Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Welcome to the Beyond Interior Design Podcast, where we delve into more than just creating beautiful spaces – we transform the way you live and work within them. Join Marc and industry-leading guests as they explore groundbreaking shifts in interior design, sharing actionable insights and inspiring stories that will revolutionize your design approach. Are you ready to elevate your design journey and grow your business? Tune in to discover innovative strategies, sustainable practices, and the ...
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Ep.98 - Let's Talk to Nina Urzi about Getting Comfortable on the Construction Site.
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In this episode of The Business of Beautiful Spaces, I’m joined by Nina Urzi, a powerhouse who transitioned from the tech industry to transform her family’s overwhelmed construction business into a thriving 8-figure company. With her background in corporate HR, sales, and marketing, Nina leveraged her expertise to implement systems, streamline proc…
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EP 043 - "There's no difference between high-end design and IKEA" - with Patrik Gustafsson, Head of Retail Design, Ingka Group - IKEA
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Send us a text WORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast! What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, G…
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Ep. 97 - Let's talk about Prioritizing Wellbeing for Interior Designers in 2025
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In this podcast episode, we explore how niching down can help interior designers thrive in a competitive industry. Instead of trying to appeal to everyone, focusing on a specific audience allows you to sharpen your marketing focus, create meaningful connections, and position yourself as an expert. By identifying your strengths, passions, and the cl…
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Ep. 96 - Let's Streamlining Your Design Business: Work Smarter, Not Harder in 2025
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In this episode of The Business of Beautiful Spaces, we’re focusing on how to work smarter, not harder in 2025. As your design business grows, so do the demands on your time, energy, and resources. Streamlining your business isn’t just about saving time—it’s about creating a sustainable, profitable operation that delivers exceptional results for yo…
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Ep. 95 - Let's Talk About Professional Photoshoots
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In this episode of The Business of Beautiful Spaces, we dive into the ins and outs of professional photoshoots for your interior design projects. From understanding the costs and time commitments to navigating usage rights and creating the perfect shot list, this episode covers everything you need to know to make the most of your photography invest…
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Ep.94 - Let's Talk About Planning for 2025 Business Goals
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In this episode of The Business of Beautiful Spaces, we dive into strategic planning for a profitable 2025. Laura shares essential steps for setting actionable business goals, including assessing expenses, determining project requirements, balancing consultations and larger projects, setting clear goals, and aligning marketing efforts to attract pr…
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Ep.93 - Let's Talk About Advantages + Costs of Having a Design Studio
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In this episode, we dive into the advantages of having a dedicated design studio and how it can elevate your business. From projecting a more professional image and enhancing client trust, to showcasing your style and creativity in a real-world space, a studio offers unique benefits that go beyond what a home office can provide. We’ll explore how a…
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Ep. 92 - Let's Talk Contracts with Lawyer Erica Canas
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Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal template…
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Ep 91 - Let's Talk About Digital Marketing with Darla Powell of Wingnut Social.
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Founder and CEO, Darla Powell, is an interior decorator herself and knows firsthand how to successfully market in this niche. After receiving countless requests from fellow designers for help with marketing their interior design firms, Darla saw a tremendous need for an agency well-versed and laser focused on marketing strategies and practices tail…
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EP 042 - The Most Asked Questions By Interior Designers - Part 2 - with Marc himself! 🎙️💥
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Send us a text BOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀 Ready to build a standout brand, at…
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EP. 90 - Let's Talk about using AI for Interior Designer with Douglas Robb from DesignHER
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Douglas envisions Interior Designher as a community hub where designers can finally learn, share, rent or buy the business skills they should have learned in school. In addition to all sorts of free education resources - from people who know what they’re talking about - Doug is collaborating with a few of our “experts” to create a series of no-cost…
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Ep. 89 - Let's Talk Brand Identity with Paisley Gamble
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With an eye for detail and a heart for storytelling and 19 years of experience, Paisley is a luxury interior designer known for blending cultural influences with timeless elegance. Her work spans from the Gold Coast of Australia to Oaxaca, Mexico, creating immersive spaces that evoke harmony and emotion. Paisley's global perspective and passion…
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Ep. 88 - Let's Talk About Facebook Ads with Marketing Strategist Amber Rose Thomas.
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Amber Rose Thomas is the visionary founder of "Launch with Amber," a bespoke service designed to elevate the effectiveness of Facebook Ads for coaches, experts, and course creators worldwide. Disappointed by the subpar results her clients experienced with traditional ad agencies, Amber, a Facebook™ Blueprint Certified Ads Manager and a CIM-accredit…
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Ep. 87 - Let's Talk about Sustainability in Interior Design with Ashley Yeates
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Ashley is a passionate designer with two companies that create wonderful design outcomes: her interior design firm- AYI & Associates and her furniture company- Ashley Yeates. This designer and business owner wears many hats. But thanks to family and faith, this multitasking mom can stay grounded and continue to focus on her purpose. She is wanting …
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EP 041 - The Most Asked Questions By Interior Designers - Part 1 - with Marc himself! 🛋️🔥
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Send us a text BOOM! Here we are, with an extra special episode of the Beyond Interior Design Podcast! This time, no guest—it’s just Marc himself in the spotlight. And trust me, this is one you do NOT want to miss. We’re diving deep into the burning questions we’ve been getting for years from interior designers like you: how to level up, how to att…
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Ep. 86 - Let's Talk About Building Team Culture with Brittny Smith
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Brittny is the founder and creative director for Homesmith Design, delivering her signature modern minimalist style. An entrepreneur at heart, Brittny started Homesmith Design as a solo passion project and has quickly grown it into a successful design studio serving clients across the country, while preserving the personalized service and experienc…
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Ep. 85 - Let's Talk About Attracting Brand Partnerships with Natalie Papier
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Natalie Papier is an interior designer, art curator, and TV personality based in Charlotte, North Carolina. Natalie believes that meaningful design starts with art and that homes should be a reflection of the people who live in them, full of life, character, and warmth. She is a host of Magnolia Network’s Artfully Designed, now in its second season…
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Ep.84 - Let's Talk to Suzanne Robson about Starting a Second Career in Interior Design
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In this episode we are talking to Suzanne Robson from Suzanne Robson Design located in Austrilia about the challenges involved in starting a second career in the interior design space along with running our own design businesses. Website: https://www.suzannerobsondesign.com.au/ Instagram: @suzannerobsondesign Profit Academy: https://theprofitacadem…
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Ep.83- Let's Talk About the Power of Process with Rebecca Hay
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Rebecca Hay is known for her authentic, all-inclusive approach and has spent much of her design career building relationships with other designers and entrepreneurs. She has built a successful, 7 figure interior design business by trial and error, podcasts, online courses, and books. Over the last decade she has grown from an insecure student to ha…
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Ep. 82 -Let's Talk About Using an Art Advisor to Enhance Interior Design Services with Katharine Earnhardt from Mason Lane
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In this episode of "Let's Talk About Using an Art Advisor to Enhance Interior Designs," Laura Thornton chats with Katharine Earnhardt from Mason Lane Art Advisory. Katharine shares her extensive experience and insights on how contemporary art can elevate interior spaces. She discusses the importance of selecting art that not only complements the de…
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EP 040 - How To Master Interior Design Trends - with Marie-Gon
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Send us a text 🎨 Are you ready to transform your approach to interior design? In this episode of The Beyond Interior Design Podcast, we sit down with Marie-Gon, a leading expert in colour and interior design. With over 20 years of experience, Marie-Gon has revitalized countless spaces and empowered designers worldwide through her masterclasses and …
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Ep. 81 - Let's Talk Designer Q+A for August 2024
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Designers questions are answered on the last Monday of the month. Send in your questions to get answered. More information on The Profit Academy for Interior Designers can be found here: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date …
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Ep.80 - Let's Talk About Unlocking Profits: Why Interior Designers Must Embrace Wholesale Over Retail
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In this enlightening episode of our podcast, we delve into the crucial shift from retail to wholesale sourcing for interior designers and decorators. We explore why embracing wholesale can dramatically increase profit margins, ensure project exclusivity, and reduce competitive price shopping. The episode provides a wealth of information on where to…
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Ep.79 - Let's Talk about Public Relations with Allyson Conklin of ACPR
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Boutique PR agency founder committed to helping new and heritage brands achieve awareness through meaningful earned media placements. I launched ACPR in 2010 on a mission to do better PR. I now lead a small team who serves ~15 forward thinking, industry disrupting visionaries in the beauty, home, and lifestyle spaces. Website: https://allysonconkli…
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Ep. 78 - Let's Talk About Fractional Marketing with Jason Shader Smith From MLH Agency
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Jason Shader Smith is the founder and principal of The MLH Agency, an integrated marketing agency providing full-service branding, public relations, and event curation services. Passionate about working with mission-led startups, he founded MLH in 2023 to provide small and medium-sized businesses with fractional marketing support. Today, the agency…
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EP 039 - AI: Love it, Hate it or Fear it as an Interior Designer - with Dawn Scott
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Send us a text Discover the future of interior design with Dawn Scott. She's a visionary interior designer with over 20 years of expertise in transforming spaces through the power of colour and design. As a Senior Color Designer at Akzo Nobel and an advocate for inclusivity, Dawn has revolutionized environments in hospitals, schools, and care homes…
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Ep.77 - Let's Talk Designer Q&A for July.
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In this month’s interactive episode of "The Business of Beautiful Spaces," Laura Thornton dives into the most pressing questions from interior designers. From tackling complex project challenges to refining business strategies, Laura offers tailored advice and insights to elevate your design practice. Whether you’re struggling with client communica…
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Ep. 76 - Let's Talk Seasoned Insights: Navigating Misconceptions in Interior Design Business + So Much More with Sarah St. Amand
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Welcome to another episode of "Let's Talk Design," where we dive into the heart of interior design with the experts who shape our spaces. Today, I'm thrilled to introduce a very special guest, Sarah St. Amand. With over 25 years of experience, Sarah has masterfully assembled a dynamic and creative team at Sarah St. Amand Interior Design. They speci…
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Ep.75 - Let's Talk about Paying Yourself with Danielle Hayden, CEO of Kickstart Accounting
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Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With ov…
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Ep. 74 - Let's Talk About Mastering the Business of Interior Design with Stacey Cohen
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In this exciting episode of "The Business of Beautiful Spaces," we are thrilled to welcome Stacey Cohen from Stacey Cohen Design and Design Your Business with Stacey Cohen Workshops. Stacey brings her wealth of experience from running a successful design firm for over 15 years and shares her journey in developing a comprehensive step-by-step guide …
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Ep. 73 - Let's Talk about Strategy and Marketing for Interior Designers with Melissa Galt
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Melissa is a former successful residential interior designer with over 25 years of industry experience. Since becoming a business coach 15 years ago, Melissa has worked with thousands of clients to dramatically boost their revenue and deliver more time for creative work through smart systems and proven processes. Most importantly, Melissa believes …
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EP 038 - How To Take Your Interior Designs Beyond - with Monique des Bouvrie
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Send us a text In this enriching episode of Beyond Interior Design, host Marc Müskens sits down with the renowned Monique des Bouvrie. Monique, an influential figure in the Dutch interior design world, continues the legacy of her late husband, Jan des Bouvrie, who revolutionized Dutch interiors with his innovative white and symmetrical designs. Joi…
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Ep.72 - Let's Talk about Designer's Questions
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This episode I am answering your questions! Last Monday of the month I will answer you questions, so send them in at info@thebusinessofbeautifulspaces.com The Profit Academy for Interior Designers: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay …
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Ep.71 - Let's Talk to The Productivity Specialist, Amber De La Garza
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Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Strai…
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Ep. 70 - Let's Talk About Creating Brand Obsession with Jeffrey Shaw
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From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S. Today, Jeffrey spe…
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Ep. 69 - Let's Talk About the Profit Academy for Interior Designers
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Introducing The Profit Academy for Interior Designers The ultimate blueprint to pricing expertise and elevating your profitability with this online course exclusively tailored for interior designers, decorators, stagers and any design enthusiast. In this program you learn by a step-by-step approach how to confidently price your interior design proj…
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EP 037 - How Can You Remain Unique And Timeless As An Interior Designer - with Victoria Taylor
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Send us a text In episode 37 of the Beyond Interior Design Podcast, we sit down with friend of this Podcast, Victoria Taylor. She is an experience expert, living in Scotland. Victoria shares her extensive knowledge on creating unique and timeless experiences, which are applicable to interior design as well. She emphasizes moving Beyond short-lived …
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Ep. 68 - Let's Talk About Introducing a Repricing Fee to Maintain Workflow in your Design Business
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In this episode, we will explore how to manage clients who delay the timeline after the design presentation, holding up your workflow. Whether clients are busy with life or struggle with decision-making, there are strategies to keep them on track. One effective approach is making project pricing valid only for a certain period and implementing a re…
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Ep. 67 - Let's Talk about Designing for Condo Projects
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This episode I focusing on the complexities of condo projects for interior designers, here's a structured way to discuss the critical aspects such as understanding condo board rules, logistical considerations, design limitation and solutions and regulatory compliance. The Profit Academy for Interior Designers: https://theprofitacademyforinteriordes…
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Ep. 66 - Let's Talk About the Power of Mindset Coaching with Jami Sparling of Authentic Armour
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Speaking with Jami Sparling, mindset coach from Authentic Armour in this episode. Jami is a mindset coach and the founder of Authentic Armour, empowering entrepreneurs to unlock their potential through transformative mindset coaching. With a diverse background spanning paramedicine and interior design, Jami's transition from creative entrepreneur t…
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Ep. 65 -Let's Talk about Mastering AI in your Design Business with Stacy Thorwart from The Intelligent Designer.
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Leveraging her expertise in both residential and commercial design, Stacy has created an accessible online education platform that equips designers with the skills and knowledge to seamlessly integrate AI into their workflows. Since its launch in 2023, AI for Interior Designers has taught over 550 designers globally how to unlock AI’s potential. In…
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EP 036 - Turning Financial Fears into Success: Strategies for Designers - with Gail Doby
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Send us a text Are financial concerns as a designer thwarting your path to true success? Join us as business transformation expert Gail Doby, co-founder of the Pearl Collective, transforms the daunting game of numbers into an empowering asset. In this episode, Gail unravels the secrets to overcoming mental barriers such as imposter syndrome, illust…
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Ep. 64 - Let's Talk about Scaling your Business with Katie Decker - Erickson from Color Works
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Katie Decker-Erickson began Color Works in 2007 to combine her love of color and beautiful design with her business savvy and the experience she gained while earning her MBA and certification from the International Association of Color Consultants and Designers. The result is a process-driven design firm that emphasizes your ROI just as much as it …
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Ep. 63 - Let's Talk About the Importance of Accounting Reports with Nolan Bradbury
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Nolan Bradbury is a seasoned professional with a passion for helping business owners achieve their dreams through sound accounting and financial strategies. Nolan is on a mission to empower entrepreneurs to achieve their goals and unlock the full potential of their enterprises. He understands that a well-tuned and financially sound business is the …
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Ep. 62 - Let's Talk about the Importance of having a Process with Kristen Thomas of Studio Thomas
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Inspired by the principles of quality over quantity and timeless, functional beauty, Kristen Thomas is a Colorado-based interior designer committed to designing spaces that elevate the everyday. She founded Studio Thomas in 2013 and under her passionate leadership, the studio has swiftly become Colorado's go-to bespoke design firm, gaining national…
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Ep. 61 - Repeat - Let's Talk about Prepping for High Point Market
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Let's talk about prepping for High Point Market! Tips and tricks in surviving High Point Market in October. From booking early, to shoes, appointments and more. High Point Market website: https://www.highpointmarket.org/ Freebie "Welcome Guide" Template: https://the-business-of-beautiful-spaces.ck.page/ The Profit Academy for Interior Designers: ht…
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EP 035 - The Creative Power of Design Principles - with Giovanna Castiglioni
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Send us a text Unveiling Timeless Innovation through Achille Castiglioni’s Legacy Dive deep into "The Creative Power of Design Principles" alongside Giovanna Castiglioni, who brings a unique blend of personal insight and professional expertise to the table. While you may not immediately recognize Giovanna's name, her inheritance of creative genius …
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Ep.60 - Let's Talk about Creating Community with Sun Ah Brock from Lux Decor + Lux Community
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Sun Ah Brock, the founder of LUX decor, is a driven entrepreneur dedicated to fostering the most influential design community in North America. Owning her design firm since 2003, LUX decor has thrived under Sun Ah's leadership, garnering recognition for its exceptional service and design prowess, winning prestigious awards, and earning features in …
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Ep. 59 - Let's Talk about Creating Memorable Client Experience
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In this episode, we explore how interior designers can enhance the client experience throughout the design process. Thornton Design exemplifies this approach through personalized communication from the initial contact, offering detailed guides and consultations to foster collaboration. From handwritten thank-you notes to thoughtful gestures like re…
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Ep. 58 - Let's Talk About Turning 50 Years Old + Being An Interior Designer for 27 of those 50 Years!
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Ahhhhh! This week I turn 50 freaking years old! How did that happen?!?!?! Where has the time gone, it really does fly by. Over half of that time I have been running an interior design business and I want to share on today's episode the confidence and the bravery that each of us designers have in us to branch out and start our own businesses! Let's …
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