founder of the management think thank Hack Future Lab, a bestselling author and a visiting Professor at IE Business School. Terence challenges leaders to pivot from ‘wait and see’ to ‘explore and disrupt’ in a world of complexity and uncertainty. Terence says: ’Building a bold and resilient future never happens by accident. To …
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#94—Ralph Birchmeier: Insights for Strategists from an Investment Expert
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22:16
Ralph Birchmeieir’s expertise is in accounting, finance, valuation, and strategy. He is a former partner at a global investment firm where he headed financial research into banks, insurers, and real estate concerns. He and his team routinely met with company managements, emerging fintechs, insurtechs and IT professionals. He also sat on two investm…
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#93—Rob Cross: Reducing the Effects of Microstress through Organizational Networks
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22:56
Rob Cross has studied the underlying network dynamics of effective organizations and the collaborative practices of high performers for more than 20 years. Through research and writing, speaking and consulting, and courses and tools, Rob’s network insights are transforming the way people lead, work and live in a hyper-connected world. He is the Edw…
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#92—Elizabeth Altman: Rethinking the Definition of a Workforce in the Modern Era
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Dr. Elizabeth J. Altman is an associate professor of management at the Manning School of Business, University of Massachusetts Lowell, and guest editor of the MIT Sloan Management Review Future of the Workforce project. Altman served as a visiting assistant professor at the United States Military Academy at West Point in Fall 2018 and has served as…
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#91—Thales Teixeira: Decoupling the Customer Value Chain for Competitive Advantage
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28:52
Thales Teixeira the co-founder of digital disruption consultancy Decoupling (Decoupling.co), and previously the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and E-commerce. His two primary domains of res…
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#90—Marc Beckman: The New Era of Branding in the Metaverse, Web3 and the Digital Era
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25:27
Marc Beckman is the Co-Founder and CEO of DMA United, the award-winning advertising agency positioned at the center of style and design. His philosophy concentrates on building equity at the intersection of content and commerce. In fact, Marc has designed and implemented creative campaigns for countless individuals and corporations within DMA Unite…
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#89—Linda Yates: Building Your Corporate Ventures Growth Machine
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31:08
Linda Yates is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global …
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#88—Mohan Subramaniam: The Future of Competitive Strategy and the Evolving Role of Data, Customers and Digital Ecosystems
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Mohan Subramaniam is a Professor of Strategy and Digital Transformation at the IMD Business School in Lausanne, Switzerland. He focuses on the digital transformation of incumbent industrial firms and new sources of competitive advantage in the digital age. He is a recognized thought leader in digital strategy, and have helped senior executives in s…
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#87—Sally Susman: Insights from Pfizer's Chief Corporate Affairs Officer in Crafting Public Discourse
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21:39
Sally Susman is Executive Vice President and Chief Corporate Affairs Officer at Pfizer. She is also Vice Chair of the Pfizer Foundation. Sally leads engagement with all of Pfizer’s external stakeholders, overseeing communications, corporate responsibility, global policy, government relations, investor relations, and patient advocacy. Before joining…
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#86—David Shrier: The Accelerated Adoption of AI and Digital Technologies
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20:48
David Shrier is a globally-recognized expert on technology-driven change at scale. He is a Professor of Practice, AI & Innovation, with Imperial College Business School, where he is founding faculty of the Centre for Digital Transformation and leads the new Trusted AI initiative. Healso chairs the Research group for the World Metaverse Council. Thr…
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#85—Stephanie Woerner: Four Pathways for Digital Transformation
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23:38
Stephanie Woerner, Director and a Research Scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is also the co-author, with Peter Weill, of What's Your Digital Business Model? And with Peter Weill and Ina Sebastian, Future Ready: The Four Pathways to Capturing Digital Value. Stephanie studies …
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#84—Andrew Winston: Achieving Net Positive Impact as a Business
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20:22
Andrew Winston is one of the world's most widely read writers and leading thinkers on sustainable business. His books on sustainability strategy, including Green to Gold and The Big Pivot, have sold more than 150,000 copies in seven languages. Winston has also written cover stories for Harvard Business Review and published hundreds of articles in H…
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#83—Avi Goldfarb: AI-Generated Predictions as a Strategic Asset
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19:42
Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and Professor of Marketing at Toronto's Rotman School of Management. He is also Chief Data Scientist at the Creative Destruction Lab, a fellow at Behavioral Economics in Action at Rotman, and a faculty affiliate at the Vector Institute for Artificial Intelligence. Avi has wr…
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#82—Nina Mažar: Employing Behavioral Science in Your Company's Strategy
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20:46
Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman). Nina was the 2019 president of the Society for Judgment and Decision Making and has been named one of "The 40 Most Outstanding B-School Profs Under 40 In The World” (2014). With her focus…
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#81—Lindsey McInerney: The Metaverse, NFTs and Tech as Part of Your Brand Strategy
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26:59
Whether building hyper-growth startups or advising Fortune 500 companies, the Royal Family or the United Nations, Lindsey McInerney has spent her career helping people understand the impact of cutting-edge technologies and adopt them early. An internet nerd and tech futurist, Lindsey has launched multiple projects in the metaverse and web3 space an…
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#80—David Rogers: An Essential Guide to Digital Transformation
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21:58
David Rogers is one of the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David defined the discipline by arguing that digital …
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#79—Miklos Dietz: Preparing for the Shift to an Ecosystem Economy
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21:26
Miklós Dietz is a senior partner at McKinsey & Company, where he leads McKinsey’s banking strategy and innovation work globally and is the managing partner of the Vancouver office. Miklos’s specialty is in helping financial services companies and other organizations harness digital technology and stay ahead of emerging trends. He is the author of T…
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