Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more! Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics ...
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How To Launch An Effective Podcast Advertising Campaign
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Send us a text Eric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies. In this episode we cover: how to measure podcast advertising campaigns how targeting specific regions can enhance the effectiveness of a campaign how Er…
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Validating Copy and Improving Conversion Rates with Chris Silvestri
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Send us a text Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares: his process for matching a brand's website copy to the thoughts and expectations of their target audien…
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The Key Elements In Community Building with Claudia Cafeo
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Send us a text Claudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares: - her strategies for building and nurturing communities - empowering community members and creating opportunities for them to take initiatives - building one-on-one connections with community members to foster a …
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b2b Influencer Marketing Dos & Don'ts
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Send us a text Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs. In this conversation we chat about: - how to take events to the next level by partnering with industry influencers and incorporating them into the event experience - how it's necessary to understand the bran…
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"You Have To Create Content For Every Touchpoint In The Buyer's Journey!"
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Send us a text Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency. In this conversation we discuss: The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content The power of generative AI to enhance productivity and innovatio…
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Learn How To Be A Great CEO, Not Just A Founder with Simon Court
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Send us a text Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business In this conversation we discuss: The journey from startup to scaling business requires a shift in leadership approach and mindset Startup failure is often attributed to leadership decisions and the lack of a growth mindset…
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Why your brand needs a Villian - Narrative Positioning with Joe Daniels
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Send us a text -> Watch on YouTube! Video: https://youtu.be/220nRv-DqXM Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does. In this conversation we discuss: The power of narrative positioning in marketing and the impact of storytelling on brand perception. The concept of villains in marketing a…
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Dragon's Den, on track to do $3.5M in ARR, and Growing LinkedIn Audience to 125k Followers
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24:00
Send us a text -> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZw Tom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency. His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars. We discuss: - what are the biggest lessons he's learn…
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Unlocking Productivity: Kelly Goss on No Code and AI for Business Automation
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Send us a text If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you. Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation in…
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SEO Mistakes B2B Tech Companies Make: Sam Dunning
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Send us a text Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and negl…
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Connecting B2B Brands with Reputable Influencers: Hector Forwood from Flooencer
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Send us a text Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, a…
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Startup Coach: Tensions Can Happen Between Co-Founders
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Send us a Text Message. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction 00:39 Beth's Background and Expert…
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How interactive forms transform customer onboarding with Vlad Gozman
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Is he the Elon Musk of startups in Austria? Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the cu…
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Sales Mastery with Janko Brlecic: Tools, Tips, and Tactics
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com In this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple de…
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The next generation of search technology for multimedia content
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Send us a text Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents. In this conversation,…
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Unique AI and Automation Tool to Personalize Your Outreach
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. How can you utilize AI and automation to personalize your outreach efforts? Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for bett…
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Unheard of Way to Monetize Your Podcast
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com My approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship. This interv…
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Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.
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Send us a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Delia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But th…
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Tech for Good: Innovating Sustainability in Fashion and Industry
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and MetrikFlow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the i…
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How to throw a cocktail networking party (and make new friends)
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Send us a text I share my easy to follow process on how to host cocktail parties that grow your network. In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with…
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How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica
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Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares: - the importance of writing to one person and being transparent in marketing efforts -…
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Moving to New York without a job to follow your dream
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32:51
Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn da…
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Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry
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Send us a text Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content st…
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How brands can benefit from user-generated content with Michael Kamleitner
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Send us a text Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged whi…
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New Podcast Name - the show is now B2B Marketers Can Laugh
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Send us a text Innovators Can Laugh is now B2B Marketers Can Laugh. That’s right. The podcast has a new name. And you, my friends, are the first to know. Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com Connect with Eric on LinkedIn:…
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From burnout to depression to creating a platform that improves employees well being with Jelle Houben from Binqy
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Send us a text This episode is powered by Leadfeeder - get a free 14-day trial here. Jelle had a friend in University who got burned out. She then fell into depression. And later, took her own life. Jelle Houben is the founder of Binqy – a platform designed to obtain relevant insights into an employees well being which can then be used to build a h…
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Want to buy a dog? This is the platform for you
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Send us a text This episode is powered by Leadfeeder - get a free 14-day trial here. Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets. Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal s…
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Revolutionizing Job Recruitment with Gamification and People-Centric Approach
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Send us a text In this episode, Innovators can laugh with Mihai Cepoi, Founder & CEO at Jobful dive into the journey of creating a people-centric job recruiting platform. From the early days of balancing work at SAP and moonlighting on his project to the challenges faced during the pandemic, Mihai shares the story of resilience and growth. He discu…
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Strengthening Relationships with AI Social Operating System ft. Haz Hubble (Pally)
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Send us a text In this episode Innovators can laugh with Haz Hubble, Founder of Pally. Haz shares his insights and experiences from his journey as a young entrepreneur and his unique approach to building stronger, more meaningful relationships through AI technology. Find out how Pally aims to revolutionize the way people connect and maintain relati…
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Elevating the Hospitality Industry with Technology ft. Nichita Herput, Pineapple Square
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20:57
Send us a text Nichita Herput, the founder of Pineapple Square about Nichita's background in the hospitality industry, the concept behind Pineapple Square, his most embarrassing moments in the industry, the app's business model, and its traction in Romania and the United States. Additionally, they delve into the differences in the hospitality indus…
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Uniting Cultures: Navigating Mergers in Tech Companies with Vincent Jong
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30:27
Send us a text Vincent Jong, VP Product at Dealfront talks about the challenges of merging two companies, and the importance of treating employees with respect to foster a collaborative work environment. He also emphasizes the responsibility of being a CEO and founder, where everything falls on their shoulders. He discusses the merging of two compa…
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How to Build a Positive Workplace to Retain & Engage Top Talent with Bogdan Ionita
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25:10
Send us a text Bogdan Ionita, co-founder of Mirro.io, discusses the company's performance management software and its revenue expectations. He highlights the importance of adapting to market changes and creating a positive work environment. Bogdan also explains the collaboration between Ztech and Mito, as well as the origin story of Mirro. He share…
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Art, Bees, and startup fundraising wisdom with Ivan Hoo
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Send us a text In this action packed episode, I chat with Ivan Hoo, founder of Inverse.fund. Ivan shares his background as a wedding photographer before transitioning to the startup world as a founder and now fundraising advisor. In this conversation Ivan shares his experience as a CEO of a biotech company and provides solid advice for startups tha…
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Having to pivot multiple times to find the right path
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Send us a text Mihai Darzan has got a lot on his plate having to manage two different companies plus a family. He is the founder of Procesio, a visual development environment in the cloud AND is the CEO of another successful company here in Bucharest. In this interview we get into discussions about productivity, sales, and having to pivot multiple …
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Instagram influencer campaigns on a budget
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9:54
Send us a text Wondering how to collaborate with Instagram or TikTok influencers? Recently I executed an influencer campaign for a client using Insta and TikTok influencers. It was easier than expected. In this episode I break down all the steps I did that you can copy so that you don’t waste a lot of money or effort in doing one on your own. Eric …
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Send us a text Join Lavinia Mehedintu, founder of Offbeat, as she shares valuable strategies for remote team learning, social learning, and overcoming leadership development challenges. Discover why L&D is a game-changer for companies worldwide. Explore key takeaways, practical tips, and success stories that will elevate your understanding of L&D's…
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Unveiling Leadership Secrets: A Journey with Elisa Viaud
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Send us a text "Resilience isn't just bouncing back; it's bouncing forward with newfound strength and wisdom." In this conversation with Elisa Viaud, seasoned expert in organizational development, Elisa challenges conventional norms, offering a roadmap for turning setbacks into stepping stones. If you're ready to elevate your leadership skills and …
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From Special Forces to Real Estate Entrepreneur
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Send us a text Can you imagine transitioning from the rigor of military life to the dynamic world of entrepreneurship? In this conversation, Vicentiu Vlad shares the pivotal moments that led him from a structured military environment to the vibrant world of real estate and technology. In this episode, you will learn how Stock.Estate operates as a m…
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How do you measure a b2b podcast campaign? (includes a better way than promo codes)
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Send us a text Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van d…
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Send us a text Clips from interviews with European startup founders. Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Previous guests include: Arvid Kahl of Feed…
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Preparing for a crowdfunding campaign, working with factories in China, and the importance of perseverance
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Send us a text This episode is powered by Dealfront. Head over to Dealfront and book a free demo. "Crowdfunding requires a lot of preparation. It's like a lot of preparation in advance so you need two to three months to really prepare the campaign, to build your audience, to engage people so that they know that on this day in this hour you're launc…
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Fundraising preparation for founders
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Send us a text Gian Seehra, founder of GS Advisory and a seasoned expert in fundraising, shares valuable insights and advice for startups navigating the challenging world of fundraising. Hosted by Eric Melchor, the episode delves into Gian's experiences as both a founder and a venture capitalist, offering a unique perspective on the dynamics betwee…
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Leaving a promising career at Microsoft for the uncertainty of launching a service based startup with Anastasia Staniloiu
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Send us a text Why would a highly respected engineer at Microsoft who enjoys her job and the people she works with, go and launch a startup? For 5+ years, Anastasia Staniloiu worked as a technical engineer and consultant for Microsoft. And then in Jan-23, she co-launched Witanalytica - a company that provides analytics strategic consulting and arch…
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Send us a text Ep. 121: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Anastasia Staniloiu (https://www.linkedin.com/in/anastasia-staniloiu-a43805103/) about why she left a promising career at Microsoft. Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience wit…
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3 Ways to Grow Your Business through Podcasting
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Send us a text Podcast is a media channel that has the biggest ROI. But which podcasting strategy should you invest in? In this episode I breakdown the Pros and Cons of the three ways you can grow your business through podcasting: 1/ starting your own podcast 2/ guest podcasting 3/ podcast advertising *** CONNECT website: https://www.innovatorscanl…
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The cleaning services startup taking over Europe with Aleksander Lukashou
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Send us a text I chat with Alexander Lukashow, a tech-savvy entrepreneur turned managing partner. In this conversation Aleksander shares: invaluable strategies for successful business expansion the significance of delegation in business operations the importance of not handling everything personally the effectiveness of Facebook and Google ads, as …
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These female founders have a different approach to fundraising (and they got a free booth at TechCrunch)
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Send us a text Startup founders Elena Oprea & Viorica Vanica of Selftalk think differently when it comes to seeking investment. So I had them explain how they were able to attract new investment opportunities. In this conversation Elena and Vio share: how they got a free booth at Tech Crunch (and attracted people to it) how they elevated their pitc…
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[TEASER] Investors can see throught the bull shit
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Send us a text Ep. 118: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Elena Oprea (https://www.linkedin.com/in/elena-oprea/) about how they prepared for their pitch at Tech Crunch. Want to see more of Innovators Can Laugh? Subscribe to our channel here. - Check out Eric's stuff: Innovators Can Laugh B2B Podcast Ad Network - ht…
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Influencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den Berg
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Send us a text In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals. Show Highlights: 0:35 - the soft drink backed by the Victoria Secret model 3:50 - what was your experience like living in Bucharest? 5:2…
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[TEASER] 99% of Influencers don't even know about this
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Send us a text Teaser clip of ep. 117 with Scott Van den Berg, founder of Influencer Capital Show drops on Thursday, Oct. 26th Tune in to every conversation about exciting European Startups and Innovators on Apple Podcasts, Spotify, and Amazon! Leave a rating and review so we can keep making amazing interviews! Listening on a desktop & can’t see th…
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