A business podcast for solopereneurs, entrepreneurs, and dreamers who want to build a lifestyle business that supports their lifestyle. Here we cover marketing, sales, and mindset issues that matter to you.
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The Jason Stapleton Program


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The Future of Marketing is Category Design
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Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”. If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode. As you’ll hear in my opening comments, these two guys have single-handedly changed how I think ab…
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It’s never my intention to scare anyone with negative economic news. But the news media rarely points out potential dangers to your livelihood before they happen. Especially with a Democrat in the White House. I don’t mean that to sound partisan, it’s just a fact of our modern-day system. So today I want to talk about some of the potential dangers …
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The Jason Stapleton Program


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The Happiness Equation: How to live a more meaningful, joy-filled life.
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Most people spend their lives chasing goals other people say are important. The clothes you wear, the car you drive, even your political beliefs. Today we chase money, power, pleasure, and fame. None of this will make you happy. Today we’ll explore what really produces a happy and fulfilled life. Watch the E/M Training Event Before it Goes Away htt…
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The Jason Stapleton Program


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Corporate Fails: How modern business is failing the consumer and the worker
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46:45
Today’s episode makes it sound like I’m about to go on a Bernie Sanders rant. But that’s not where I’m taking the show today. I think the way modern business is being conducted isn’t producing good results. From big, multi-national corporations to the solopreneur. It’s not working for the consumer or the workers. So I want to share some examples an…
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The Jason Stapleton Program


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From Unemployed to Entrepreneurial Minimalist: Dennis Geelen and His Incredible Journey
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54:09
Want to know more about Entreprneurial Minimalism? Download "The 5 Pillars of Entrepreneurial Minimalism" for FREE. https://go.jasonstapleton.com/five-pillars == What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/ Get my Bootstrap-it Course - https://go.jasonstapleton.com/join-bootstrapit Get a FREE Copy o…
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The Jason Stapleton Program


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AI Hysteria Has Gotten Out of Hand
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41:59
Get a 14-Day Free Trial of the Leverage Coaching Group - https://go.jasonstapleton.com/leverage-offer Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/ Get my Bootstrap-it Course - https://go.jasonstapleton.com/join-bootstrapit Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj // FOLLOW ME //…
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The Jason Stapleton Program


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Should You Still Believe in the American Dream?
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52:42
Last week Oliver Anthony became a star. His song, “Rich Men North of Richmond” became the number 1 song on iTunes. As of this morning, the video has been viewed 9 million times. That’s up from 6 million when I watched it yesterday. Oliver was a factory worker until a year ago. Choosing to pursue a carrier in music rather than slave away on the fact…
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The Jason Stapleton Program


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Entrepreneurial Minimalism: A radical new way of thinking about life and business
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1:01:16
In 2020 I wrote my first book, “The Nomadic Wealth Formula” where I laid out what was at the time, my general thoughts on how someone can create more freedom and fulfillment for themselves by building a business that wasn’t location dependent. Since then the concept has become more refined in my mind and today I’d like to explore a concept I’m call…
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The Jason Stapleton Program


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A.I. Is On A Collision Course For Your Job
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44:56
Over the past year I’ve been talking a lot about the “Great Transition”. Our economy, our world for that matter, is at the beginning of the greatest migration since the industrial revolution. Jobs that exist today will be completely gone within 10 years. Those who resist the change will face enormous hardship. But if we embrace that change and keep…
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The Jason Stapleton Program


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The Rapid Rise and Fall of Meta Threads
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44:32
Register for the Live Coaching Session: "How to Build a Turnkey, Online Business in 90 Days"https://go.jasonstapleton.com/183072ff == What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/ Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj // FOLLOW ME // Youtube - https://w…
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The Jason Stapleton Program


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The Politics of Influence: How to Navigate the 2023 Elections
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53:57
!!TRIGGER WARNING!! This episode will likely offend you. I talk about politics and religion. If you can't control your emotions it's best you skip this episode. On the other hand, if you have the ability to keep an open mind then I think this will be one of your favoite episodes. Enjoy! Get a 14-Day FREE Trial to The LEVERAGE Coaching Group: https:…
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The Jason Stapleton Program


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The New Way to Monetize a Small Audience with Mike Schmidt
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Mike is the Shopify's head of product for Collabs, a new service that brings creators and products together so you can monetize your audience. The creator economy is just starting to heat up. There has never been a better time to start building your brand. But it all starts with an audience. Today we’ll dive into the history of affiliate marketing …
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The Jason Stapleton Program


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How to Build a $100 Million Mindset
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Today we’re talking mindset. Specifically how to overcome your limiting beliefs about money. My hope is that this episode will help you see your value in a different light and challenge you to dream bigger than you ever have before. Get a 14-Day FREE Trial to The LEVERAGE Coaching Group: https://go.jasonstapleton.com/leverage-offer == What to do Ne…
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== What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/ Ready to start your Solo business? - https://go.jasonstapleton.com/join-bootstrapit Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial Instagram…
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The Jason Stapleton Program


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How to Build Trust and Stand Out in a Distracted World
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Join the Leverage Coaching Group - www.leveragecoaching.co == What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/ Ready to start your Solo business? - https://go.jasonstapleton.com/join-bootstrapit Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj // FOLLOW ME // Youtube…
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The Jason Stapleton Program


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How to Build a Massive Email List FAST | with Chenell Basilio
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40:54
Today my guest is Chenell Bastilio, a solopreneur who’s made a bit of a name for herself with her newsletter “Growth in Reverse”. Subscribe to Chenell’s Newsletter: https://growthinreverse.com/ Since December of last year Chenell as grown her newsletter subscribers from zero to almost 9,000 people. Today she’s sharing the secret of how she did it. …
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For the next week, you can get my entire Solo Operating system for your business when you purchase my Bootstrap-It course for just $125. Get all the details here. Everyone is trying to get attention these days. People who run businesses, people who like to dance, and even people who just love attention. But as business owners, we need our attention…
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The Jason Stapleton Program


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Anheuser-Busch, Dylan Mulvaney & How You Can Avoid Their Branding Mistake
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Bud Light sales continue to decline in the wake of their marketing disaster. A disaster that could have been avoided. Today we’ll explore where it all when wrong and how you can protect your brand from the same fate. == What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Hp3cR9 Want Some help building your business? - ht…
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The Jason Stapleton Program


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The Economy is Getting Worse. Here’s What We Know Now.
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50:59
Today’s show is sponsored by Systeme.io. If you’re looking for a great page builder, newsletter creator, CRM, and course hosting then this is the only service you need. If you were hoping for a soft landing after the Fed started hiking interest rates you may want to reevaluate. It turns out you can’t stoke an economic fire for decades and then pull…
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The Jason Stapleton Program


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How to Avoid Becoming a Casualty of the AI Revolution
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36:19
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36:19
Register for the 3x Your Lead Flow Workshop happening on May 11th. https://go.jasonstapleton.com/brand-story-workshop == What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Yox3z1 Pick the program that fits you best - https://bit.ly/3Low66S Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj …
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The Jason Stapleton Program


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Solopreneurship: The Joy of Creating a Lifestyle Business
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46:12
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46:12
I used to think you had to build a big business if you wanted to be successful. That’s certainly fine if that’s what you’re goal. But when I did that I found I didn’t love it nearly as much as I thought. Today I want to talk about solopreneurship and the value of building a lifestyle business. Don’t forget to register for the 3x Your Lead Flow Work…
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The Jason Stapleton Program


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5 Looming Economic Disasters & the 6 Opportunities it Will Create
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35:23
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We’ve spent a lot of time talking about the dangerous economic climate we’re facing. Today I want to share 6 reasons why I think this is still a great time to start your business or, if you already own a business, to start looking for opportunities that only exist during periods of economic turmoil. == What to do Next == Subscribe to the Weekly Alc…
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The Jason Stapleton Program


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Value Pricing - Escape the Time for Dollars Trap
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39:59
== What to do Next == Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Yox3z1 Pick the program that fits you best - https://bit.ly/3Low66S Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial Instagram - https://www.instagram.com/Staplet…
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The Jason Stapleton Program


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The Economic Threat No One Is Talking About: Commercial Real Estate
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While the rest of the United States is focused on the Trump indictment and the war in Ukraine, a threat is looming that could actually impact your life. I’m talking about the combination of rising interest rates, increased vacancy rates, and the massive amount of commercial real estate debt that will need to be refinanced in the next few years. It’…
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In our last episode, we talked about the changing financial landscape and what’s likely to happen next. On that episode, I shared my belief that the best way to protect yourself from the rapid changes we’re experiencing is to own a business that generates mobile income. Today we’re going to discuss how to do that. == What to do Next == Subscribe to…
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