Bedste Marketing Professionals-podcasts (2024)

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24. Inside My First Big Event: Highlights from FinCon 9:42

4d ago9:42

9:42

This week, I’m sharing my experience attending FinCon 2024—a conference for financial creators in Atlanta, Georgia. From connecting with like-minded professionals to reflecting on my goals as a financial marketer, this episode gives you a behind-the-scenes look at my first in-person conference experience. In this episode, I chat about: Why I Attend…

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✈️ Southwest Airlines: Crafting First Class Customer Journeys with VP of CX & Analytics, Bill Tierney 51:49

23d ago51:49

51:49

Bill Tierney is VP of Customer Experience & Analytics at Southwest Airlines and oversees the “end-to-end” physical and digital CX at Southwest. He’s been with the company for nearly 13 years in marketing roles and his work has contributed heavily to Southwest being ranked as one of the most customer-centric airlines in the world, gaining the highes…

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068 - Amp Up Your Content Now With AI (ChatGPT and More) 39:03

17d ago39:03

39:03

Send us a text Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platf…

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23. Networking, Branding, and Building Trust with Toni Brown 33:05

11d ago33:05

33:05

Personal branding and networking are essential tools for professionals to grow and sustain their businesses. Authenticity, storytelling, and consistency are key to building a brand that resonates with audiences and stands out in competitive industries. In this episode, I chat with Toni Brown, founder of Sky Media Group, who shares her expertise on …

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22. Behind the Scenes Wrapping up the Year & Prepping for a New Year in Business 15:55

18d ago15:55

15:55

I take you behind the scenes of my year-end wrap-up and share insights into how I prepare for the new year in business. If you're a business owner, especially a financial professional, this episode is packed with actionable tips on optimizing your operations, refining your marketing, and setting up for a successful year ahead. In this episode, I ch…

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21. What's Going on In the World of Social Media Marketing October Edition 14:34

25d ago14:34

14:34

What’s going on in the world of social media marketing? Social media marketing is constantly evolving, and staying up-to-date is crucial. Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strat…

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067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest 32:41

24d ago32:41

32:41

Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…

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20. How to Find Work/Life Harmony for Increased Joy & Profitability with Simone Little 16:41

1M ago16:41

16:41

Do you want to know how you as an entrepreneur can find work-life harmony for increased joy and profitability? In this episode, I sit down with Simone Little. Simone shares her insights on blending personal and business goals, the importance of creating systems, and how to prevent burnout, particularly for financial professionals heading into busy …

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19. Tales of Finance: Storytelling Strategies for Financial Experts 11:39

1M ago11:39

11:39

What if your clients could see the real person behind the spreadsheets—what difference would that make in building trust? As a financial professional, how often do you share your personal journey or success stories with your clients? And when was the last time you thought about how your own story could help potential clients relate to you and choos…

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Designing Great End Experiences: Lessons for CX, EX & UX Pros with Joe Macleod 43:52

1M ago43:52

43:52

In this episode, we explore the often-overlooked subject of "end experiences" concept of "Endineering" in the customer experience journey with Joe McLeod. Joe is a pioneer in consumer experience endings, Founder and Head of Endineering at andEnd, a TEDx speaker, and author of Ends & Endineering. He also mentors top brands in impactful offboarding. …

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18. Marketing Before the Madness: Preparing Your Financial Firm for the Busy Season 16:09

2M ago16:09

16:09

Don’t wait until you’re overwhelmed to outsource your marketing. Invest the time now to ensure your marketing is not just surviving but thriving during peak seasons. In this episode of the Simplified Marketing Podcast, I discuss the importance of outsourcing your marketing strategy well ahead of your financial firm's busy season. In this episode, I…

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17. How to Simplify Your Marketing with SEO with Stephanie Bilinsky 26:50

2M ago26:50

26:50

What is SEO? What does it mean? How does it work? How do you use SEO in your marketing? Learn how to Simplify Your Marketing with SEO. In this episode, I sit down with Stephanie, an SEO copywriter and founder of Brandscended. She helps small businesses connect with their dream clients by crafting high-quality SEO-optimized content that establishes …

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066 - Boost Your Business Growth (With A Podcast) 31:29

2M ago31:29

31:29

Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…

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065 - Supercharge Your Content Marketing Now With ChatGPT 29:48

2M ago29:48

29:48

Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…

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16. Real Talk: Templates & Onboarding 14:14

2M ago14:14

14:14

I used to run a segment called Real Talk Tuesday, where I shared the raw truths of marketing in a respectful way. I believe that “you don’t know what you don’t know,” and I think it’s time we dive into a couple of topics that need addressing. In this episode of the Simplified Marketing Podcast, we dive deep into two critical topics in social media …

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15. Why I Am Shifting to a Boutique Agency Model 16:10

2M ago16:10

16:10

I share some exciting updates and a new direction for my business. After taking a 5-week break from podcasting, I reflected on the importance of listening to yourself and making the best decisions for your personal and business growth—even when it means stepping away from the hustle. I dive deep into the concept of embracing change in entrepreneurs…

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Gourmet CX & EX: Secrets from a Michelin-Starred Restaurateur ft Alain Kerloc'h, OX Belfast 54:05

3M ago54:05

54:05

Alain Kerloc’h is a renowned restaurateur and sommelier who co-owns the acclaimed, Michelin-star, OX restaurant in Belfast, Northern Ireland. He has founded and managed various influential eateries including two of the best restaurants in the world; l’Arpège in Paris and Mirazur in Menton. 🍷🍴Join us for a Michelin-star insights experience!🍴🍷 As a 1…

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064 - Developing Your Reputation As A Thought Leader (Share What You Know) 33:38

3M ago33:38

33:38

Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …

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Transforming Patient Experience: Behind Every Number Is a Person w/ Healthscope's Anita Hodge 53:15

3M ago53:15

53:15

💟 Transforming Patient Experience: Join Anita Hodge, National Manager of Patient Reported Experience and Outcomes at Healthscope as she shares over 20 years of powerful insights into crafting unforgettable human experiences and dramatically improving patient outcomes on Trust Builders podcast. Behind every number, there’s a person! 👀Prepare to be c…

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063 - How To Write Your First Book (And Why You Should) 31:36

3M ago31:36

31:36

Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…

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062 - Accelerate Trust With Your Prospective Clients (Share Video Content) 12:54

4M ago12:54

12:54

Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…

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14. My Marketing Strategy for August: Slowing Down 9:25

4M ago9:25

9:25

August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus. In this episode, I chat about: Importance of Taking a Break Scheduled Breaks Content Strategy for Augu…

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061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer) 23:54

4M ago23:54

23:54

Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…

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060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix) 29:08

4M ago29:08

29:08

Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…

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The Heart of CX: Human-Centric Strategies for Transformative Customer Experiences with Fabiola Corvera-Stimeling 47:37

4M ago47:37

47:37

Meet Fabiola Corvera-Stimeling, a trailblazer in digital transformation and customer experience leader with over two decades of success spanning roles in financial services and healthcare alongside manufacturing, professional sports teams, and not-for-profit organisations. As a master of human-centric, emotion and trust-based strategies, Fabiola or…

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059 - Know, Like, and Trust: The Secret Formula for Business Success 10:32

4M ago10:32

10:32

Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…

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13. Simplifying Your Email Marketing with Shannon Vonderach 31:09

4M ago31:09

31:09

Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use. In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the j…

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058 - Unlock The Secrets To LinkedIn Audio Event Success 35:51

4M ago35:51

35:51

Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…

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12. Diversify Your Marketing: Don't Put All Your Eggs in One Basket 13:11

4M ago13:11

13:11

Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing. In this episode, I dive into …

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057 - How To Feel Confident (And Look Good) On Video 31:53

4M ago31:53

31:53

Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…

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11. Enhancing Your Marketing with Video w/ Erika Jones 26:44

4M ago26:44

26:44

Video marketing is a powerful tool for financial professionals looking to enhance their marketing strategies. It allows you to showcase your expertise, personality, and business to a broader audience, making it a vital tool for connecting with clients outside your time zone or local community. In today’s episode, my guest, Erika Jones shares her ex…

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10. Simplify Your Schedule: Theme Out Your Workweek 13:55

5M ago13:55

13:55

As financial professionals, your days are often filled with client work and if you haven’t outsourced your marketing then marketing your business and all the other things we have to do as business hours. This is why simplifying your schedule and having dedicated theme days and time blocking can reduce the overwhelm you may feel. In today’s episode,…

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9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub 17:43

5M ago17:43

17:43

Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your vi…

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056 - Optimize Your Office For Productivity and Success, Now! 30:47

5M ago30:47

30:47

Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…

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055 - Showcase YOU Now With Personal Branding Photos 33:05

5M ago33:05

33:05

Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …

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8. Simplify Your Summer Marketing: How to Prep and Unplug 12:22

5M ago12:22

12:22

It’s easy to want to reduce your marketing this summer and just sit by the beach or pool all day. But stopping your marketing can be a big mistake. Even during the busiest seasons, or the lazy days of summer, nurturing your audience is crucial. Think of it like tending to a garden. Just as plants need regular care, so does your marketing. If neglec…

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How to Ace Employee Engagement & Productivity with Monica Parker 38:38

5M ago38:38

38:38

Wall Street Journal best-selling author and Employee Experience advocate, Monica Parker joins us for an exciting session on wonder in the workplace — this one on Linkedin AND live from Belfast. As founder of global human analytics and change consultancy HATCH, Monica’s clients include blue-chip companies such as LinkedIn, Google, Prudential, and LE…

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7. Integrating Marketing into Your Daily Routine 13:28

5M ago13:28

13:28

Marketing doesn’t have to be a separate chore. It can be seamlessly woven into your day-to-day life. Find what works best for you and embrace the freedom and creativity that entrepreneurship offers. In today’s episode, I’ll explore the concept of work/life integration and how blending your business and personal life can lead to a more fulfilling an…

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054 - Boost Content Engagement Now: Leverage Human Behavior Drivers 31:33

5M ago31:33

31:33

Send us a text Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments An…

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053 - Your Podcast Success Strategies: From Launch to Loyal Listeners 31:15

5M ago31:15

31:15

Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…

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052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge! 14:42

5M ago14:42

14:42

Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…

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6. Building Bonds: Social Media Engagement for Financial Professionals 13:53

6M ago13:53

13:53

Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place. In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll dis…

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051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT) 40:30

6M ago40:30

40:30

Send us a text One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content mar…

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5. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 2 9:15

6M ago9:15

9:15

As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and custom…

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Overlooked & Underused Secrets of CX with Donald Chesnut 52:28

6M ago52:28

52:28

Donald Chesnut has been CXO for some of the world’s leading brands. He joined General Motors as Chief Experience Officer in January 2021. Prior to which he was CXO of Mastercard and Sapient. Donald, a renowned expert in customer experience and product design, shares his insights on how brands can foster meaningful connections with their customers. …

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050 - 9 Content Ideas To Save You Time (And Frustration) 13:25

6M ago13:25

13:25

Send us a text When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms. The cont…

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4. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 1 16:23

6M ago16:23

16:23

As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time…

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048 - Tips To Save You Time Recording Videos (And Look Good Too) 8:48

6M ago8:48

8:48

Send us a text If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip w…

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049 - Stand Up Comedy Secrets To Boost Your Communication Skills 36:41

6M ago36:41

36:41

Send us a text Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relationship betw…

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3. Humanize Your Brand Content Through Personal Stories 8:38

6M ago8:38

8:38

The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel …

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